I saw them in store first Bani, think I'd not paid them any attention if I'd seen them online only either. Crap photo from them, they've yet to be dispatched, I expect it'll be a while which is fine by me as it's completely non essential.
I'm sceptical on the long lasting change too, but I do think it's driving home quite strongly what is and what isn't important to us.
A lot of companies have been trying their hands at (social) activism in a PR effort to be relevant (or preferential) to younger generations with differring results (Nike and Colin Kappernick (sp?) vs Pepsi and one of the Karjenners -making black outrage marketing a thing, unfortunately). Now that we're seeing companies not signalling and manufacturing these PR campaigns for optics but instead actually acting, and crucially, at their own cost, the virtue signalling is going to feel hollow as we've now witnessed the real thing from them and know what they're potentially capable of and how deep their pockets are.
The 1920s in response to the first world war were an interesting time in industry underpinned by a lot of ideology for a better society that had a tremendous amount of influence into urban planning that's still relevant today, social housing being one of them. That was largely fuelled by a handful of wealthy industrials but I can see some parallels of history repeating itself (in an optimistic sense for a change). Collectively feeling responsible for the welfare of others is a valuable lesson for society, it won't reach all but it's a difficult lesson to ignore right now.
It'll be interesting to see how influencers (who were already knocking on death's door for a while) will survive this, they can't cash in on the situation and they can't continue as normal. Without the free travel and restaurants they're just sitting at home unboxing a hoard of PR, which is a really bad look right now. Ditto the celebrities, just contrast the reaction to a woefully awful John Lennon 'Imagine' rendition vs what is evoked by the grainy digital videos from the communities in Italy and Spain singing with their neighbours together (but apart).