Kardashians, TOWIE, online porn, drag queens...
I find that look is just cheap and ugly.
It is also the triumph of consumerism/marketing. Young women have been conditioned to think that they need to redo/fake everything about their appearance, fake hair, fake eyelashes, fake nails, fake tan, the same long straightened hair...
I think it is rather sad.
When you think about previous trends, 90s grunge, punk, goths, Emos, 70s hippy chicks or whatever...at least there was a sense of freedom & individuality.
This look is just to me just says over-made up, not too bright, sheep...
I think it is a very British thing too, most young women in the rest of Europe would never want to dress or look like that because there is nothing classy or sophisticated about it and it just does nothing to enhance how these girls look.