It's not just us who find Aptamil's campaign thoroughly shameful.

[milkymouth]

Have a look at what Baby Milk Action have to say about the Independent newspaper's decision to run their campaign as well .

but at first she said she was 'desperate' to breastfeed didn't she?

and that's the problem - some say they want to but deep down they don't so you could end up encouraging some women who feel that its the right thing to do but don't really want to (I'm a case in point!) and they get in a right state cos they're not happy - it was lucky mears really knew her friend and had an better insight into her personality most midwives don't have that privilege

I think it was sound advice too milky (hunker?)

Message withdrawn

jools,I think there are also many who say that they don't/didn't want to but actually do/did and are grieving about this.
What do you think?

I'm not sure that it was a 'friend' of Meer's in any case. i think she was a client or whatever the correst term is.

batters, justine have just posted a response under site stuff

milky - agree that's why its a minefield!

definitely mears friend - checked the thread!

The problem is if we all shut up about this, by the time MN HQ return from their hols (assuming that is why they haven't been around to answer these threads), the problem will have gone away. MN will be able to continue taking Milupa's money, Milupa will have successfully avoided the law. MNers will have lost Tiktok and her invaluable, free, advice, so more women will give up breastfeeding when they actually would continue if they got the right information and support.

edam - the team have started a thread revising their ad policy