Believe in Brexit. Brexit will be great. If only you believe.
So this is why the pound has tanked.
This is why the Treasury has opened the piggie bank for prep. This has sparked something of a backlash amongst moderates and remain MPs.
This will go towards managing that Channel Tunnel Congestion in Kent we weren't going to have.
And to stockpiling drugs which again was just hysteria.
This is why Gove, an MP who actually does have an eye for detail, has been drafted into the Cabinet Office.
This is why after his stint at DEFRA he is planning to buy tonnes of meat at a fixed price to keep farms in business.
Johnson has been to NI. But it wasn't a publicity stunt apparently. This is a man who posed for a photo when he resigned from the Foreign Office.
He was met with protests.
He also has a phonecall with the Leo Varadkar which was 'warm', before its been said by the DUP that Dublin must be a willing partner in a Brexit Deal.
Johnson is also still sticking to the line that technology can solve the border issue. Technology which will not be available until 2030 at the earliest by the government's own admission.
Johnson has refused to meet any European leaders until they drop the backstop (I note there are no EU meetings planned until mid October just a couple of weeks before the 31st anyway, so this kind of suits him and makes him look tough when really its been timetabled that way for a while. The EU themselves say that the 'next possible contact' with Johnson isn't until the G7 at the end of August anyway too).
However his 'Brexit Sherpa' David Frost - Olly Robbins successor HAS been meeting with EU officials still...
Dr Phillip Lee has confirmed today that he is actively considering his future as a Tory and defecting to the LDs. The rumour has been going for a while, and he is in the process of being deselected by his local party. To openly say it, is quite something though.
We also have the Brecon By Election today, which if the LD win as expected, would reduce the government's majority to just 1.
It is possible that Johnson will be leading a minority government very soon, if the cards fall the right way.
The speculation is rife that Johnson actively wants to force a GE. This hasn't been helped by Dominic Cummings has ordered the preparation of a Budget in the week starting Oct 7. Which would need to be voted for through parliament.
Votes on budget and other important issues are where not having a majority become crucial.
If a budget vote got stuck and provoked a GE it would perhaps land whilst Brexit Party Supporters had returned to the Tory party but perhaps before all the shit has start to hit the fan and people get really fed up.
And even if we do have no deal, when we DO have a deal, we will have to put a bill through parliament to implement it. Whilst everyone has focused on the backstop, no one has thought about this... which is pretty important.
It is remarkable that a No Deal Supporting Government are now seemingly planning for Project Fear.
And we were the crazy ones?