Looking back, I think if they had just done their OW interview the one that many people didn’t like and if they had just moved on and done some outwardly good work for charities and worked hard for movement in women’s rights or whatever they want to do, and I think if showed their family life more - that’s social media these days - I think they could have built a popular and profitable life for themselves. However they have wanted to move this anti-royal family story forward and i think they have lost a lot of fans or followers whatever. The fans and followers help bring in the interest and money, which is what they want. Now their broken royal family relationships have almost ended that connection and the one thing that gave them notoriety. I guess they are hoping for a different future and one which they get to build and maybe they just want the world to pull down and relieve the UK of the royal family and that’s what they want to be known for. Time will tell if that happens.
I think it's actually pretty simple. The motivation is money.
When they announced stepping down as senior royals with their half in/half out model they were hardly in a position of wanting to tear down an institution they would have still been part of.
This is the part where I think H&M have not thought things through.
If the RF was so bloody awful why was their first reaction not to leave it? Why do they still use their titles and profess offence at their children not being Prince/Princess?
They didn't like being told "no" you can't have it both ways and since then they seemingly feel vindicated in firing both barrels as often as possible when they believe there is income to be gained from it.
They have made their choices - as they are free to do, but frankly I feel they are both prone to lacking reckless decisions for short term benefit without considering the longer term consequences.
I don't blame them for wanting a different life from the one they had, but I also believe they could have achieved far better outcomes for themselves if they had gone about this differently.