"Girl math". Superdrug, tut tut tut

[GirlMathBS]

Why does it feel like the world is regressing?

My male friend used it the other day. I told him off.

Love this.

The Girl Math thing pisses me off anyway but that advert is next level.

Skip meals to buy make up. FFS.

Off you fuck, Superdrug.

If you think little girls aren't reading this shit and coming out with the message 'buy lunch and feel guilty or an elf concealer and be guilt free' you're naive or work for Superdrug.

I don't GAF where the trend started, it needs to disappear.

Does it not depress you that we’ve gone backwards?

That’s not why the ad is sexist.

Jesus, why would you think wine is a breakfast food?

The ad picking breakfast as the sacrifice to make in favour of makeup is what is clearly sexist.

Jesus, why would you think wine is a breakfast food?

Wut? You're the one who mentioned wine.

The coffee shop is the sacrifice, not the breakfast. They can still have breakfast.

Same. And she's ace at mathS as well as budgeting. It's quite odd that some people think others have no sense of humour if they don't find THIS sort of cap funny.

Wtaf?
My "girl math" was A levels in pure and applied maths, then subsidiary maths as part of my engineering degree in Materials Science and Metallurgy
So fuck off Superdrug

The girl math is kinda fun. What's offensive is a Big Corp getting their greedy hands on it for free and using it for their own purposes, distorting and removing any kind of fun from it.

I don’t see any guilting in the ad. The only guilting I’ve seen is on this thread with posters trying to control young women’ online culture and how they talk about their own behaviour 🤷‍♀️

Yeah, I failed to attach the screenshot.
Let me do that & you can tell me again there's no guilting in the ad.

The 'options below' referred to on the screenshot are swapping foods or an exercise class.
Very different than 'Gucci bag ££ per use I'll get promoted' maths, or buy 6 shit concealers or one brilliant really expensive one' maths - which I have no issues with, spend your money where you like.

It's not about you. It's about Superdrug using their massive audience to be dicks.

*Edit for punctuation

Could you explain in what way “girl math” is “kinda fun”, please?

I’m with you, OP.

Do you really think someone is going to read that and go “well I don’t want a new concealer so now I’m going to feel guilty about my coffee”? To be honest I think “instead of spending money on that other luxury, spend it on this instead” is one of the more responsible ways to market makeup.

I know it’s not about me - I’m not their target audience by any means but I find the theme of this thread that “this ad is bad and young women are wrong for creating the joke that it uses” extremely problematic.

"Problematic" how? Can young women never be wrong, or an ad never be bad??

It's clearly not all young women who think that "girl math" is a brilliant, fun, liberating idea, as demonstrated on this thread.

As I said upthread, no, it’s not wrong to make a joke about your behaviour and it’s not wrong for young women to behave like it - this kind of thing is what being young is all about and older people disapproving of it need to get a grip. This thread shows there is such a disconnect between MNers/the older generation and the actual issues facing young women - it’s no wonder so many young women are turned off from feminism if the message that’s coming out of it is just more criticism of them and their culture by older generations.

Ah yes, it's older women's fault that young women aren't feminists. Of course.

I don't think the majority of young women behave in the way that the "girl math" meme describes. Because it's a regressive sexist stereotype.

You don’t see how dismissing people who are saying “I do this” as a regressive stereotype might make those people think that your movement is not for them?

Fucking awful.
Girls - starve yourself and buy more makeup becuse you are stupid so need to look pretty

I'd expect it to make them think about why it's a regressive stereotype! But perhaps young women are not able to be challenged or to be told that they could benefit from thinking about their assumptions. Perhaps it's not appropriate for anyone to do anything other than affirm and say "yay, girl maths!".

It's not telling girls to skip breakfast FFS, it's clearly saying the concealer costs the same as breakfast out, the takeaway coffee and croissant clearly displayed on the ad. So skip having a breakfast out, and you can get this concealer .

It's a crap ad, but let's not blow it out of proportion here.

No, I can't. Like explaining why you would think a flower looks pretty. Or is that offensive too.

I get why the idea behind this may be fun - it's the label that sits badly with some of us. We're still in a world where in mixed schools girls will be under-represented in maths and the numerate subjects, and it's even more out of kilter in the workplace (where such jobs tend to be some of the better paid).

Maybe we're beyond the days of there being only one or two girls in the double maths set, just the ones who could beat all the boys (yeah, I was one of those)... but we've not got beyond the sexist stereotypes, peer pressure etc.

No, I think sending a mass marketing email to people who aren't you, who are younger than you, who are less inclined to read the very detail of an advert based around a tiktok fad which you appear very invested in, who are more impressionable than you that food or a concealer is a guilt to guilt-free swap is 'extremely problematic'.

Benefit of the doubt, we're talking at cross purposes & arguing different points here.