What age is Seasalt aimed at?

[ChampagneWorries]

I went shopping for a coat today and the lady is my local boutique was trying to convince me that most school mums wear Seasalt coats and Seasalt is great for my needs (warm, stylish, waterproof).

She seemed abit put out when I mentioned I felt Seasalt were too old for me and I felt their target market is late 40s plus.

What age would you say Seasalt is aimed at?

the colours in these shops give them away
What the jeffin Jeff does that mean?

Like this ? Different shops - all the same .

[quote Maireas]@Craftycorvid, interesting generalisations there. Toast is my favourite shop, I wear a lot of their clothes. It's news to me that I'm projecting the image of a 1920s austere novelist. [/quote]
I'd be quite pleased at that description !

@KimokosNightmare - read the updates!

The Bloomsbury set seem to have had quite exciting sex lives despite wearing austere novelist clothes (presumably).

What could make you feel more desirable than a man (or woman) who wants you desperately even when you’re wearing a winceyette nightie? .

Well, it certainly all got very bohemian.
Bring on the brushed cotton

@Classica

If I had to go in the witness protection program I'd wear Toast clothes.

🤣

@StrychnineInTheSandwiches

I really don't think frumpy is an ageist word. When trying something on I will often discard an item because I feel the trouser length or a particular neckline, or whatever, makes me look frumpy.

How about 'unflattering'? Frumpy is a ghastly word. I'm not surprised about the casual ageism on S&B, or on Mumsnet in general. It seems to be the one -ism that is ignored.

There's a seasalt in the small city I live in. I'm 36, and wouldn't step inside the door.

Deffo WAS 40s.

But now it’s all samey, frumpy and gloomy so I’m wondering if they’re actually targeting anyone at all? Certainly isn’t something I see under 70s wear in Cornwall

@mumjustmum, that's what I thought. Went in to get DM something, and the clothes were really good. They aren't my usual style though, but I could probably say that for most of the shops in my small town centre.

I absolutely love Toast but the comments on here are hilarious

I do think some of their stuff is slightly I'm-so-gorgeous-I'd-look-good-in-a-sack-and-to-prove-it-I'm-basically-wearing-a-sack - if you look good in Toast you would look good in anything. The look as worn by their models is what I'm going for- wistful beauty in a field in Sussex (A/W) or Tuscany (S/S)- but being fat and forty I am pretty far from achieving it. I just wear the clothes and avoid mirrors.

I wouldn't wear one of their coats as they are way too expensive and my Regatta one is much more practical but I love Seasalt dresses and tops.

I'd say they were aimed at the 30-50 age group.

I remember one of the very original sea salt shops in Penzance. Kind of made sense to me there and then.

I have decided to buy a Seasalt dress on eBay to see what all the fuss is about. They all look a bit grim tbh but.. I have earmarked one or two.

I will take a photo when I have bought the dress and if it is no good it can always go back on sale.

Just discovered Penzance opened in 1981 - I would only have known it from around 1988. Blimey. For a while there in the 90s it really was v special and different.

About 50+

Although about 8 years ago there were many clothes suitable for younger people.

I think they sell more to the overseas market now than in the UK so that might explain why the clothes seem dated

@Anordinarymum

I have decided to buy a Seasalt dress on eBay to see what all the fuss is about. They all look a bit grim tbh but.. I have earmarked one or two.

I will take a photo when I have bought the dress and if it is no good it can always go back on sale.

You’ve bought a dress that you think is grim? Instead of spending your money on something you actually like?

No.

It might not look grim when I have it on. I have not bought anything yet

You never know it might open up a whole new world for me.

worries about the boots I may have to get to go wiv it

Their boots are brilliant. I'm a total convert.

Frumpy isn't tied to an age though is it ? It's an appearance !

@RemusLupinsBiggestGroupie

Their boots are brilliant. I'm a total convert.

I ordered and returned 2 pairs this week. I thought they were really comfortable and great quality but decided that neither were quite right for my jeans. I was very surprised at how good they were. Will definitely look at their footwear in future. I also like their linen in the summer

Personally, I avoid linen. I'm scruffy enough, without adding linen to the mix. I'm currently sitting on my hands to stop myself from ordering a 4th pair of boots from them.