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Brands you think of as tacky

824 replies

Themammy101 · 12/02/2026 10:19

Lighthearted! Was chatting to some ladies at a group I attend and they were talking about fashion brands that is seen is tacky and trashy, superdry, Tommy Hilfiger, juicy couture, Adanola etc. do you agree with this? FWIW I do wear hilfiger jeans the odd time but seem to live in adanola as I find it nice fitting for my shape and very comfortable and never thought the brands as tacky per se but now I’m a bit paranoid, not that I care too much but nobody wants to appear tacky let’s be honest

OP posts:
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PhaedraWas · 15/02/2026 14:41

LamonicBibber1 · 15/02/2026 11:18

I have literally bought a (fake, cheap) dry robe as a direct result of this thread, I joked about it but then looked into them and they tick so many boxes for my (wet, rural, coastal, dog) life. I got a fairly thin one which is waterproof and windproof. It is baggy enough to cover any combo of jumpers, trousers, hoodies. Looks practical as all hell!

IT'S ALSO LEOPARD PRINT if that ticks any further fail boxes for the haterz 😂

White Fox has been mentioned a lot here; I only see it on young mums. It makes me wistful, because once I was also a young mum wearing whatever the White Fox equivalent was at the time.

I think a lot of judgement comes from this feeling that we cannot access whatever life experience those people we are "othering" are having. Imagine being lucky enough to possess the confidence needed to wear scrunch leggings. Imagine the joy in going out with your female friends with rollers in, building up the excitement for the night to come, not to catch men's eyes but to have a good day and be together having a laugh. I'd argue that it's so totally ingrained in Scouse culture at this point, that luckily no amount of raised eyebrows is changing that.

Imagine wearing crocs and not having bunions and hammer toes. Imagine your blingy Michael Kors bag holds the keys to the car you proudly saved up for, or keys to the flat you finally managed to rent, or the little wallet containing the inked footprints of a baby you lost. You see what I mean. We are all a lot more than whatever bits of fabric we drape over our otherwise naked bodies!

Imagine the joy in going out with your female friends with rollers in, building up the excitement for the night to come, not to catch men's eyes but to have a good day and be together having a laugh.

It wasn't the picture which the sour faced posters sneering at these young women intended to paint but in my head your description is the one I saw.

Those comments along with the "breeding" comment and an appalling comment about the sort of trainers worn by people living on deprived council estates are "tackier" than anything being denigrated as tacky.

BassBug · 15/02/2026 15:13

ForRealViper · 15/02/2026 14:30

I know you probably mean "designer brands" in particular, but everything is a brand. Just because it hadn't been designed and marketed to high end or fashion-conscious people doesn't mean a marketing team hasn't meticulously tweaked it to be bought by a particular demographic.

I can't help but think of Meryl Streep's "Cerulean" monologue from The Devil Wears Prada.

Or, as Frank Zappa once said I think, "we're all wearing a uniform".

What I mean is that I don't go out of my way to buy brands especially designer labels. I collect perfume too and I don't care how good a perfume is I will not buy designer perfumes. My reasoning is such - I don't want to wear anything that would make another person desire it, I don't buy things that advertise if I can help it. My idea of hell is being rich and famous and I don't respect anyone because of their status. I value integrity, honesty and trust above anything material and I strongly believe in individual expression over fitting in with the crowd.

deeahgwitch · 15/02/2026 15:17

I think Guess bags look tacky and I’m not a fan of Gucci either.

Twingoo · 15/02/2026 15:22

Lauralou19 · 15/02/2026 13:31

I agree anyone should be able to wear whatever they want very happily (and I do).

However, that wasn’t the (lighthearted) question the OP asked. The original question was which brands do we associate with being tacky and lots of brand names in the replies have come up multiple times (Burberry, Michael Kors, River Island, North Face etc).

You can think people should wear whatever they want but also think brands are associated with being tacky. If people still want to wear them, good for them if it makes them happy.

My son (a designer and very cool according to his peers) wears bits of Burberry as both fun and irony and also as a reclamation and reinvention - there is a vintage Burberry shop somewhere in London he buys bits from. It’s sort of both an in joke and an appreciation at the same time if anyone can understand that.

Sadworld23 · 15/02/2026 15:45

Vinvertebrate · 12/02/2026 12:00

Because they look like bath robes and are in fact “robes” - the clue is in the name! I don’t judge the dry robe wankers as hard as I judge the PJ’s in Tesco or the hair rollers in public folk, but I definitely put them in the same category. And yes I am a snob with my judgy pants hoiked! 😂

Mine is just amazing for standing at the tramstop ar 7am in the freezing rain and also wearing to the sandpit with my hardcore 3year old. I can sit on it without my bum getting wet and its much more practical than those awful long padded coats I see people wearing.

Specialagentblond · 15/02/2026 16:01

I’ll wear any brand if it is good quality, style and fit. But I will not buy anything with a massive logo, or for a brand just for the sake of it.

I love Etsy for good quality leather and linen. Primark for pyjamas, Abercrombie for loungewear, reiss for jeans but equally have a Burberry trench, Barbour wax jacket, sorrel snow boots, north face parka. All with minimal branding. Because they are technically very good.

fragrancemeister · 15/02/2026 16:40

Maybe I'm the tacky one on here.....why has no one mentioned Primark,TKMaxx.... obviously I am the only creature from the black lagoon that frequents these shops.....you are all to posh for me.🥴

YouHaveAnArse · 15/02/2026 17:09

It annoys me that so much on Etsy now is dropshipped from AliExpress/Temu. Or AI-generated "patterns"

ticklyfeet · 15/02/2026 17:10

GarlicBound · 14/02/2026 01:50

I'm so old that I remember the cultural war between Levis wearers and Wrangler fans. If your well-meaning Mum bought you some other brand of jeans, your social life was a hellscape of shame. There were Crombies and [cue sneering] other wool overcoats. Your Ben Sherman shirt had better be a genuine Sherman, or you were dead. I'm sure I could go on if I could be bothered ...

None of these things featured loud branding. Teenagers can spot a style of overstitching, a pocket placement or a collar facing at a thousand paces. And, by god, it mattered! I wouldn't dare to buy for a teenager without an exact specification, bonkers and irrational though it is.

Exactly this...and I remember it all only too well GarlicBound. You and I must be of a similar age. 👍

ForRealViper · 15/02/2026 17:53

BassBug · 15/02/2026 15:13

What I mean is that I don't go out of my way to buy brands especially designer labels. I collect perfume too and I don't care how good a perfume is I will not buy designer perfumes. My reasoning is such - I don't want to wear anything that would make another person desire it, I don't buy things that advertise if I can help it. My idea of hell is being rich and famous and I don't respect anyone because of their status. I value integrity, honesty and trust above anything material and I strongly believe in individual expression over fitting in with the crowd.

Sounds like you've developed a pretty strong (and painstakingly maintained) brand of your own.

celticprincess · 15/02/2026 22:22

fragrancemeister · 15/02/2026 16:40

Maybe I'm the tacky one on here.....why has no one mentioned Primark,TKMaxx.... obviously I am the only creature from the black lagoon that frequents these shops.....you are all to posh for me.🥴

Possibly because of mark branding doesn’t have massive Primark logos on so doesn actually come across tacky. TKMaxx was mentioned up there’s vitally of what they sell are actual brands discounted and some of those brands have been mentioned. TKMaxx own brand stuff doesn’t have its name plastered all over it.

AutumnLover1989 · 16/02/2026 08:41

Just saw on Facebook that TK Maxx have started selling Von Dutch bags. That's a blast from the past 😲🤦‍♂️😄

CovenOfCheeses · 16/02/2026 10:21

As Noel Coward once said (to paraphrase) An Englishman will always find a reason to denigrate and look down upon another Englishman.

ProBonoPublico · 16/02/2026 11:59

QuickPeachPoet · 12/02/2026 11:37

I'd never say w**er - wally is much nicer.

It's spelt w***er!

Gossipisgood · 16/02/2026 13:08

Anything the Chavs wear looks tacky. Doesn't matter what the label is or what designer item it is, if it's worn with trackie bottoms & their socks are tucked in their trousers or it's carried in the crook of the arm of the girl with big lips, extensions & caked in make up then it all looks tacky.

ThatCyanCat · 16/02/2026 13:14

Gossipisgood · 16/02/2026 13:08

Anything the Chavs wear looks tacky. Doesn't matter what the label is or what designer item it is, if it's worn with trackie bottoms & their socks are tucked in their trousers or it's carried in the crook of the arm of the girl with big lips, extensions & caked in make up then it all looks tacky.

By that logic, could the brands they wear look classy if styled differently? And if so, are the brands actually inherently tacky?

Lifelover16 · 16/02/2026 13:21

Swarowski
Michael Kors
Radley
Ted Baker
Superdry
Charlotte Tilbury
Pandora

Lifelover16 · 16/02/2026 13:24

I don’t think Primark or TK Maxx are tacky - they are not pretending to be something they are not.

cantthinkofagoodusername1 · 16/02/2026 13:41

Represent owners club (what does that even mean? Does the wearer think that everyone thinks they own a horse?)

fear of god essentials

stone island

balenciaga

rainforestalliance · 16/02/2026 17:29

AutumnLover1989 · 16/02/2026 08:41

Just saw on Facebook that TK Maxx have started selling Von Dutch bags. That's a blast from the past 😲🤦‍♂️😄

Hahaha the market stall used to do ones that said von bitch

Mercurial123 · 16/02/2026 20:20

cantthinkofagoodusername1 · 16/02/2026 13:41

Represent owners club (what does that even mean? Does the wearer think that everyone thinks they own a horse?)

fear of god essentials

stone island

balenciaga

I'm not sure why Stone Island is considered tacky other than unfortunate associations with football hooligans.

It's a good quality (very expensive)Italian brand with classic styles.

YouHaveAnArse · 16/02/2026 22:22

Gossipisgood · 16/02/2026 13:08

Anything the Chavs wear looks tacky. Doesn't matter what the label is or what designer item it is, if it's worn with trackie bottoms & their socks are tucked in their trousers or it's carried in the crook of the arm of the girl with big lips, extensions & caked in make up then it all looks tacky.

Using the term "chav" in big 2026 is beyond tacky. Tackier than a thousand Elizabeth Duke gold clown pendants.

YouHaveAnArse · 16/02/2026 22:24

Mercurial123 · 16/02/2026 20:20

I'm not sure why Stone Island is considered tacky other than unfortunate associations with football hooligans.

It's a good quality (very expensive)Italian brand with classic styles.

Because these days it's associated with middle-aged men trying to look hard by 'getting the badge in'. Just as Burberry's brand image suffered due to the check pattern becoming ubiquitous to the point of downmarket

ForRealViper · 16/02/2026 22:32

Lifelover16 · 16/02/2026 13:24

I don’t think Primark or TK Maxx are tacky - they are not pretending to be something they are not.

Agree - I love a Nando's with sticky tables and noisy atmosphere because I know what I'm getting.

I can't stand Carluccio's (RIP) or Pizza Express because the decor and marketing feels like it's been designed to trick me into thinking I'm in a fancier independent restaurant. It's like they think I'm thick.

Hattieandcake · 16/02/2026 22:55

Hood rich
blakley hoodies
matching athleisure wear - see hot pink matching sets with white flecks on

brands like primark etc I don’t see as tacky as it is how one styles them