What age is Seasalt aimed at?

[ChampagneWorries]

I went shopping for a coat today and the lady is my local boutique was trying to convince me that most school mums wear Seasalt coats and Seasalt is great for my needs (warm, stylish, waterproof).

She seemed abit put out when I mentioned I felt Seasalt were too old for me and I felt their target market is late 40s plus.

What age would you say Seasalt is aimed at?

[woodhill]

@Peggytheredhen

For my fellow potters, they have a 50% sale on right now

Yes, nt much left but ordered a couple of things. I like their jersey tops

[detachablehoof]

I think the quality is good but honestly always imagined it was designed with age 50+ in mind! (I'm about half that age and not trendy at all and it's a bit frumpy for me! Although I do have one dress)

We need a seasalt employee to come and spill the beans

[Peggytheredhen]

For my fellow potters, they have a 50% sale on right now

[BestIsWest]

What an extraordinary thread.
Some of their stuff is lovely, some isn’t. Like many shops.

I have a few things from there ( including a linen dress Remus , it’s really heavyweight linen and doesn’t crease much)?

Have to say that what I do have from there has all been really good quality, natural fibres and well made. I wore a wool cardigan from there today that was so well put together - the pockets for example are knitted in as a single piece rather than cut and sewn in.

Must investigate their boots.

[RemusLupinsBiggestGroupie]

Personally, I avoid linen. I'm scruffy enough, without adding linen to the mix. I'm currently sitting on my hands to stop myself from ordering a 4th pair of boots from them.

[Sooverthemill]

@RemusLupinsBiggestGroupie

Their boots are brilliant. I'm a total convert.

I ordered and returned 2 pairs this week. I thought they were really comfortable and great quality but decided that neither were quite right for my jeans. I was very surprised at how good they were. Will definitely look at their footwear in future. I also like their linen in the summer

[DameMaureen]

Frumpy isn't tied to an age though is it ? It's an appearance !

[RemusLupinsBiggestGroupie]

Their boots are brilliant. I'm a total convert.

[Anordinarymum]

You never know it might open up a whole new world for me.

worries about the boots I may have to get to go wiv it

[Anordinarymum]

It might not look grim when I have it on. I have not bought anything yet

[Anordinarymum]

No.

[CuteGirlsWatchMeEatEther]

@Anordinarymum

I have decided to buy a Seasalt dress on eBay to see what all the fuss is about. They all look a bit grim tbh but.. I have earmarked one or two.

I will take a photo when I have bought the dress and if it is no good it can always go back on sale.

You’ve bought a dress that you think is grim? Instead of spending your money on something you actually like?

[IggleyP]

About 50+

Although about 8 years ago there were many clothes suitable for younger people.

I think they sell more to the overseas market now than in the UK so that might explain why the clothes seem dated

[HeronLanyon]

Just discovered Penzance opened in 1981 - I would only have known it from around 1988. Blimey. For a while there in the 90s it really was v special and different.

[Anordinarymum]

I have decided to buy a Seasalt dress on eBay to see what all the fuss is about. They all look a bit grim tbh but.. I have earmarked one or two.

I will take a photo when I have bought the dress and if it is no good it can always go back on sale.

[HeronLanyon]

I remember one of the very original sea salt shops in Penzance. Kind of made sense to me there and then.

[Comefromaway]

I wouldn't wear one of their coats as they are way too expensive and my Regatta one is much more practical but I love Seasalt dresses and tops.

I'd say they were aimed at the 30-50 age group.

[JumperandJacket]

I absolutely love Toast but the comments on here are hilarious

I do think some of their stuff is slightly I'm-so-gorgeous-I'd-look-good-in-a-sack-and-to-prove-it-I'm-basically-wearing-a-sack - if you look good in Toast you would look good in anything. The look as worn by their models is what I'm going for- wistful beauty in a field in Sussex (A/W) or Tuscany (S/S)- but being fat and forty I am pretty far from achieving it. I just wear the clothes and avoid mirrors.

[KirstenBlest]

@mumjustmum, that's what I thought. Went in to get DM something, and the clothes were really good. They aren't my usual style though, but I could probably say that for most of the shops in my small town centre.

[Queenofblankets]

Deffo WAS 40s.

But now it’s all samey, frumpy and gloomy so I’m wondering if they’re actually targeting anyone at all? Certainly isn’t something I see under 70s wear in Cornwall

[mumjustmum]

There's a seasalt in the small city I live in. I'm 36, and wouldn't step inside the door.

[BatshitCrazyWoman]

@StrychnineInTheSandwiches

I really don't think frumpy is an ageist word. When trying something on I will often discard an item because I feel the trouser length or a particular neckline, or whatever, makes me look frumpy.

How about 'unflattering'? Frumpy is a ghastly word. I'm not surprised about the casual ageism on S&B, or on Mumsnet in general. It seems to be the one -ism that is ignored.

[myheartskippedabeat]

@Classica

If I had to go in the witness protection program I'd wear Toast clothes.

🤣

[Maireas]

Well, it certainly all got very bohemian.
Bring on the brushed cotton

[Chocolatier9]

The Bloomsbury set seem to have had quite exciting sex lives despite wearing austere novelist clothes (presumably).

What could make you feel more desirable than a man (or woman) who wants you desperately even when you’re wearing a winceyette nightie? .