You know how some people refer to Primark as Primarni?? Well......

[CointreauVersial]

DH is convinced that the word Primarni is a cross between Primark and Armani (as in Giorgio Armani, posh suits etc).

But I always thought it was a combination of Primark and Marni (fashionista favourite). Who is right?

(please say me)

Ah I'm not really Majestic I just have been following it and am amused by how the sensible explanatory posts have been ignored as far as I can see. Just wondering have people RTFT.

It's definitely Armani.

If it was Marni it would be 'primarkmarni'

I'm with Nugget, only I think it's funny, and getting funnier. Not that it'll make any difference, but I think quite a few of us remember the fashion journalist articles at the time, the references to the Marni collection and the term being coined.

"Target in Australia is often pronounced French-style with a silent t at the end!"
In the US as well. It's Tar-jzay not Tar-gett. Although I don't hear it as often as I used to.

Where I used to work we also used to say we were wearing Alain (Mat-Alain i.e. Matalan) and Oh-neh (Mark Oh-neh i.e. Mark one).

We made those up, so don't go telling me I am wrong about the origins of them as well!!

Well, what a heated debate! It is indeed a very serious matter, eh Nugget? Thanks all...

I think I can safely consider myself to be right on this occasion as I am always while DH has clearly picked up on some random Armani reinterpretation of the original word.

I'm off to post a question about my holiday on the Travel board. If I can get 156 posts on that subject I shall be delighted.

Can someone contact urban dictionary and set them straight then?