All day I've seen nothing but comments and tweets about he Johnson is in trouble and he's losing it.
They are wrong. He's far from done.
Take a step through the Looking Glass and the world looks different.
Those tweeting and reporting all care about events and are following closely. They are unrepresentative of the population as a whole who don't give two shiny shits.
And so we have the Trump dynamic.
The Liberal elite of broadcasters and journalists who are only seeing through the lens of their own judgement, not from the repackaged marketing.
Instead they are unwittingly publishing the images and slogans in the format Johnson wants and enter the minds of the public as planned.
The media are out of step with perceptions. And that's worrying. They don't see what's coming.
Johnson will have an election at some point. With the Tory party cleansed of moderates it is the Brexit Party one way or another, whether it be by takeover or coalition. And its riding high in the polling.
Even though even his brother has abandoned him, the future looks positive for Johnson as his opponents have a complete lack of self awareness and no understanding of the opposition they are taking on; they are campaigning in a way that plays into the hands of Johnson.
Despite his lack of majority and apparently absence of plan or speech notes, the biggest mistake you can make now is to write off Johnson.
You do so at your own peril.
Pay close attention to how authoritarians work and what's already happened in the US. We are on course to repeat it.