Meet the Other Phone. Flexible and made to last.

Meet the Other Phone.
Flexible and made to last.

Buy now

Please or to access all these features

Style and beauty

Looking for style advice? Chat all about it here. For the latest discounts on fashion and beauty, sign up for Mumsnet Moneysaver emails.

Brands you think of as tacky

824 replies

Themammy101 · 12/02/2026 10:19

Lighthearted! Was chatting to some ladies at a group I attend and they were talking about fashion brands that is seen is tacky and trashy, superdry, Tommy Hilfiger, juicy couture, Adanola etc. do you agree with this? FWIW I do wear hilfiger jeans the odd time but seem to live in adanola as I find it nice fitting for my shape and very comfortable and never thought the brands as tacky per se but now I’m a bit paranoid, not that I care too much but nobody wants to appear tacky let’s be honest

OP posts:
Thread gallery
5
ElleintheWoods · 14/02/2026 01:00

Anything with logos on is tacky IMO. That includes patterns and prints. I wouldn’t buy anything with visible branding unless it’s internal or very small.

I do however wear a couple of things that people that know brands might recognise, eg Paco Rabanne fabrics or JW Anderson motifs.

Most brands aimed at under 30s trend towards tacky.

Laughuntilyoucry · 14/02/2026 01:36

Von Dutch. Idk if it even exists any more.

DreamTheMoors · 14/02/2026 01:39

TheRedLid · 12/02/2026 12:03

I always think of that saying 'Money talks, wealth whispers'

I always heard it was
Money talks, bullshit walks.”

Sorry if that offends anyone.

GarlicBound · 14/02/2026 01:50

I'm so old that I remember the cultural war between Levis wearers and Wrangler fans. If your well-meaning Mum bought you some other brand of jeans, your social life was a hellscape of shame. There were Crombies and [cue sneering] other wool overcoats. Your Ben Sherman shirt had better be a genuine Sherman, or you were dead. I'm sure I could go on if I could be bothered ...

None of these things featured loud branding. Teenagers can spot a style of overstitching, a pocket placement or a collar facing at a thousand paces. And, by god, it mattered! I wouldn't dare to buy for a teenager without an exact specification, bonkers and irrational though it is.

sesamecroissant · 14/02/2026 02:23

ThatAquaRobin · 12/02/2026 12:46

Mulberry- Now tacky AF and selling in TK Maxx. Those cross body satchels are ubiquitous.

Agree Burberry, Canada Goose and Pandora tacky too

But I love super dry especially their cotton jumpers. Also I love love love my dry robe and embrace my wankerage when wearing it in the rain to watch my kids do sport. I'm toasty and dry 😃

I don’t understand what’s wrong with TKMaxx? They do sell a lot of tat but their Gold Label section has some really good deals.

estrogone · 14/02/2026 02:52

wishingonastar101 · 12/02/2026 12:04

The hair-rollers things is new in London... we get groups of women coming in to central London on the train on the weekends - all with silly tiny suitcases on wheels and their hair in comedy rollers! It's hysterical... hard to tell the kids not to stop and stare when these women look like comedy drag acts.

I saw this when I was last in London. Assumed a wedding. Crikey I didnt realise it was a thing.

How very Prunella Scales

GarlicBound · 14/02/2026 03:28

estrogone · 14/02/2026 02:52

I saw this when I was last in London. Assumed a wedding. Crikey I didnt realise it was a thing.

How very Prunella Scales

😂 at Prunella Scales! In truth, though, I'm all for anything that cuts through bullshit social pretences of female perfection. We've finally stopped pretending we don't have periods or get pregnant, we're allowed out in public without makeup and can wear flat shoes. It's faintly ridiculous to suppose we're all blessed with naturally full, flowing locks - rollers are better for your hair than heat stylers, so wear 'em as needed! One thing they did get right in the 1960s.

LeapyearLoser · 14/02/2026 04:30

Pandora is Lizzy Dukes under a different name isnt it?
Cheap nasty beads on a rope 😉

Jack80 · 14/02/2026 05:34

Dragonflytamer · 12/02/2026 11:02

People who wear dry robes but don't go open water swimming.

I love my dry robe it works well at my job.

HelmholtzWatson · 14/02/2026 06:48

PauliesWalnuts · 12/02/2026 12:32

North Face and Arc’teryx - but then I am a middle aged hill-climbing snob.

More sensibly, I wouldn’t have the confidence that either of those brands would keep me safe and dry on a week’s winter fellwalking in the Lakes which is the more important point.

I have a pair of trail running Arc’teryx that I've absolutely battered all over the Alps and they have held up astonishingly well.

Ditto the North Face goretex mountain jacket that is now so old when I googled it just I saw a used add describing it as "vintage"

Ninerainbows · 14/02/2026 06:49

Still a bit confused about Burberry. I assume people are my age and remembering soap stars in Burberry check rather than meaning my plain wool camel trench coat with no logos?

247SylviaPlath · 14/02/2026 07:00

Londonmummy66 · 12/02/2026 13:23

I can't help thinking that there is a very large dose of misogyny and ageism involved in the dryrobe hate. A lot of the original dryrobe purchasers were middle aged women who took to cold water swimming to manage menopause symptoms and to boost their mental health/wellbeing at a vulnerable time in their lives. SO they are fair game......

This. So seeing other women participating in the pile on of it all is pretty disappointing.

I bought one for open water swimming, because it was the best quality one I could find. I’m not a fan of massive labels on anything as a personal style preference but it was the thing that was going to keep me warmest so I got it. It’s since been great for dog walks or when I have to walk any distance in the cold wind and rain. It’s easy to put on unlike my other winter waterproof, and so I wear it when it makes sense to. If that makes me a Wally or a Wanker, fine. I’ve been warm and dry whether you judge me or not. And for those judging, maybe your style isn’t something I would wear either, I just wouldn’t be so rude to say it.

l honestly wonder why women spend so much time judging each other (there’s been v few comments about male fashion in this thread). We will all have our own preferences, but why can’t it be ok for us all to be different? It seems like such a high school cliquey, “if you don’t wear what I wear you’re not in our club “ view.

I’m sure this is me getting older (cause I deffo used to be more snooty about everything) but I just am not prepared any more to give energy to judging other women when we already receive so fucking much of it for any and all choices we make in life.

Dancingintherain09 · 14/02/2026 07:04

VegBox · 12/02/2026 10:30

Charlotte Tilbury. It's make up for people who drink caramel lattes.

From someone who designed mskeup. I completely disagree. I love charlotte tilbury's makeup the quality is amazing her makeup understands more mature skin....and I hate caramel lattes.

Traitorsisontv · 14/02/2026 07:32

I’m a M of state pension age. My children are now adults and I think largely escaped brands and now aren’t that bothered/skint.

However we hosted a Ukrainian family with an 8 year old girl. (When she came) She left as an 11 year old.

It was interesting, and somewhat scary, to see her being enveloped by brands and becoming brand aware. The hierarchy of it all, how branding could affect friendships.

She was well off (being a well off refugee etc opens up many other questions) and her Mum could finance and support her brand awakening.

White Fox was her go to brand.

Charlize43 · 14/02/2026 07:49

Burberry, Louis Vuiiton, Gucci, Michael Kors, etc.

Basically all the ones that are freely available as knock offs from Brick Lane, Lewisham, East. Street Markets.

Pandora jewellery is definitely worthless tat, which is why they give it for free to these so called 'Influencers'. It's somewhere between Elizabeth Duke & Ratner's 'total crap' (H. Samuels, Ernest Jones, etc).

Daftypants · 14/02/2026 08:06

SleeplessInWherever · 13/02/2026 20:59

Is Michael the lesser known Corr? 😂

lol 😂 maybe he’s the only one who is unattractive and he can’t sing ?? 🤣
so he’s not in the group

OvernightBloats · 14/02/2026 08:16

Traitorsisontv · 14/02/2026 07:32

I’m a M of state pension age. My children are now adults and I think largely escaped brands and now aren’t that bothered/skint.

However we hosted a Ukrainian family with an 8 year old girl. (When she came) She left as an 11 year old.

It was interesting, and somewhat scary, to see her being enveloped by brands and becoming brand aware. The hierarchy of it all, how branding could affect friendships.

She was well off (being a well off refugee etc opens up many other questions) and her Mum could finance and support her brand awakening.

White Fox was her go to brand.

This is a really interesting observation.

The Ukrainian girl was showing how much she wanted to fit into her adopted country. Choosing the same brands as what her friends were wearing was a way to blend in with her new tribe.

I think we are all influenced by brands in some way, be it where we shop, what we wear etc. and we make judgements (good and bad) from that. It is a way of finding like-minded people.

Flowerlovinglady · 14/02/2026 08:21

I agree, I was the same with Uggs and Crocs.

LamonicBibber1 · 14/02/2026 08:36

Brb, just off to get a dryrobe

Seriously, it's great people are using them for many situations. It would be a hell of a waste of wardrobe space, materials,money etc just to save an otherwise practical and multipurpose coat to only use for ten minutes after the occasional swim.

I would love being ensconced in a huge coat. And would get great satisfaction knowing my kids are all warm and dry in one. There's nothing wrong with them! No difference on usage really to those longline puffy "maggot" coats that were popular a minute ago.

Charlize43 · 14/02/2026 08:42

wishingonastar101 · 12/02/2026 12:04

The hair-rollers things is new in London... we get groups of women coming in to central London on the train on the weekends - all with silly tiny suitcases on wheels and their hair in comedy rollers! It's hysterical... hard to tell the kids not to stop and stare when these women look like comedy drag acts.

Ha ha ha. I saw a pair of these on the train into Charing Cross a couple of weeks ago and later came across them shopping on Regent Street! I did wonder if they were musicians at first as they couldn't have been supermodels on their way to a shoot (too short and not skinny enough). One was wearing a white cotton overcoat / smock. Both had the very big rollers & very thick, cheap looking and badly applied, false eyelashes. I also remember seeing one in Notting Hill before Christmas and wondering if it was Lily Allen...

Is it a Tik Tok thing? Cosplay at being an actress/model on the way to a shoot?

A while back it used to be young girls with brightly coloured walking sticks. I noticed it was very popular with Asian girls. You used to go down to Covent Garden and it was like Lourdes for the number of girls with walking sticks! I used to see them on the tubes all the time.

hoxtonbabe · 14/02/2026 08:50

Everyone out here flaming LV😅 but I do actually agree that it’s tacky and I felt exactly the same ( I hate bags with logos plastered all over) until I saw this and the only LV bag I actually plan on buying.

It’s probably one of the most understated LV bags as well the aptly named “low key” range that LV do, even with the LV tag embossed cat😅 I still think it’s very much a “quiet bag” but I think it’s because of the cute cat theme as to why I like it and I’m not even much of a cat person. I mean I have a cat but I’m not cat obsessed, lol

Coach, MK, Kurt Geiger are at the top of my cheap looking tat list

Brands you think of as tacky
spring1979 · 14/02/2026 09:01

Covent · 12/02/2026 13:03

I see Pandora as a tween / teen brand. I don’t see it as tacky just for a younger audience

I actually think it’s quite sweet, as the shopper feels special going in and choosing their item and trinkets. It’s good quality customer service for a low price point.

Yes exactly this . My 13 year old daughter and her friends love it. I think it sells lovely items for that age group .

Nichebitch · 14/02/2026 09:05

wishingonastar101 · 12/02/2026 12:01

Stanley Cups
Dry Robes
Sliders outside of the house/pool
Uggs
Mini Rodini
Victorias Secret
Pretty Little Things

How does mini rodini fit in that group? Can’t see how is tacky

BooBooDoodle · 14/02/2026 09:05

Some have mentioned Blakely hoodies as being tacky but I have 3. They are honestly worth every penny. Very thick, never bobble when washed and the fit is perfect. I love the colours and they are very warm so as a football mum they are the best. I also have a regatta version of a dry robe because I have two dogs and I live in the Lake District - it’s always wet, windy and cold!
I do find White Fox, Pandora and Michael Korrs cringe. Each to their own, it’s personal preference what people wear.

Myli1 · 14/02/2026 09:12

HelloandThankU · 12/02/2026 10:44

Superdry. Their Japanese slogan, Kyokudo kansō (shinasai)極度乾燥(しなさい), on their products is grammatically awkward and unnatural. A native Japanese speaker wouldn’t use a phrase like this as a slogan. It sounds like a bunch of random words strung together rather than a coherent expression.

Superdry isn’t a Japanese brand. It was founded in Cheltenham.