Genuine answer:
It would depend very much on what the actual question is i.e.
Do you want the UK to remain a member of the EU is about the plainest question you could ask. Answer YES or NO
However, the question the Government decides to ask could be 'Do you want the UK to continue to enjoy the benefits of EU membership?' which implies that the Govt themselves see membership as positive and this stance could prejudice the result as some people will automatically follow the Govt's recommendations.
Then you have to ask - will the Govt allow their MPs to campaign freely for or against depending on their own views, instead of towing the party line?
Then there's the issue of funding for the propoganda. I would expect the EU to spend billions funding propoganda for a pro EU vote (after all we are their Golden Goose as a net contributor). That's hardly a fair contest.
But, as Carswell has stated, the Tory position is the same as all the other major parties. The Tories want to stay in the EU and, as Carswell said, will 'do minimum' with regard to EU reform to persuade the voters to vote to stay in. Therefore they will lie and cheat to deny the UK electorate a fair and reasoned referendum. The average person knows nothing about the EU and the way that the EU experiment permeates every aspect of their lives. If they did they would be truly shocked. So parties. like UKIP, that try to reveal the truth are ridciuled and mocked - because the truth about the very real damage that the EU is causing to Britain has to be kept from the electorate because, as members of the EU, the Uk is powerless.
Net immigration of 243,000 in ONE year? That's a city larger than Southampton.
Can we build a new Southampton every year?
Because until we leave the EU and regain control of our borders we will have to build a new Southampton every year to accommodate those fellow EU members that can legally decide to move here.
It's simply unsustainable!