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Feminism: chat

"Girl math". Superdrug, tut tut tut

195 replies

GirlMathBS · 26/06/2024 11:32

Why does it feel like the world is regressing?

"Girl math". Superdrug, tut tut tut
OP posts:
bettytaghetti · 26/06/2024 13:03

Opentooffers · 26/06/2024 11:47

Hmm.. a product that will 'lat' way longer? Not even checked for typo's. Very amateur.

It was probably written by someone who had skipped breakfast so that they could buy make up and so brain was affected by low blood sugar! 😂

Icantbelieveitsnotnutter · 26/06/2024 13:07

Oh she had to be a blonde wearing pink, didn't she? As we blondes are all ditsy, easy bimbos, aren't we? Jesus!🫤

Sparklfairy · 26/06/2024 13:09

stressedespresso · 26/06/2024 12:44

I don’t mind the term ‘girl math’ and have indeed seen it on social media but encouraging women to skip breakfast in order to buy makeup is absolutely disgusting and crosses the line. Completely out of order

Skipping a breakfast 'out' - not skipping breakfast. You know, in the same vein that if they stopped having all those starbucks lattes, they'd be able to scrape together a deposit for a house Wink

I don't really see the issue with this, but I suspect that the person who wrote it didn't really 'get' girl math anyway. True girl math is spend £500 on a pair of shoes, wear them 100 times, ergo they only cost you a fiver.

Boy math is wanting 0 kids, but also carrying 0 condoms Smile

LunaandLily · 26/06/2024 13:10

MuscariFan · 26/06/2024 12:45

Oh dear ... 😂

Come on! Having a typo in a comment about checking for typos is a little bit funny!

Saucery · 26/06/2024 13:11

It’s a shit advert, but it’s not saying to skip breakfast, it’s saying don’t buy breakfast ‘out’ and you’ll save some money you can then spend on gloop your face doesn’t need.

MrsDanversGlidesAgain · 26/06/2024 13:12

Uppity? really?

DojaPhat · 26/06/2024 13:14

I'm the same as the above poster - used in the right context it can actually be quite amusing in a wry way. Sort of 'girl math is spending {small fortune} on X, because who needs electricity next month anyway.'

All that said, the copy is absolutely terrible, either an amateur or someone completely removed from the audience. But they do this sort of thing a lot, not too long ago a blusher was ostensibly 'on fleek.'

NeverEndingWait · 26/06/2024 13:17

I agree the girl math tongue in cheek jokes are not so bad. I am more concerned about the ad saying buying make up is a “guilt free” purchase compared to buying breakfast instead. The message is clear- looking good is so important you should feel guilty if you don’t skip meals to afford makeup.

Or, alternatively, 'eat one breakfast at home and then you can afford it'.

It's playing on the way a lot of financials are contextualised to young people on SM these days - don't buy a coffee in Starbucks every day when you can have coffee at home/in the office, save the £4 and that's almost £1.5K a year. Hell, even on MN people say the same thing to people trying to save, because it makes good financial sense.

It's not saying 'skip meals', but 'you think nothing about dropping £7 on a croissant and a Frappuccino so £7 isn't a bad investment for something that will last a long time, so have toast at home instead'...but that isn't as catchy. The 'guilty pleasure' they're giving up isn't breakfast, it's breakfast 'out'.

I agree the ad is shit, but it's a stretch to say they're encouraging girls not to eat. It also isn't really 'girl math'...

ErrolTheDragon · 26/06/2024 13:22

Come on! Having a typo in a comment about checking for typos is a little bit funny!

Muphry's Law never fails to amuse.Grin

oakleaffy · 26/06/2024 13:23

Mirabai · 26/06/2024 12:23

Why not go the whole hog and get Dylan Mulvaney to front the campaign.

He's a man, so probably naturally very good at maths, as he's XY.

Girls can't do maths at all, by dint of being born XX.

''Math'' seems to be an American term.

SonicTheHodgeheg · 26/06/2024 13:28

It talks about eating breakfast out. If you ate breakfast at home (or at work if they provide it) rather than at a place like Starbucks, you could save the £7 pretty quickly.

Girl Math is a social trend that many of their customers would know but usually it’s about justifying much more expensive purchase like a handbag in the 100s by dividing it by the number of wears and it being a tiny number so if I buy a £260 handbag for work and use it 5 days a week then that’s £5 a week which is less than £1 a day which is basically free because I’ll get a pay rise of more than £260 next year because I look professional for work.

MuscariFan · 26/06/2024 13:29

LunaandLily · 26/06/2024 13:10

Come on! Having a typo in a comment about checking for typos is a little bit funny!

It would be yes, were it a typo. However, as typo's is short for typographical errors, the apostrophe is perfectly sound.

SonicTheHodgeheg · 26/06/2024 13:30

I’m surprised to have not seen girl dinner ads as that’s an equally popular trend.

Chickatease · 26/06/2024 13:31

Just FYI the 'girl math' meme isn't about being bad at maths. It's a joke about things like buying more online to get free shipping rather than spending the £3 on delivery, how spending is justified etc. it's not about girls being shit at actual maths

oakleaffy · 26/06/2024 13:38

MuscariFan · 26/06/2024 13:29

It would be yes, were it a typo. However, as typo's is short for typographical errors, the apostrophe is perfectly sound.

Edited

Typos is correct.

Don't think I've ever seen ''typo's'' written anywhere.

wrens23498 · 26/06/2024 13:42

Mom math will be too long for anyone to write down (no time for that), too complicated for Dad to follow, and result in burn out at the end of the day (everything would be done to as-near-as-possible perfection though)

CatamaranViper · 26/06/2024 13:43

'Girl math' could be if a website sells clothes with free shipping for spending over £100 and also does free returns. You're going to an event and need a dress so you buy 2-3 options from the website and get the free delivery and post back the ones you don't like. You've basically had the shipping free. Or buy outfits for future events all at the same time to get the shipping free instead of buying from the same website 6 months apart.

At least that's the example I've seen lots of.

fedupandstuck · 26/06/2024 13:45

Chickatease · 26/06/2024 13:31

Just FYI the 'girl math' meme isn't about being bad at maths. It's a joke about things like buying more online to get free shipping rather than spending the £3 on delivery, how spending is justified etc. it's not about girls being shit at actual maths

Really? That isn't the usage that I've seen of this particular meme. And if it was just that, then why the name? Clearly there's a distinction being made between men and women, with the illogical behaviour being ascribed to "girls". That's straightforward sexism, right there.

ErrolTheDragon · 26/06/2024 13:46

Chickatease · 26/06/2024 13:31

Just FYI the 'girl math' meme isn't about being bad at maths. It's a joke about things like buying more online to get free shipping rather than spending the £3 on delivery, how spending is justified etc. it's not about girls being shit at actual maths

Bad at economics/budget management then? Yeah, that's a lot better.

JurassicClark · 26/06/2024 13:46

GirlMathBS · 26/06/2024 11:32

Why does it feel like the world is regressing?

Away to fuck with that patronising nonsense.

That insufficiently proofread patronising nonsense.

oakleaffy · 26/06/2024 13:46

Chickatease · 26/06/2024 13:31

Just FYI the 'girl math' meme isn't about being bad at maths. It's a joke about things like buying more online to get free shipping rather than spending the £3 on delivery, how spending is justified etc. it's not about girls being shit at actual maths

The entire advert looks gormless. Who makes up ads like these?

behindthemall · 26/06/2024 13:46

I don’t hate the “girl math” thing necessarily, as a woman with a degree in maths and a job in finance it turns out I justify things with ‘girl math’ every day… and given I’m a (capable and intelligent) ‘girl’, that tracks.

I do have an issue with don’t buy breakfast, buy make up as a message though. But Superdrug sells make up and not breakfast, so I guess that’s capitalism.

Rainydayinlondon · 26/06/2024 13:47

LunaandLily · 26/06/2024 12:12

Typos. No apostrophe.

I think the apostrophe was ironic and deliberate…

oakleaffy · 26/06/2024 13:48

Rainydayinlondon · 26/06/2024 13:47

I think the apostrophe was ironic and deliberate…

That's reaching!

GinBlossom94 · 26/06/2024 13:50

It's says not buy breakfast out - it doesn't say don't eat breakfast at all ffs

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