I mean I sort of get it, we are not married yet, and he said the business is #1 because "its going to give us the life we want" - but would you be offended?
i was until I said to him, would you want that for your sister, for her partner to put his sister before your sister, and he thought and said it will be different when we are married and go on to have kids of course etc. Just thought it was odd!