John Lewis Christmas Ad is here

[fishingtime]

And it’s lovely - I think anyway.

https://www.johnlewis.com/content/christmas-advert

Or even better, replay a mixture of the good ones with cute animals/kids that make you cry and at the end say the money they've saved not making a new advert is going to charity.

Win win.

Then have a voting system so we can all vote our favourite to be shown on Christmas Eve 🎄

Goodness that is trite and bad. Annoying, ungrateful kids and a fantastic looking woman told ‘come on grandma’.

I think JL / Waitrose did that during the pandemic

I quite like it but those kids are being little shits 😅

It reminded me of that horrible insurance one they did where a horrible little boy trashed the house and all his sisters belongings and work in some 'creative outburst' which was banned for being 'misleading' when it turned our they do not actually pay out for deliberate damage. https://www.theguardian.com/business/video/2021/oct/28/john-lewis-let-life-happen-ad-pulled-for-being-potentially-misleading-video

Ah, I think you've got it! That's why she has created an experience together rather than just giving them some toys

The dog was the only good thing in that tripe .

Would have been better to show a montage of heartwarming scenes of happy kids receiving grandma gifts over the years, then the dilemma solved by JL being the (now adult) kids finding something for grandma. Or am I projecting...?😂

It's awful !

Years gone by the journey was my all time favourite, the bear and the hare, man on the moon were all brilliant.

This is poor.

are they even allowed on Oxford Street now ??

Horrible!!!! Poor Grandma should have spent her money on a holiday in the sun instead!

Absolute brats

Dreadful parenting from both generations.

Those kids should have been bought some wellies and chucked outside in the rain and only allowed back in when they could behave, just like we were. Jumping on the sofas? Really? “They just need something to do.” FO. I take it they had a long car journey, stuffed full of sugar and then unleashed. Would you do that to a dog? No. You’d walk the dog, give it wholesome nutritious food and then tell it to shut up or lock it in the kitchen when it was whining.

And that’s how you treat children at Christmas.

Nothing particularly heartwarming about that - pair of brats!

awful. rude, badly behaved children and the moral of the story being a child's affection can be bought.

please tell me exactly what you think is lovely about it.

Just watched it and I think it’s awful.

The parents would know there was nothing for the children to do in the house, and should have brought toys with them.

The children come across as ungrateful brats.

A grandmother would know what sort of toys children of different ages like. Pull-along toys like that dog are for toddlers. And dancing in the decorated, sparkly room would keep them occupied for twenty minutes max. It’s just silly. Very disappointing.

It's the 3rd November, yes, I fully understand that people need to plan and budget for the (endless) festive season but this ridiculous "premiering" of what are after all just bloody ads designed to encourage spending makes me cringe. Why does Christmas have to build up and then drag on for nearly 8 weeks these days, yes, you can all pile on and call me mean, a Grinch and a Scrooge but I am one of the many who finds it very emotionally challeging due to multiple bereavements and have to go out of my way to avoid all the what will now be daily reminders that it is coming.

Instead of wasting all that money on making that silly advert just showcase what gifts they have in store , offers etc and give the staff a bigger Christmas bonus .

A grandma who looked and dressed like that would have the gumption to know that time has moved on and children unless they are 2 don't want pull along toys - how ridiculous - and who would buy all that trashy fabric and drape it round the room - insane
Horrible kids, unbelievably out of touch grandma, DD who seems to have totally not inherited an iota of fashion knowledge from her DM despite DCs being expensively togged up, - buy a load of crap to dump unenvironmentally after Xmas - great Xmas message - hmmmm...... there must be more faults - I could do so much better as could most people

It makes for uncomfortable viewing and the first 9/10 of it is really tedious. The point seems to be about disconnected families and one part of the family trying harder than another. It’s a very interesting issue. Shows the ‘issue’ from the grandparents’ pov with the kids and parents in a bad light. A ‘sweeter’ take on this would have been, eg grandma scouring the shops to look for toys whilst on the phone to daughter who says ‘mum they have everything. They just want a fun time with you, don’t stress’. Grandma then concocts a really fun day involving eg learning to do the latest craze dance, learning to play Mario kart and setting up the living into a disco. Kids arrive and it nearly all goes wrong (they’re squabbling and nearly miss it), somehow their attention is turned to the room and they all bond and have the best time with grandma.

I’m sure they must have considered this sort of telling of the story, but they wanted THIS version. Are they promoting a debate on the ‘ungrateful’ grandkids and kids? Wanting to align themselves with the maligned boomers (who after all have the spending power for JL…) Would love to have been a fly on the wall in the boardroom!

I love a JL Christmas advert. But this is awful.

The messaging is terrible. Bored, ungrateful children causing havoc. Granny throws money at the problem to buy their affection. The exact opposite of what Christmas is meant to be about.

Dreadful waste of KST.

How on earth did this concept and final edit get past the top execs at JL? Surely someone with a bit of common sense should have said something during the whole process.

Yes - it left me absolutely cold!

Makes you wonder who dreams up these things!
I even prefer the one with the sisters to this and that wasn’t great.

The message is 'Reward bratty behaviour and poor parenting with even more expensive tat'.

As for the rickshaw rubbish- no words.

And the accompanying son is terrible.

In fact, I'd be more inclined to believe that this isn't the JL Christmas ad, it's just a random ad designed to fuel publicity for the real advert which is yet to come.

What is clear from this is that a group of mumsnetters would have come up with a much better ad! So many good ideas.