The retaliation thing is just odd. I don't have a relationship with any of these people. I think posters who are fixated on H&M in an unhealthy way* think everyone who doesn't like them has the same obsessive, protective feelings about W&K.
When I read something negative about W&K I don't get upset, it doesn't "pinch" or whatever.
It's just so weird!
*and that's not everyone who likes them, obviously