Before meghan came on the scene (and I'm not keen on her either before anyone starts), the Cambridges had a bad rep. Kate was known as 'Duchess Dolittle' (unkind, but you see the sentiment behind it) and William was criticised for being lazy too, quitting his air ambulance job after 2 years to do not very much.
Since meghan arrived, the Cambridges look better but only by comparison, not because they have really done anything of merit. All we seem to get out of them are tweets and the odd photo of their kids.
I made that comment about the Louis photos as, sweet as they are, they are yet another useless decoy to make us feel like they have 'done' something. They'll just put their feet up for another week or two now, maybe put out a 2 minute video if we're lucky.