DAY 20 - DAY 20 - DAY 20
Switching themes again
Avant Minimal
I Make Myself Rich By Making My Wants Few -Henry David Thoreau
As we are ever inching closer to the day we wish for peace on earth followed by a period of reflection of the year and decade previous it is only natural to ponder on changes and moving forward, tempering and paying penance for the excess of the moment.
While minimalism has certainly seen a rise in popularity this past decade in the aftermath of the global financial crisis a lot of the original meaning got lost along the way. Essentialism and minimalism aren’t one and the same but have been used interchangeably. Whether the misinterpretation happened with the followers or the peddlers of the faith, it doesn’t really matter as the saturation point has probably passed at this point. While ‘minimalism’ can be an effective method of virtue signalling, you do need to be rather shouty about it and you can only really declutter once with great dramatics and applause.
Selfish as we are, our goodness only feels good if it’s acknowledged somehow, this sense of acknowledgement of self is where luxury has always derived its capital. It will find it now in that desolate group of minimalist seekers where luxury can once again be an expression of the highest form of craft, rather than an exclusive expression of brand recognition linked to status. An illusion of restraint and balance that doesn't quite erase a suggestion of exclusive knowledge, of quietly showing off.
This, I stress, is not a bad thing. Luxury has tied its fate with aspiration for far too long and devolved some of its intrinsic value. Luxury goods only survive when there’s an audience with an appetite for it and appetites are changing. If this leads to a re-establishment of luxury goods and their price tag equating to valuable skill, design, and quality that are built to last that is an encouraging thing.