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This topic is for surveys for Mumsnet HQ and their clients. If you'd like to commission a survey of MN members email [email protected] Non MN surveys will be deleted.

MNHQ have commented on this thread

What do you think of this year's John Lewis Christmas ad?
101

JustineBMumsnet · 15/11/2018 10:01

This survey is now closed

The 2018 John Lewis Christmas ad has just been aired, and we at MNHQ want to find out what you think about it!

If you haven't already seen it on TV, please watch it below:



Thanks and good luck!

MNHQ

Standard Insight T&Cs Apply
OP's posts:
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SillyMoomin · 15/11/2018 10:16

all done :)

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beenandgoneandbackagain · 15/11/2018 10:21

Done, but hard to pick a favourite.

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KlutzyDraconequus · 15/11/2018 10:25

Elton John's fans will like it, I don't like Elton John.
Iceland's banned ad is better.

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GratedToDeathRIPCarrotStick · 15/11/2018 10:28

I get the message behind it but it's not very christmasy and it's not hitting me in the feels. The start doesn't work for me

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SassitudeandSparkle · 15/11/2018 10:29

Elton is a strange choice - he didn't speak to his mother for years for a start, and the ad isn't actually very Christmassy! I like it as an advert but not as a Christmas one.

Monty the penguin is my fave. I've done the survey but not entered the draw.

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ramonaquimby · 15/11/2018 10:31

not a fan at all. How much money was he paid? Just think of all the good it could do. Wouldn't large stores like this be better off doing a no frills christmas ad campaign and donate the millions they would have spent to good causes?

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CondomsLubricantAndFlapjack · 15/11/2018 10:34

I don't like EJ so haven't watched it, but if theres a chance of a £50 just before Christmas I'd like to say:

'I found it lovely, heart rendering and sweet. It warmed me to my toes and reminded me just of Christmas. Elton is just the person to keep the John Lewis Christmas adverts alive'

Will that do?

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AgathaRaisinDetra · 15/11/2018 10:40

I didn't know John Lewis sold pianos. So there we are. Learn a new thing every day. John Lewis: giving the gift of knowledge.

crap advert though

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KlutzyDraconequus · 15/11/2018 10:44

How much money was he paid?

Rumours say he got £5million.
Or, to put that into perspective, enough to employ 267 people for 40 hours a week on £9ph for a year.

267 people with a years income and a happy and decent Xmas
Or
Elton John for a few seconds footage at a piano...

(I know that's not really how business works, but it should.)

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NewModelArmyMayhem18 · 15/11/2018 10:54

I quite liked it but not sure about using Elton John - I could think of more contemporary stars to use. However, I get the sentiment and it's certainly different to previous years' ones. And it definitely brought a tear to my eye...

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PrivateDoor · 15/11/2018 10:54

I quite like it but it could be more Christmassy and it is a disgrace how much he has got paid for it!

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ReflectionsofParadise · 15/11/2018 11:02

Awful. Elton John isn't even relevant any more.

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Rosehip10 · 15/11/2018 11:05

Let's gloss over the fact Elton John treated his Mum like shit for years?

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NachoCheese22 · 15/11/2018 11:05

Really disappointed with this year's effort. Not festive enough.

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extremelymaturecheese · 15/11/2018 11:10

If John Lewis desperately needed a celebrity in their ad, I don't think Elton John was the right choice and comes with way too much baggage that distracts from any attempt at advertising John Lewis.

Between being estranged from his mother for a long time as well as that super injunction (olive oil coated threesomes in paddling pools?), paying Elton John £5m and giving him the platform for publicising himself to boot, bad bad bad move retailer who has been struggling with profit this year.

Bring back heart warming tales of furry creatures / cute penguins etc.

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NancyDonahue · 15/11/2018 11:11

I love it. It's a beautiful song and I love the sentiment that one gift could change someone's life.

EJ fee was undisclosed so where are posters getting that info? It also says a portion was given to his charitable trust.

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LoudestRoar · 15/11/2018 11:14

Feel very Meh about it. I've never thought Christmas, and immediately thought Elton John...

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purits · 15/11/2018 11:16

Q4: Does the John Lewis advert mark the start of Christmas for you?
How narcissistic!

Elton has got a tour coming up. How come he has managed to persuade JL to pay him to advertise his tour. Suckers!

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KlutzyDraconequus · 15/11/2018 11:21

Eltons fee is mentioned a few places,

www.digitalspy.com/tv/advertising/news/a870601/john-lewis-christmas-advert-2018-elton-john/?utm_content=buffer2a734&utm_medium=social&utm_source=twitter&utm_campaign=maintwitterpost

Sources from the production set told The Mail on Sunday that the singer had been paid £5 million – that's half the reported £10 million budget – for his one-off appearance.

www.dailymail.co.uk/tvshowbiz/article-6146747/Eltons-Christmas-gift-John-Lewis-5million-starring-role-advert.html

Whether it's true is anyone's guess, only EJ and JL will know I guess.

Thing is.. was he necessary?
Let's imagine the story is of a child being bought a medical kit for Christmas, see her use it in teddies, the cat, parents, then at school studying, then at college, then at medical school, then in a children's ward giving a medical kit to a poorly child for Christmas.

Same message, cheaper production, more meaningful.

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UCWorries · 15/11/2018 11:26

I think it would have made more of an impact if it wasn't Elton. Just a normal lad thinking about his mum
He famously went non contact with his mother for years.

Where's the christmassy part?

I ALWAYS cry at JL Xmas advert. Every time.

This one, nope.

Disappointing

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purits · 15/11/2018 11:26

see her use it ...
I like your thinking. I got fed up with all the male looky-likeys in the advertisement. How was it supposed to inspire girls? Or are they supposed to be inspired to be simpering 1950s mothers.Hmm

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UCWorries · 15/11/2018 11:27

Klutzy that would have been lovely!

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FreddoBaggyMac · 15/11/2018 11:27

I like it - it gives me goose bumps. Probably their 3rd best ad after Monty the penguin and the long wait imo.

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TheCountryGirl · 15/11/2018 11:29

Terrible ad. I dislike Elton John intensely and this ad is very unChristmassy. The worst John Lewis ad ever.

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FreddoBaggyMac · 15/11/2018 11:29

Klutzy that sounds lovely - they need to get you sorting their advert next year, would probably be much cheaper for them!

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