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Infant feeding

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Jordan/OK! Magazine SMA product placement images

374 replies

mamamea · 02/08/2007 22:27

Page 52 (large, deliberately and carefully displayed SMA label)
img20.imageshack.us/img20/4623/p1it4.jpg
Page 53 (opposite page - her giving baby bottle)
img179.imageshack.us/img179/5029/p2nf1.jpg
Page 54 (SMA ad)
img166.imageshack.us/img166/6416/p3zv6.jpg
Page 55 (bottle bottom right)
img166.imageshack.us/img166/9365/p4hv1.jpg

Text (page 61):

Are you breast-feeding, Katie?

No, it's brilliant I have 20 crates of teats and bottles -- I don't have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away. I don't care what people say - you don't have to breast-feed. They gave me a tablet that dries your milk up so my boobs haven't hurt or leaked or anything.

Peter: Junior didn't breast-feed and he's turned out fine.

So why did you decide not do breast-feed?

I don't want a baby drinking from me - the thought of it makes me feel really funny. I think only a certain person could handle my knockers.

OP posts:
CHOCOLATEPEANUT · 09/08/2007 21:33

No its not either way.Just seen another thread where a nasty comment was made to a FF mum in a rest room by a bf mum.

I think I was a bit niaive thinking that we all respected one another but I guess thats not the case eh?

I have lots of friends who ff or bf and its never an issue for us. I suppose I have been educated!!

VeniVidiVickiQV · 09/08/2007 21:35

Well, thats how I feel too.

harpsichordcarrier · 09/08/2007 21:38

yes I agree with QV, I think that perception is common.
ime when a negative comment is made about ff then the poster is given a very hard time indeed. as I was once when I first joined this site and made a comment I felt was pretty factual but (CLEARLY) didn't take into account sensitivities on here. I was given a very very hard time for it.
I think also comments are made about formula companies that are misinterpreted. In the real world there is enormous pressure to ff in fact mumsnet is one of the few places where there is actual support to bf which can only be a good thing. someimes I have to do a double take, because the World of Mumsnet is so different to RL, where everything is calculated to bugger up bf at every turn.
each to their own isn't really much of a proviso, e.g. let's say a poster says "god I think it is revolting to shove a rubber teat into a little baby's mouth and feed it processed crap like formula, still each to his own" not too palatable is it?
otoh, negative comments about bf are ten a penny.

we are rabid that was my favourite thread of all time .
I can link it if you would like to read what is said when the gloves are off that thread actually made me throw up it upset me so much.

3andnomore · 09/08/2007 21:45

VVVQV....lol,. you confused me with your Peter gets a heart....at first I thought this somment was aimed at Peter Andre...seing this thread is about JOrdan...penny did drop eventually though....

CP....tbh, I do think that no matter how you feed you a) will get comments that are negative and b) will certainly feel that most negative comments seem to be about the feeding method you choose/or have to do....
must admit, I did not read the whole thread, but the op wasn't actually against ff as such, but teh product placing advertising that goes wiht it, and the celebrety also making a rather stupid comment....it wasn't aimed at ff mums in general at all.

CHOCOLATEPEANUT · 09/08/2007 21:50

link me the thread
rabid?? what on earth??

VeniVidiVickiQV · 09/08/2007 21:51

Sorry 3and lol . Just so excited.

I agree - the thread was started due to product placement, and the crass comments Jordon made re b/feeding.

So, it started out as a thread commenting on a negative spin on b/feeding.....

VeniVidiVickiQV · 09/08/2007 21:53

this one cp

CHOCOLATEPEANUT · 09/08/2007 22:06

Long thread

I can see how we both get it now....madness eh?

I thonk someone made a comment about staying off bf/ff threads and thats prob a good idea for me!

lazyemma · 09/08/2007 22:18

good grief. What a very unpleasant thread that is.

VeniVidiVickiQV · 09/08/2007 22:32

It sure is.

I'd like to stay away, but, there are always new folk coming along and perpetuating myths and stereotypes - about ff and bf. I like to quash them early on

harpsichordcarrier · 09/08/2007 22:45

yeah me too QV
Chocolate Peanut sorry for being such a b1tch. I was feeling quite stressed out about your previous comments and I apologise.

CHOCOLATEPEANUT · 09/08/2007 22:51

no problem harp

we all get a bit stressed from time to time

divastrop · 10/08/2007 11:09

and i am sorry if i offended anybody,i honestly didnt mean to(except maybe jordan herself).i was trying to say what vvvQV said but i just wasnt putting it right,as i am not as articulate.

i didnt understand how anybody could argue about bf/ff untill i joined mn,i thought it was a clear cut case that everyone knows bf is best,but some women cant or dont want to do it so they ff,and i just thought it was nobody's business but the mothers.oh how my eyes have been opened!

Difers · 10/08/2007 14:28

I think the whole breastfeeders versus formula feeders factionalisation thing on Munsnet is very weird indeed.

I was shocked at the agressive nature of the tone of the thread I started asking why would someone choose to bottle feed their baby. I just asked a question and got called allsorts of unpleasant things which I'm not.

Breastfeeding mums becaome a bit evangelical simply because we get so much opposition, from family, health professionals, the media, work colleagues etc... and it is so difficult and then when we have cracked it we like to share our tips. I am a little sceptical about how many formula feeding mums are dismissive of that because they don't get the same discrimination, not by a long chalk.

macneil · 10/08/2007 15:03

It's a strange quirk of perception that leads both groups to feel oppressed and guilty. As a ff, I can say that I always assumed the guilt was one-way only. It even says on the formula that breast is best. How far does a breast feeder have to go to get reassurance that they're doing the right thing - if you google on benefits of formula feeding, you're not going to find many medical articles telling you you're giving your baby an advantage, or any articles of any kind. On the internet when I was trying to breastfeed, I found lots and lots of support, and on mumsnet - which I know is seen as an unusually good place for breastfeeding mums to find support - I also found lots of support, but this often seems to be given with a warning that implies formula is actively harmful. Formula feeders are told they're misconstruing these warnings, being paranoid, but I don't think that's always the case. As I say, when ALL mothers are desperately hoping to find something that tells them they're doing okay, it seems to me easier to find access to that if you're breastfeeding. But the perception quirk just shows that the default setting for new mothers is to feel criticised no matter what they do, which is sad.

Difers · 10/08/2007 15:08

It is very sad and indicates that as a society we don't value motherhood at all very much.

sammysam · 10/08/2007 15:16

the reason there is so much support out there for breastfeeders (internet etc) is that it is difficult and there are meny things that can go wrong and in real life you very rarely get that support that you need.

If there is so much support around then why does this country still have such a dismal and appaling breastfeeding rate?

I say we need to x100 the support that there is around.

sammysam · 10/08/2007 15:16

the reason there is so much support out there for breastfeeders (internet etc) is that it is difficult and there are meny things that can go wrong and in real life you very rarely get that support that you need.

If there is so much support around then why does this country still have such a dismal and appaling breastfeeding rate?

I say we need to x100 the support that there is around.

macneil · 10/08/2007 15:19

I've found that motherhood is much more competitive than I expected it to be. I have some friends who are always giving me tips that sound a lot like criticism of what I do - like the friend who, when I told her I was booked in for a c-s, told me she couldn't possibly have bonded with her baby if she hadn't had a natural birth. I don't really think she said it to make me feel bad, but to let me know that it was hard for her and it was worth it. She wanted the struggle of her baby's birth to count for something and to matter and for me to know she was doing the best she could. I think it's part of the same response to guilt, whether it's done aggressively or defensively. That friend has worked long hours since the baby was born and I've wondered if the fact that she talks so much to me about breastfeeding and natural births (things I couldn't do) are part of her addressing guilt she feels there. Now that I'm waaaay down the line in formula feeding, I just suddenly find myself bored with the guilt and quite perky about throwing it off. Our babies are both happy and gorgeous. You can't physically tell which one was formula fed or had the natural birth, or which one sees more of their mother. We're both really nice to our babies. We should just mess about more and eat more cake and stop giving unwanted tips and bristling when we get them. I think internet forums are just a particularly fertile ground for letting that kind of thinking get out of hand because in cyberspace no one can see you blush.

macneil · 10/08/2007 15:21

sammysam: I quite agree, I think I needed support and didn't get it. But Differs' point was about criticism not support - who would be actually opposed to breastfeeding women getting support?

macneil · 10/08/2007 15:25

(Sorry, where there is confusion with my previous post because I used support throughout, I think I should have used the words 'approval' and 'help' to differentiate.)

paperdoll · 10/08/2007 17:34

well put, macneil.

3andnomore · 10/08/2007 18:30

macneil, very well put.
I must admit, I suppose, that to many people I may well come across as evengelical about bf and that people, in rl as much as in cyberworld get teh impression I want to push somehting onto them, and want them to feel guilty....it's , imo, pretty impossible NOT to get what you say wrong, because you just don't know how the other person will actually hear what you say and in which way they are taking what you say....iykwim....!
I also must admit that, until the Birth of my 3. child I never eally understood all the guilt issue surrounding Birth or Breastfeeding...I had FF'ed my first ds from about 4 month old, and I never ever felt any guilt about it, I never really thought about it much, and as I was the only one at the time that had bf'ed at all, I suppose if anything I felt more "part" of the group of new mothers in my area, if that makes sense.
When I had my 3. child I had planned a Homebirth and that went kinda wrong and I ended up transferred into Hospital and wiht an Emergency C-section...and suddenly I became aware of the huge guilt you can feel for something you have basically no control over and as little sense as it makes, it's a real feeling and it can't just be brushed aside, it also made me very aware that suddenly I was much more snesitive about certain things and would possibly read much more into little comments made to me. Some friendly advice or just comments that weren't thought through ..like...oh I never would have a C-section....would really upset me and make me feel even more like a failure...stupid really, but well, when your feelings are raw, etc...it doesn't take much to get upset.

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