Feedback thread for Appletiser Product Test

[AnnMumsnet]

Many thanks for taking part in the Appletiser product test - please find below the questions that Appletiser would like you to answer. Please add your feedback once you've been able to try the drinks.

There are a number of questions as Appletiser are so keen to know what you think - please feel free to use these either as a prompt - telling us your overall views using these as a guide, or to answer each question individually.

If you have any other comments please add them below - they genuinely would like to know how they could improve on both the product and how it is promoted to both women such as yourself and to families.

Everyone who adds feedback to this thread will be entered into a prize draw where one lucky winner will win a £250 voucher for the store of their choice.

Thanks and good luck
MNHQ

Q1 If you haven't tried Appletiser before, or for a long time, what are the reasons?

Q2 What was the best thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which was your favourite flavour?

Q3 What was the worst thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which flavour(s) weren?t you so keen on?

Q4 On what occasions would you typically drink a product from the Appletiser range?

Q5 What foods do you think the different Appletiser flavours would be good with?

Q6 Did anyone else in your family, your children, or any of your friends try it? What did they think?

Q7 How does the Appletiser range compare to other similar drinks? Is there a brand you prefer? If so why?

Q8 What do you think Appletiser the company do to improve the product, packaging or marketing?

Q9 If you were in charge of selling Appletiser how would you try to encourage more mums, or mums to be, to buy Appletiser?

Q10 Lastly, do you think you would recommend the Appletiser range to your friends?

Oops its takebn me a while to get on here to post my feedback...

Been away a lot with work, and it seems that the IT police have blocked MN at work too....

so here goes...

Q1 If you haven't tried Appletiser before, or for a long time, what are the reasons?
other brands always on offer

Q2 What was the best thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which was your favourite flavour?
Taste is great - really like the apple and the pomegranate ones..

Q3 What was the worst thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which flavour(s) weren?t you so keen on?
Bottle leak if you lay them down in the fridge...

Not sure about pear flavour but DCs are quite happy to guzzle it

Q4 On what occasions would you typically drink a product from the Appletiser range?
Sunday lunch, social event/party when not drinking, trip to pub when driving...

Q5 What foods do you think the different Appletiser flavours would be good with?
not really thought about it in those terms but I guess you could try to match to foods - eg apple with roast prok sunday dinner...

Q6 Did anyone else in your family, your children, or any of your friends try it? What did they think?
DCs and DH drank as much as they could - all liked it

Q7 How does the Appletiser range compare to other similar drinks? Is there a brand you prefer? If so why?
Generally buy whatever is on offer - so often it is shloer as that is usually on 2 for 1 at my local supermarket

Q8 What do you think Appletiser the company do to improve the product, packaging or marketing?
Glass bottle are very heavy, caps can leak

Q9 If you were in charge of selling Appletiser how would you try to encourage more mums, or mums to be, to buy Appletiser?
more offers, pitch it as a good alternative to other soft drinks eg coke, fruit shoots - but would have to consider price

Q10 Lastly, do you think you would recommend the Appletiser range to your friends?

Yes - good drinks, just a bit pricey for every day

as an aside, where stocks fruitiser? I can only find appletiser in my local shops (tesco, sainsburys and waitrose). really want some more of the mango one!

sorry, I too have been so late in replying

Q1 If you haven't tried Appletiser before, or for a long time, what are the reasons?

We don't often drink fizzy drinks at home, and I try to avoid drinks that have added sugar / sweeteners in, so I don't often look at the fizzy fruit drink aisle.

Q2 What was the best thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which was your favourite flavour?

I liked the bottle and the fact it only contains fruit juice is very good. The raspberry and pomegranate was very nice, probably my favourite. The apple flavour was also lovely. The mango and mandarin flavour was a bit overpowering for me personally, but was ds1's favourite. Unfortunately the pear flavour got broken so we didn't try that one. I'll probably buy it to try at some point. I really enjoyed having a fizzy drink with no additives and no alcohol.

Q3 What was the worst thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which flavour(s) weren?t you so keen on?

The mango and mandarin flavour was a bit overpowering for me personally, but was ds1's favourite. I thought it was a bit too sweet.

Q4 On what occasions would you typically drink a product from the Appletiser range?

Going to a friends' party, special picnic, birthdays, Christmas.

Q5 What foods do you think the different Appletiser flavours would be good with?

I am not sure. We often have a drink like this with breakfast on Christmas day, because the fruit flavours go well with pastries and fruit.

Q6 Did anyone else in your family, your children, or any of your friends try it? What did they think?

My partner and 2 sons tried it and enjoyed all of the flavours.

Q7 How does the Appletiser range compare to other similar drinks? Is there a brand you prefer? If so why?

We have had Schloer in the past and I think I prefer Appletiser. The Schloer range is sweeter.

We like the Bottle Green range very much, for instance the elderfower presse, but they contain added sugar, so I would rather buy Appletiser in future.

Q8 What do you think Appletiser the company do to improve the product, packaging or marketing?

I think making it look slightly more upmarket along the lines of the Bottle Green packaging would make it more appealing. Slightly arty or exclusive looking bottles would be an improvement. I think the mango flavour should be freshened up a bit as it was kind of cloying. Maybe mix it with a citrus flavour. I think in general some more challenging complex flavours would be good - with more kick - more appealing to adults - more tart. Have these alongside the currently available ones.

Q9 If you were in charge of selling Appletiser how would you try to encourage more mums, or mums to be, to buy Appletiser?

Advertise as a more healthy alternative to usual children's fizzy drinks. Stress no added anything - just 100% fruit juices. So many products claim to be healthy but few are. (having said that, i would not drink appletiser other than on special occasions, or encourage my children to do so, as fizzy drinks are bad for teeth whether they contain added sugar or not...)

Q10 Lastly, do you think you would recommend the Appletiser range to your friends?

Yes, if the subject came up.

Thanks for letting us try them, we enjoyed it!

Q1 If you haven't tried Appletiser before, or for a long time, what are the reasons?
Just hadn't thought about buying it for home, we don't have fizzy drinks very often and when we do it would be because they were on offer which Appletiser never is!

Q2 What was the best thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which was your favourite flavour?

Bottles looked nice. Hadn't realised about the naturalness of them so that is great. Pear was the favourite.

Q3 What was the worst thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which flavour(s) weren?t you so keen on?

Don't like the glass bottle too much potential for breaking. Too expensive in the supermarket for the amount you get, we would need 2 bottles for us all each time! I usually love apple juice and would have appletised if I was in the pub but I thought the one we had was horrid and tasted sort of chemically or something equally yuk! (Everyone else like it though)

Q4 On what occasions would you typically drink a product from the Appletiser range?

If I was out for a drink as I rarely drink alcohol.

Q5 What foods do you think the different Appletiser flavours would be good with?

Anything really tbh.

Q6 Did anyone else in your family, your children, or any of your friends try it? What did they think?

Yes everyone tried them and they were all loved and fought over!

Q7 How does the Appletiser range compare to other similar drinks? Is there a brand you prefer? If so why?

Usually buy Schloer if I am buying this type of drink but only because it is on offer!

Q8 What do you think Appletiser the company do to improve the product, packaging or marketing?

I think that although the bottles are attractive they are not very practical and they are too expensive for the amount. Also any advertising would be more than I can remember seeing!

Q9 If you were in charge of selling Appletiser how would you try to encourage more mums, or mums to be, to buy Appletiser?

More promotions in supermarkets. Vouchers in those Bounty type packs mums-to-be get. Discount offers for Mumsnetters perhaps!

Q10 Lastly, do you think you would recommend the Appletiser range to your friends?

Yes definitely.

Q1 If you haven't tried Appletiser before, or for a long time, what are the reasons?

We rarely have fizzy drinks at home, I only order them when we are out. Very few restaurants and bars stock them. I have seen it only in one restaurant and in the Selfridges food court.

Q2 What was the best thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which was your favourite flavour?

I love the taste, the bottle and the fact that it is a natural drink. My favourite flavour is the original flavour - I find it refreshing without being too sweet.

Q3 What was the worst thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which flavour(s) weren?t you so keen on?

It is more expensive than other soft drinks, however I would pay a little more for an excellent product. I did not enjoy the Mango Mandarin & Apple - there were too many competing flavours in one bottle.

Q4 On what occasions would you typically drink a product from the Appletiser range?

If it is available in bars & restaurants, I would order an Appletiser instead of my usual coca-cola - I am pregnant so am not drinking alcohol.

Q5 What foods do you think the different Appletiser flavours would be good with?

Appletiser would go well with any cuisine - British pub food, a curry, Chinese, or just on its own.

Q6 Did anyone else in your family, your children, or any of your friends try it? What did they think?

My husband and a friend tried it. They loved it.

Q7 How does the Appletiser range compare to other similar drinks? Is there a brand you prefer? If so why?

I like the fizziness added to a juice - its very unique and a bit more grown up than just a plain orange juice for example. I do not have brand loyalty to a particular brand of juice - they seem rather homogenous.

Q8 What do you think Appletiser the company do to improve the product, packaging or marketing?

The product and packaging is great. The main area to focus on is marketing and getting the product out to more bars and restaurants. Its a great grown up alternative to alcohol and much more interesting than coca-cola or plain juice.

Q9 If you were in charge of selling Appletiser how would you try to encourage more mums, or mums to be, to buy Appletiser?

By focusing on the health aspect - Appletiser has no added sugar or preservatives. Mums and their families can have the pleasure of enjoying a fizzy juice without worrying about the added sugar or preservatives.

Q10 Lastly, do you think you would recommend the Appletiser range to your friends?

Of course.

Q1 If you haven't tried Appletiser before, or for a long time, what are the reasons?

I haven't really seen it in the shops!

Q2 What was the best thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which was your favourite flavour?

The taste - I particularly liked the pomegranite and raspberry.

Q3 What was the worst thing about the Appletiser range (including the taste, the bottle, ingredients, cost etc)? Which flavour(s) weren?t you so keen on?

The cost -- £2 something for a 750ml bottle is VERY expensive... almost pub prices really for something you're getting in the supermarket.

Q4 On what occasions would you typically drink a product from the Appletiser range?

Given the cost, probably when out and about at the pub.

Q5 What foods do you think the different Appletiser flavours would be good with?

Cheese..... but I would say that, I'm vegetarian. Probably not with sweet foods as would be overly sweet.

Q6 Did anyone else in your family, your children, or any of your friends try it? What did they think?

My husband enjoyed them, but was equally flabergasted about the cost. He thought that perhaps less money should be spent on the packaging in order to bring the cost down.

Q7 How does the Appletiser range compare to other similar drinks? Is there a brand you prefer? If so why?

On a par with other fizzy fruit drinks, e.g. Schloer.

Q8 What do you think Appletiser the company do to improve the product, packaging or marketing?

Probably needs more targeted marketing to make people more aware of it; less expensive packaging might help make it a more appealing price.

Q9 If you were in charge of selling Appletiser how would you try to encourage more mums, or mums to be, to buy Appletiser?

Emphasize the lack of added sugar and preservatives, given lots or pregnant women are very concerned about what they're pumping into their body (and their babies!)

Q10 Lastly, do you think you would recommend the Appletiser range to your friends?

Yes, but only if they were priced more competitively.

Has winner been announced yet? Just so I can stop checking my mail every 10 minute{grin]

drum roll....and the winner is isthatporridgeinyourhair - congratulations!

Many many thanks to all who added feedback

Congrats isthatporridgeinyourhair!

Hello. Many thanks to all those who contributed to the product feedback. It is all really apreciated. We will use it to fix problems, develop future new product development and launch new marketing campaigns. I hope tasting The Appletiser Family has been a pleasurable experience and you'll continue to enjoy the gently sparkling, 100% fruit juice products in future months to come. Have a lovely summer, Appletiser x

Following your feedabck we have already made changes to the Fruitiser bottles that some of you suggested. The new bottles will make Fruitiser look more part of the Appletiser Family, and better communicate the flavours.

Do any of you fancy yourself as a bit foodie? Well, if you do we are looking for the UK?s most stylish food. We want all you budding home chefs to send in a beautiful picture of something you have lovingly created.
The prize is dinner for 2 in London, a night in a fancy hotel and £500 to spend. Your winning dish will also be styled and shot professionally and then used by Appletiser for future promotions.
All you have to do is send your entry into www.facebook.com/appletiser and try your luck! :)