When it comes to Sali, people seem to object to everything. The fact she dares to call herself a journalist when she hasn't followed a pathway that is deemed 'acceptable' to this career, i.e. no GCSEs/not going to university. Surely, people can see there are different types of journalist and not everyone is going to be Kate Adie.
I agree that lack of a university education, or any particular qualification, is a ludicrous criticism to make of a writer. Journalism has never been a graduate-only profession, and it shouldn’t become one. Some very serious political journalists and similar trained on the job straight from school.
The fact that she may have at some point many years ago stated she would never have Botox - and wait for it, she dared to change her mind, and whats more didn't advertise this fact with great fanfare.
OTOH, you do need to be transparent about your own face when you’ve started using it as a billboard for your product testing, which Sali did. If you’ve been outspoken that you won’t have injectibles, and renege on that, but keep your Botox use quiet, of course it is potentially misleading that you’re recommending and “modelling” skin creams.
Personally, I’d keep influencing out of journalism altogether and make it a requirement that you return your press card when you start accepting payment for social media promotion. It might be a bit tricky to draw the line as journalists and PRs have never been two discrete groups - lots of crossover - but social media influencing is something different from PR, and incredibly lucrative, so the line really does need to be described.