MLM, good luck, but take a note from how many of us on this thread have that 'just friends' we're actually crazy about still hanging around. If he's not willing to look at anything more don't kid yourself you're happy with something less. Move on and find the one you deserve!
Btw, forgot one on the 'casual dating' profile - was chatting only, very (very very) fit guy, lived miles away so no intention of arranging to meet. He said he was 'well-endowed' and some women found it offputting. I had to ask, didn't I?
His answer - 16 inches!!! Ladies, I very nearly requested a cock pic, then realised it would probably need a panoramic view 
So, the IE experiment. I followed all your advice (although wish I'd though of the 'now I've got your attention' line) and stated that I was looking for dating or FWB arrangement, with someone I could have a laugh and some fun with not a ONS . 350 emails and 24 hours later I hid my profile. It was manic!
Anyway, I then went on to meet Mr ToyBoy. Well, he was 34 (but I am seriously old!). Had a couple of dates (and some seriously good evenings
), then I packed him off to find a nice girl his own age, settle down and make babies (he was ready by the time I'd finished with him)
Next was Mr Fit&Intelligent (but even younger!). Met for coffee, had great time and very intelligent conversation. Haven't arranged a second meet yet though. He wants a shag, I'd just rather get together for another conversation, doesnt match really does it?
Then there was MrVeryTallGuy - was talking to him for a couple of weeks off and on. Ticked all the boxes, looking for the same as me. Arranged an after work meet (after a number of jokes about public places where he assured me he was 'not a pouncer') and yes, you've guessed it! Was actually a nice kisser, but then got far too 'gropey' after he walked me to the car and too insistent (which was not good as he was more than a foot taller than me). Kept asking for another date, so I told him he'd made me very uncomfortable. Had an extremely penitent text asking for a second chance. Jury's out still. So hope you ladies tell me to listen to my instincts!! I think the fact that there is no way that I'd have asked him back to the house probably says enough
Anyway, I think that's probably enough to be going on with.........