who is "Boden woman" do you think?

[DillyTantay]

what is her name
where does she live
what does she eat
what car dos she have

Some of the replies here are hilarious!

ITA that Johnnie's approach to advertising, slogans and comments within the catalogues and emails are vomit inducing. The twee-ness of Boden knows no bounds. However, isn't life poxy and depressing enough at times? PR is rarely about reality.

I do find it puzzling that Boden incites such vitriol on MN Why?

It strikes me that anything perceived as middle class aspirational types are fine fodder for a good kicking but for heaven's sake do not start on the working class. (and before anyone jumps on me for that, can I say that I was raised on a rough arse council estate by a single mum ).

We don't have endless threads on the vileness of "Woman at Next" or "Who is Top Shop Woman?" And what does their PR approach say about them?

I wear things from Boden but never hotchpotch , my life is all I had hoped for and more and I definitely do not consider myself middle aged (despite what you might think, Cherryblossoms ).

Sorry. I came on here to laugh along with you all. Not to have a bit of a rant

i reckon the toast office has a huge picture of Tilda Swinton on the wall and every morning they meditate for an hour in front of it.

[Still grovelling BalladofGayTony - that post was all about me, really.]

LOL at Cherryblossoms comment on shrine to Tilda at Toast

drop it cherry, i am proud of my sassy credentials!

loving the tilda swindon image.

toast women do ALOT of yoga

Yes TBOGT but presumably they do it wearing something from Sweaty Betty or the Pyjama Room . They wouldn't want to spoil their Toast gorgeousness with exercise related creases.......although apparently walking through farmyards and derelict dusty buildings in dry clean only clothes is fine

yoga stuff comes from white company.

Boden is the height of mumsy mediocrity

I suppose you can at least eat spag bol in Boden clothes and never see the stains - the White Company though?

'mumsy mediocrity ' really what are you wearing? a galaxy dress and peep toes shoe boots?

TopShop is too ubiquitous, maybe?

And Next just sells clothes without a lifestyle attached?

(I'm old enough to remember when they did have a lifestyle attached - and it was all very spirit-of-the-eighties.)

next shops are depressing, i had some tokens recently and it nearly killed me having to find something to wear.

oh gawd. just got back from showering (am meant ot be working now but just checking in, again, quickly ) and realised I have a boden top and cardi on. eeeek.

lol lol cherryblossoms -tilda at toast. That is brilliant.

Toast stuff worn as advertised ie on a clarty farmyard = grunge.

A mum at ds2's previous school was boden woman to a tee!
Lived in a large detached 'barn style' new build, but aspired to live in the country. Drove a landrover. Every time the new season collection came out, a new lot of fun skirts, loud coloured macs, boots, shoes would be paraded to the playground.
to be fair to her she always looked nice but her fun skirts made her look bigger than she was, i assumed about a 16 but then one day she wore a non boden wrap dress with black boots and she was super slim.

fwiw i am the fat arsed boden wearing woman who expected the 'fun' skirt to look good over my size 18/20 arse. my excuse is that i just had a baby though and my judgement is skewed.

boden do do gorgeous clothes for my 3yr old dd though.

lots of them here

all thin 3+ kids- wear wellies - scarves- walk to school - have a dog when youngest kid is 5

called Mariella, Juliet, Victoria

my name is perfect

I had to freecycle a boden coat i bought a couple of years back becasue the WHOLE town wore it in varying shades like a uniform

awful

wont buy boden for me now

well apart from my lovely new denim dress

ime she is usually ceoliac

Going back to earlier post (Boden woman = "good marriage material");

TopShop Mum = flirts with (v.young) shop assistants.

she washes her own car

very interesting point tulpe.
I think it evokes such INTEREST as everyone hates the copy yet it is mildly entertaining.. adn they try so HARD to be lifestyley.
its kind of like driving past a crash on teh motorway and HAVING to look..

Yes, definitely mumsy mediocrity TBOGT.

By that I mean, no one but mums buy Boden. And I bet most of the ones that do, wouldn't have bought it before they became mums.
And the mediocrity because it is so unoriginal. It is everywhere. There is barely at mum at the school gates not wearing it.

Why dress like everyone else - in a style that screams "I'm a mum"?

I think Johnnie has become a parody of his former self- he surely can' t believe we all fall for that stuff?

My friends with dosh shop at Armani and Max Mara- not Boden.

It does depend where your school is
If it were in say Tower Hamlets or Small heath in Brum, youd be hard pressed to find them

i dont regard buying boden as deisgner? do you?
blimey!