Jordan/OK! Magazine SMA product placement images

[mamamea]

Page 52 (large, deliberately and carefully displayed SMA label)
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Page 53 (opposite page - her giving baby bottle)
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Page 54 (SMA ad)
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Page 55 (bottle bottom right)
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Text (page 61):

Are you breast-feeding, Katie?

No, it's brilliant I have 20 crates of teats and bottles -- I don't have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away. I don't care what people say - you don't have to breast-feed. They gave me a tablet that dries your milk up so my boobs haven't hurt or leaked or anything.

Peter: Junior didn't breast-feed and he's turned out fine.

So why did you decide not do breast-feed?

I don't want a baby drinking from me - the thought of it makes me feel really funny. I think only a certain person could handle my knockers.

interesting picture

and another one

Only two so far of people in the public eye breast feeding!

theclosetpagan, once again, I agree with you. I don't have any problem with what you've said, and I'm not sure what in my posts have given anyone the impression that I disagree.

Actually, I think lazyemma has a point, and she isnt a sloppy thinker.

I think it is ok to decide not to breastfeed.
I think it is ok to talk about deciding not to breastfeed.
I think it is unfortunate and sad, but not malicious of Jordon to choose to talk about it so publicly, because the choices made by celebrity role models influencce choices made by young women.
I think it is bad that Jordan has been seen to be promoting a formula manufacturer, even if she was unaware that that was what she was doing.
I think it is bad of SMA to have engineered this situation (if so they did).
I think it is bad of OK to have fallen for it, and worse if they entered into this knowingly.

an awful lot of women are given false information about ff. my SiL was told by a mw (before she had her ds and made a firm decision about feeding) that fm was just as good as bm. add to that women like katie price (and by that i mean high profile celebs) talking about how bf makes her feel funny, family and friends tutting about the woman in town bfing in public and you can see how stunts like this help undermine bf

i get upset when celebs talk about their no carb/celery juice/dust diets. these people are in the public eye and have responsibilities toward their fans/admirers.

tho, reading the article again it sounds more and more like an advert.

I think MrsB's just posted what I wanted to

that's a good point, lissie. And I broadly agree with MrsBadger, except to say to you both that I don't accept that people like Jordan have a responsibility to help provide positive information about breastfeeding. IMO, that is a responsibility for doctors, midwives, health visitors, and other health professionals. I can't argue that no young woman will read that argue and be influenced by it - how could I, reasonably? - but I do think we have to accept that not everyone is going to agree on this. I have a friend who doesn't intend to breastfeed for similar reasons as Jordan (no, she's not a glamour model, but she's got very particular ideas about her breasts and what they're for) - some people are just like that.

lol - I meant "read that article" not "read that argue" - freudian, much?

She's hardly a positive role model for any woman, let alone one who wants to bf.

I don't think she should have allowed herself to be used by SMA to promote their formula illegally, not because she should be promoting positive bfing messages in their place, but because she's breaking the law to do so. It was advertorial, this article and it was also shoddy of OK! to run it as well.

no but she does have a responsibility to not provide negative information on health issues

Emma I don't think that "people like Jordan have a responsibility to help provide positive information about breastfeeding."

They don't. (Although it would be nice if some of them - any of them - felt as able to talk positively about bfing as Jordan has about ffing.)
Hence I think it was unfortunate and sad Jordan said what she did, not wrong of her.

see, I just don't agree. It seems to me she was talking about her own personal views, and I think that's her right. And ,to be honest, even without the issue of SMA promotion in the picture and accompanying advert, she'd still be pilloried for that.

IMO the most worrying thing about this is that SMA are fully aware of the law and have managed to find a way round it and have their product publicised/promoted in a very popular magazine.
It is this which makes me think it would be better to ban all advertising of formula milk, infant or follow on.

sorry MrsBadger, cross post. And I think you're right in what you say.

I'm not sure if you are trolling here lazyemma, but OK magazine has nearly 3 million readers, mostly mothers/potential mothers and she HAS undoubtedly influenced at least a few of those young women into not breadfeeding, or thinking that "it doesn't matter". She is entitled to her view, but it appears that she has been paid to promote this product.

So out of some of these mothers influenced by what appears to be disguised advertising (which is illegal), and as a result, their children are more likely to suffer:

asthma
cot death
diabetes
gastroenteritis

etc.

That is the result of her actions: disguised advertising based on INCORRECT INFORMATION. People can decide to formula or breast feed, based on their own situation, but it should NOT be based on illegal advertising in a women's magazine.

If you not only involved in illegal advertising, but as a part of that are distributing incorrect information, that is immoral and justifies every bit of the opprobrium directed towards her.

Fact: OK magazine is BASED on photographs. They pay MILLIONS for photos. They touch them up using computer software, they analyse them, and then they print them across double page glossy spreads.

These photographers, editors, etc., simply do not accidentally take a photo where the formula manufacturer's name is positioned perfectly towards the camera. This is a professional magazine, and this doesn't happen accidentally.

hang on, which bit don't you agree with, Emma?
I said I don't think she has a responsibility to provide positive info about bfing.
I found it sad she was extolling the perceived convenience of formula feeding, but then I find lots of things sad and there's no need for you to agree.

She (Jordan) is always talking in terms of wanting to 'help' others in similar situations as herself - e.g. miscarriage, sn, PND. She has created for herself a voice in the world of mothers. Therefore she is irresponsible to talk about ff/bf in the way she has.

He arguments are not researched, they are opinions that are not even based on fact.

If she does not want to breast feed then she should keep it to herself.

'I think only a certain person could handle my knockers' - is she talking about the cosmetic surgeon here?

whoops, xp again - ignore that last one Emma

IMHO if Jordan talked about the benefits (to her) of ff, then a responsible publication would put a footnote to the effect that her views are not current medical opinion [or indeed OK's opinions], bf has known advantages and contact details for reputable sources for more information about bf. That would go some way to rescinding the damage done to bf.

Just to clarify, there would NOT be a 300-post thread plus national news attention if not for the SMA connection.

If it was just her ill-informed thoughts, plus her feeding a baby from a bottle with the brand name air-brushed out (does anyone really think OK just give free advertising???) this would not be here.

The issue is with the LARGE photo of her baby being fed SMA with an SMA advert on the next page, coupled with the comments.

Not the comments herself, not her decision not to breastfeed.

The SMA bottle, which stood out so much when I was casually flicking through the magazine is the cause of this.

Well, I doubt there would be the media interest, but I'm pretty sure MN could get a 300+ thread out of her comments alone.

and of course she knew about it - she would have been asked to place it like that

"I'm not sure if you are trolling here lazyemma"

I think it's rather a sad indictment of the state of this board that I'm thought to be a troll for questioning people's responses to this issue.

Beetroot - Jordan doesn't claim her beliefs are based on fact. It is clear that they are opinions.

Lazyemma, if you cant see harpsi's objection to tactless comments about b/feeding made by Jordan then I would agree that you are being deliberately obtuse.

The "ew gross, my boobs are for my man" type comment will be read by lots of impressionable young women.

It undermines b/feeding.

What cant you understand about that?

VVV, I understand perfectly what I believe harpsichordcarrier to be saying. I just don't agree. As I've said before, at length, and repeatedly, I think Jordan has every right to talk publicly about her personal response to breastfeeding, without qualification, and without balancing it with positive information. I do not think it is her responsibility to promote breastfeeding, or not to promote formula. And I don't think that her comments deserve the level of extremely personal abuse - about her, her intellect, her abilities as a mother - shown on this thread.

That's really about it.