Jordan/OK! Magazine SMA product placement images

[mamamea]

Page 52 (large, deliberately and carefully displayed SMA label)
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Page 53 (opposite page - her giving baby bottle)
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Page 54 (SMA ad)
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Page 55 (bottle bottom right)
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Text (page 61):

Are you breast-feeding, Katie?

No, it's brilliant I have 20 crates of teats and bottles -- I don't have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away. I don't care what people say - you don't have to breast-feed. They gave me a tablet that dries your milk up so my boobs haven't hurt or leaked or anything.

Peter: Junior didn't breast-feed and he's turned out fine.

So why did you decide not do breast-feed?

I don't want a baby drinking from me - the thought of it makes me feel really funny. I think only a certain person could handle my knockers.

sorry its anyone and neither, my contact lenses are drying up lol.

I don't think the anti-Jordan comments were purely because of the article or her comments anyway. Lots of people have made comments about her general intelligence and life choices on other threads (name choosing for example, or the pros and cons of glamour modeling). I suspect any thread with a Jordan connection would get a fair number of negative comments. Quite a few of them were about what Jordan had to say about her poor daughter's hair colour, for example.

i thought this thread had died.

i didnt realise there are actually women who think jordan is 'ok'.

some people are just so bloody nice and level-headed and un bitchy on this site it drives me insane sometimes.

what OK magazine/sma have done is very,very wrong,and lots of intelligent,articulate women have done the right thing and complained in the correct manner.

but i just want to say....why defend jordan?what is the point in her anyway?burn the witch!!!

diva, I'm not defending Jordan or SMA. (if I'm who you're talking about). A couple of posts down the page, I explain what my point is, and I'm not going to bang on about it any more, because I fear I now risk literally boring people to death, which wouldn't be a good way to start the day.

Similarly, rainbow83 - of course it's annoying that SMA have sneakily got around the law against advertising infant formula with this neat little stunt. I totally get that, and say as much in an earlier post. My main point is that, regardless of the advertising issue, people on here would still be up in arms about what Jordan said, and that's where we part company - because I think she had every right to say it.

Anyway. The sun is shining again, and this morning I managed to get into a pair of pre-pregnancy trousers! Admittedly, it wasn't a pretty sight, and I wouldn't have been able to sit down, but still. Nothing can dent my mood now.

Morning lazyemma

I can see you're not defending SMA's disgusting law flouting. Of course Jordan had every right to make those comments - and we have every right to think she's an idiot (not because of her feeding choice for her baby, just for the general inanity and irony of her attitude to her breasts).

Your comments have made me analyse my reaction carefully. I think, the advertising issue aside, I'd have groaned at her comments and wondered about the effect celebrities have on how people perceive BF - is this one of the reasons for the UK's woefully low BF rates? I wouldn't have been half as angry as the SMA business has made me. I'd just have felt sad - in the way I was really chuffed to read Gwen Stefani in the Obs proclaim her love of BF.

Cheers for making me think about it all. A good thing, non?

My pre-pregnancy jeans are too big for me - a fact I put down entirely to BF as I am eating cake like it is going out of fashion. Despite being called a 'weirdo' at work for still feeding my 9 month old.

"My main point is that, regardless of the advertising issue, people on here would still be up in arms about what Jordan said, and that's where we part company - because I think she had every right to say it."

Yep, she had every right to say it. If she'd not been advertising the brand she was using in an advertorial fashion, I wouldn't have had a problem with it. I would have been sad that she felt her boobs were for Peter Andre, because a woman's body should be her own, but her decision to formula-feed? Up to her - as it is up to every woman - and they should be able to be free to make that informed decision based on facts and research, not blatant adverts like this one.

You can scoff and say you don't believe me, but that's the truth. I don't judge women for formula-feeding, I never have, I never will.

So, my main point is that it IS an advertising issue and I, for one, would not have posted about what she said had she not taken SMA dollar.

So I think we agree - I also think Jordan had the right to say what she did - but I don't understand why you're not giving more weight to the advertising issue, because that's the important bit.

"How would you feel if she made comments about "how great and 'up' and energised" cocaine made her feel?
How it helped to keep the weight off?"

What does this mean, then? What would one's response to this fictional opinion of Jordan have to do with one's response to her feeding a baby with formula as part of an advertorial?

i dont think she had any right to say that aboutout her breasts.there are many reasons why women dont bf,one of them being that the think breasts are 'sexual' and they feel ashamed of getting them out in public as thats generally how our society see them.the sort of comments that jordan made will only serve to perpetuate that sexist attitude.

i can understand the cocaine analogy to an extent.people in the public eye have to be careful with what they say.if a sleb is seen to be encouraging drug use they are slated by the media.why should it be any different if a sleb is encouraging ff by saying 'well,i dont see any harm in it,so why shouldnt i do it?'surely thats as bad (if not worse) than saying 'i use coke,yeah,i dont see any harm in it,why shouldnt i?'

divastrop - just to clarify, and make sure i'm not misinterpreting, did you just say that you'd rather a celeb "ok" the use of cocaine than the use of formula?

in a way,yes,as it is usually adults who choose to snort coke,babies cant choose how they are fed.and its not the ok-ing of the use of formula i have a problem with,its the 'breasts are for sex,not for feeding babies' attitude that fecks me off.

why should it be any different if a sleb is encouraging ff by saying 'well,i dont see any harm in it,so why shouldnt i do it?'surely thats as bad (if not worse) than saying 'i use coke,yeah,i dont see any harm in it,why shouldnt i?'

I SWORE I would never go on a thread where bf was being discussed but really Diva

[

what planet are you on???

Also 'burn the witch'??? What a horrible, nasty comment to make about somebody.

I know that Jordan/Katie courts the press and is therefore subject to some slagging off. But really does she deserve such hatred?? I personally think shes a bit ott but then I think about the fact she has a disabled son and think how hard that is for anyone.

Thats it I am sloping off now to nail myself to a cross...

actually it was lazyemma who said "burn the witch" chocolate peanut.
I think divastrop was just repeating her and being ironic.

well there is one difference.
cocaine use only affects her health, and not anyone else's.
unless she uses it when pregnant or breastfeeding
she certainly carried on drinking through her first pregnancy and got herself photgraphed falling out of clubs.
she is one classy bird.

oh and lazyemma (sorry, finally) the reason why I find it more than "annoying" that Jordan and SMA have broken the law in this instance is because I think the law in question is an important one, because it was put in place to protect women and babies and following very good research and study and discussion. that international law was hard won, its aim was to increase bf rates and therefore improve the health of women and babies. It does that imo and I am quite protective of it and it makes me angry that people flout it for a quick and easy buck because imo that affects the health of women and babies.
I appreciate that you don't care so much about that particular law. maybe you don't think that it matters, or that other issues outweigh the intended effect of the law. that is your opinion and you are entitled to it, bit please could you try to respect other people's rights to feel strongly about this particular issue?
thanks

Something that irks me particulary about the OK article is that Jordan is praising not just bog-standard formula, but the most expensive and un-green type of formula: ready-mixed, individually bottled, individually teated. This must be a really, really unaffordable way of feeding for many readers of the magazine, but undoubtedly some will do so anyway, because of the perceived glamour/ease factor. And bf is free, dammit.

harpsichord... your passion has taken my breath away!

actually,that was a very nasty thing for me to say,and i apologise if i offended anybody who practises witchcraft.i should have though of that before i posted.

Fucking hell, JV, that's below the belt.

Its also below the belt to say that women who formula feed are worse than drug abusers.

Not quite the argument put forth, and doesn't justify you being so personally offensive.

im sorry but im reading this thread and dont understand why its illegal can some explain to me please sorry if i sound a little thick

"people in the public eye have to be careful with what they say.if a sleb is seen to be encouraging drug use they are slated by the media.why should it be any different if a sleb is encouraging ff by saying 'well,i dont see any harm in it,so why shouldnt i do it?'surely thats as bad (if not worse) than saying 'i use coke,yeah,i dont see any harm in it,why shouldnt i?' "

Seems pretty clear to me.

It is also a pretty personal attack on anyone who formula feeds, she is not just referring to an anonymous band of people. She is referring to ME and others like me.

Hunker

I dont agree with personnal jibes but diva did comment that ff was worse than cocaine

and i for one found that DEEPLY personnaly offensive