John Lewis Christmas Ad is here

[fishingtime]

And it’s lovely - I think anyway.

https://www.johnlewis.com/content/christmas-advert

The song, "you can't always get what you want" is an elegy to longing, addiction and lost dreams. How Chrismassy is that? nice little earner for Jagger and Richards though!

Maybe JL should do a ‘focus group ‘ with mumsnetters ? They always come up with better storylines for ads and soaps and dramas than the original!

Yep, the Stones are cashing in and I bet Sam fender also gets a cut too. Although I like him so that’s ok!

Exactly. As if Kristen Scott Thomas would tolerate such horrible children!

Did she turn her office into that big play room? What a lot of rubbish.

The children remind me of Dudley Dursley in Harry Potter.

Some odd choices for a Christmas Ad.

To be honest the two kids in the advert could probably have come up with a better one !

I don’t really get it at all.

Never seen this before.....but wow.

Most importantly, she’s a Polanski collaborator.

That’s because we’re all marketing directors who had to give it up once the children came along as we couldn’t work weekends and evenings anymore as DPs “work hard too” and want their lie ins.

Thanks for this! It really made me laugh. Mumsnet at its best as they say!

I think she went mad in the haberdashery dept and turned the study she had wanted them kept out of into some kind of soft upholstered disco room. The advert is horrible and rewards bad behaviour and rudeness (parents and children). No Christmas spirit at all.

Actually I am heartily sick of these bloody Christmas ads with their virtue signalling or attempts to make us sob into the sprouts, it's bollocks. Whatever happened to just a good old jolly Christmas ad with Christmassy music which focused on the products rather than trying to teach us something or make us better people. Just fuck off. I miss the good old days - 12 days of Christmas with Hellman's mayonnaise! The Bisto family! I don't need to see an advert with some morose family drama around the Christmas tree to want to buy stuff. It isn't Christmassy, it's tedious.

There is no chance that those children immediately understood the nature of the experiential gift she was attempting to provide for them.

This!

John Lewis ads have become too self-aware. I feel like I'm being directed to summon up emotions as if on stage, rather than feeling those emotions directly.

Fascinating that almost everyone on X loathes it (a few tediously bringing up the mixed-race family) whereabouts almost everyone on the John Lewis Facebook page absolutely loves it, lots saying it made them cry.

telling of her ‘dashing off to good old Johnny Lulu’s”

is there anyone here who describes John Lewis thus?

morose! love it!

eta.
an antidote to morose, better after 2 Baileys, is/are the cat/kittens vs
Christmas Tree vids on youtube and doubtless elsewhere, unbeatable

I couldn’t agree more! I feel quite cheered up now after reading these comments and seeing that it’s not just me, it really is bad on every level!

I thought that, too! They didn't have the money they wanted, so they got a room full of tinsel instead.

I love Christmas and I am most willing to feel Christmassy and I cry at the opening of an envelope.

This left me stone cold.

Is it a message to tell all the old Grannies to up their game?
I just saw spoilt children and inept parenting and have no idea why John Lewis would think this would engender any warm feelings?

Also-please note JL-I literally have no idea what it is she actually bought-so not even a success with product placement.

It's a flop for me!

I’d rather a more traditional Nan making some mince pies with the grand children with they buy her a naice top out of JL ? Too boring I suppose. The Waitrose ones are better than the Jl ones sometimes this time of the year. I haven’t seen a ad yet though ! ( have to look out for it)

What a waste of Kristen Scott- Thomas. Just awful.

I just wonder what happened in the boardroom when the advertising company revealed the advert.