John Lewis Christmas Ad is here

[fishingtime]

And it’s lovely - I think anyway.

https://www.johnlewis.com/content/christmas-advert

The toy was cute, but then it seemed to me she couldn't find them a gift in John Lewis either so they really got nothing to take home?

I'm with PP. Terrible advert, spoiled kids and no ineffective parents. The song is ironic too

AAhh - but too early 🙄

Yes, the agency who does those is much better- the Joe Wilkinson/ Kiera Knightley one last year was my favourite ad of the year.

Spot on!

I've just realised that Joe (as Uncle Phil) was in the Waitrose advert the previous year- the whodunnit with the missing dessert. I'm hoping it is a 'running series' type thing. It makes for a much more 'Christmassy' feel.

I'm actually genuinely impressed with this year's John Lewis Christmas advert.

It's managed to make the ones for the previous few years seem much better in comparison. Quite a feat.

I think it's a 'breaking the fourth wall' thing - referring openly to the fact it's an ad and not reality.

Waiting for the version of Jackson Lambs grandkids, getting a bottle of whisky and 20 B&H each.

😂😂😂
can you imagine him as a reluctant Father Christmas

Who is the target audience for the JL advert. As a parent I’d be mortified. As a grandparent I’d be out of there, or rather, they would be. I can’t think of anything less likely to make me want to spend £ than bratty kids and their useless parents.

These are my thoughts. I don’t get it.

KST looks so glamourous.

Grandma should have bought the kids some manners, do they sell them in John Lewis?

It's like something from a piss taking clip you'd see on Twitter.

Awful rude, greedy kids, useless parent, forced rictus grins from Granny.

Sack the marketing team! Bring back the dragon or the bear.

insider here.
*JL was in a mess in various ways, hence why they needed to move agency. Surprisingly, the iconic tear jerkers we all knew and love didn't convert into sales for JL, it just made everyone excited for christmas and they shopped elsewhere! Since moving, JL's probability is on the up and they're out of the red.

*they want to be more 'modern' that means reflecting real audience challenges; this year it was people want to give but don't know where to start, so resort to cash and vouchers, this is esp., true of grandparents, thus giving a credible role of JL's expertise and range to assist. Last year it was the role of gift giving to connect, told through father/son dynamics.

I can see where you're all coming from but some handy context.

I like it, but that's because KST looks and sounds just like my friend (except my friend is posher!😂).

Surprisingly, the iconic tear jerkers we all knew and love didn't convert into sales for JL, it just made everyone excited for christmas and they shopped elsewhere!

This strikes me as a branding problem rather than a content problem. Surely everyone could just as easily shop elsewhere for their father's favourite dance floor anthems or their christmas cave decorations?

That’s all well and good but granny didn’t buy gifts as such. It looks like she hit the haberdashery department (long mourned by me!) rather than the gift aisle. She gave an experience.

Any reletives of Jackson Lamb would be feral !

i thought the same
Gloria should have said 'right kids with that attitude you get nothing'
pickles was the star

Ask me, those kids should've got coal for Christmas.

And maybe a couple of spines for their parents.

I think Roddy Ho and Shirley would have added more to the ad than Jackson Lamb, tbh.

KST is beautiful & she played the role brilliantly. The scenes were spectacular although sadly this advert sent out the wrong messages & not what Christmas should be about for children or adults.

the tesco one has just made me cry
so gorgeous.

Roddy Ho would have told the grandkids to do one!
Anyone confused a bit by the Tesco one? I have the impression they are estranged friends or relatives.
The surly man is funny , but it hasn’t gone down well in some quarters ( maybe because it’s meant to be farmer?)
Although a big chain taking the mickey out of farmers is close to the truth I suppose going by their margins.