Hmm - I think it evokes a very different life attitude to Toast, (which is all Made in China nowadays anyway). Much more zing!
We’re of an era, @TheyGrewUp.I morphed into Jil Sander city life, and then over decades, into Marni, Raey @ Matches and now Margaret Howell, Sofie D’Hoore, Margiela tweed, Studio Nicholson, La Fetiche and odd bits and pieces from all over the place. The city I now live in is scholarly rather than fashion-y, so the Petar Petrov clothes I hanker after would look very out of place. I love the ambience of the local Toast but apart from one men’s coat I haven’t shopped there for a long time.
(Yesterday there was a questionnaire from MH in my inbox. Hilariously I had clothes from at least half of the brands they position themselves alongside.)