Iβm interested in the process behind curating these calendars. Iβd expect decisions to be made based on data, analytics, insights from data and statistics that can predict buyer behaviour based on demographics, historical purchases, geography, time of year, all that lovely stuff.
So this SNK βluxeβ offering feels half-baked and chucked out the door without any data whatsoever. Almost as though someone in a marketing department licked their finger, stuck it out the window and went, βwhy notβ. When you think about the sheer volume of data that goes into decisions on product placement in shops, to branding and categorisation online, itβs studied all the way down to the hex code of the font. It feels like they invented an opportunity with a surprise BAC - and why not! - and then lacked any gumption to do it justice.
but, this is year 1 for me so what do I know? I do swim around in data all day, but alas itβs not advent calendar related.