They arent all clueless really are they. I think we all know the tasks are completly set up for them to fail, by lots of off screen stuff.
Then to try emphasise their uselessness, you have Sugar critiquing the task and frequently with contradicting criticisms. (Such as (all paraphrased) "how ridiculous asking for 75% discount. No business owner will accept that it's insulting. Most should be 35%" then the next task he says "why on earth didn't you go high at first, like 70%, when you asked for a discount? Staring at 30% is ridiculous!"
I mean whilst there's a bit of idiocy in some the candidates - is mostly bolshy and arrogant behaviour that causes most daft behaviours. I reckon a lot of that behaviour is amplified by the time pressure.
Things like unseen Karren could be rushing them out the market, really pushing them on when going past the jersey with an anchor on it.
Also it's the ones doing it wrong that get edited in with more screen time.
In a nutshell, we are watching young people full of selfbelief they are very able, on a hiding to nothing. Which is entertaining, I won't deny 😃. Would we like it as much if year on year they did tasks brilliantly with no apparent daftness from anyone?
Actually maybe they do need clulessness to go on The Apprentice and think it'll somehow be different for them!! That must be an overriding belief that they will be different!!