I agree @listsandbudgets. A store like Liberty needs to lean on its reputation if it wants to compete with its rivals online. And the easiest way to do that would be to provide a more high end online shopping experience to match the instore experience
I mean yes, boxes and tissue paper are fripperies, but I do think it devalues the brand to handle online orders so shoddily. I’ve never ordered from Selfridges, Harrod or Harvey Nicks online, but I bet they don’t use Amazon Logistics.