Jordan/OK! Magazine SMA product placement images

[mamamea]

Page 52 (large, deliberately and carefully displayed SMA label)
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Page 53 (opposite page - her giving baby bottle)
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Page 54 (SMA ad)
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Page 55 (bottle bottom right)
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Text (page 61):

Are you breast-feeding, Katie?

No, it's brilliant I have 20 crates of teats and bottles -- I don't have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away. I don't care what people say - you don't have to breast-feed. They gave me a tablet that dries your milk up so my boobs haven't hurt or leaked or anything.

Peter: Junior didn't breast-feed and he's turned out fine.

So why did you decide not do breast-feed?

I don't want a baby drinking from me - the thought of it makes me feel really funny. I think only a certain person could handle my knockers.

How would you feel if she made comments about "how great and 'up' and energised" cocaine made her feel?
How it helped to keep the weight off?

I wouldn't object to her comments at all if not for reference to a particular product (dodgy in most circumstances in info-mercial sort of way)coupled with photos of said product and juxtaposition to ad for said product.

That is iffy whatever the product.

What makes it a million times more iffy is that we are talking formula not some silly designer bag or fancy car.

i don't believe well known people or soaps for example have any responsibility to educate the public (eg talk of banning fags in Eastenders). That starts veering onto dodgy territory as i well know from a few years living in post Communist Russia.

I hate the smug voice that comes on after certain (mostly BBC) programmes 'if you feel that you or anyone else might be affected by these issues in this programme, then ring.....'

But I accept that this may be a minority view .

have just read the article in the supermarket
good grief I take it all back.
I mean, clearly, this is a piss take...
one of the straplines describes how excited Jordan was when she first changed the baby's nappy as she had never seen a miniature ninny before (I quote).
and she also reveals that she wants another baby girl.
and she wants to call her Twinkle.
ffs, you couldn't make it up.
the woman is unspeakable and frankly indefensible.lazyemma, I am only sorry you can't find a more productive use of your energies than in defending this total moron.

Sorry, but I think her comments re formula feeding alone would certainly have raised eyebrows on here.

Or rather her comments re breastfeeding...

Book,yes,exactly!!
The assumption that there is an 'ishooo' that necessitates debriefing with a counsellor (some numpty who probably spent 6 hours in a shitty workshop looking at a flipchart in 1982)at every corner drives me bonkers.

Harpsie,i read it too in supermarket yesterday and it is staggering isn't it.Was horrified that someone i knew might tap me on the shouldr.

"How would you feel if she made comments about "how great and 'up' and energised" cocaine made her feel?"

Please tell me you didn't just seriously compare formula milk with cocaine.

I had a moment about that too!

maybe lazyemma is really jordan [smirk]

Thanks for that helpful contribution, rainbow83! And I'm the one who's being unreasonable/trolling. The mind, it boggles.

goodness - I've just read this entire thread and cannot believe the level of anger directed at lazyemma - whatever happened to sisterhood & free speech? calm down you lot - she doesn't sound like a sloppy thinker to me, just because she doesn't agree with all of you. It reads to me as if a lot of people here (though not everyone) are misinterpreting her remarks & projecting various motives onto her. Why do this?
As for trolling, well, that is a pretty nasty accusation, and I think it's unfair to level it at someone just because you personally find their line of argument to be provocative or controversial. I can't see that lazyemma has been rude or unpleasant to anyone, as trolls generally are; in fact, her tone is far more measured than the voices of some of her critics in messages below.
Would be nice if we could find space to let people disagree without getting personal, but I guess that's a vain hope. I'm disappointed because I would have expected better from a mumsnet thread. oh well.
that's all from me, just dropping in my two cents while I sit around waiting to give birth ...

[sits back to await accusations of being lazyemma in disguise/lazyemma's mate/Jordan/a SMA rep]

oh and for what it's worth - personally I think Jordan's comments on breastfeeding are really depressing, but I'd also say it's a mistake to view her as the real villain here or to waste too much energy on resenting her. Despite being a savvy businesswoman etc in terms of her own career, and no doubt profiting from this in some way (free milk or whatever), I am sure that she wasn't the driving force behind the whole lame stunt. Better to direct our frustration at the corporate people in the suits, the culture of celebrity (eg the publishers of OK) and so forth. and before anyone tells me that these are too nebulous as targets for anger and protest, no they aren't, you just have to do your homework a bit more. Complaining to the source, as so many posters below have done, seems like a good start.

will shut up now, just thought I should probably air my own thoughts in case anyone thought I was just here to defend lazyemma.

I doubt Lazyemma is really Jordan. Her profile says she comes from Fife. I doubt Miss Price has even heard of Fife.

thanks for that, paperdoll - and nightynight, my other lone defender!

I've had my dinner now, and feel fortified and able to defend myself properly. I just wanted to sum up my thoughts on this because they're sort of scattered across various posts and I think that's partly why people are getting the wrong end of the stick.

I'm not interested in Jordan's glamour modelling, her perceived chavvy credentials, what terms she uses to refer to her daughter's genetalia, or what she plans to call her next child - she could call it "crouching fanjo" for all I care, it's a free world after all.

I am interested specifically in the way that her own feelings (that's feelings, opinions, personal responses - not stated facts) about breastfeeding vs formula feeding have attracted so much opprobrium, when I am also interested in the view, expressed by a few people on here, that it's not OK to talk publically about formula feeding without embarassment or shame - at least, not without adding the necessary codicil about how you tried breastfeeding and it didn't work out and you feel terrible about it. It's basically not OK to publicly defend a decision to formula feed for reasons not deemed worthy by others.

However, on a board where someone can compare talking about formula with taking illegal drugs and not get so much as an "eh?" in response for like two fricking hours, it's not really surprising that I've attracted the venom I have, I guess.

Anyway. As I write this, my husband and three month old daughter are lying on the floor blowing raspberries and laughing at each other, and I realise I've spent most of a lovely sunny day on the internet arguing with strangers, which is a bit rubbish. Night people - I'm off to feed my daughter her evening bottle of narcotics.

I think bottle feeders themselves have developed the whole concept of shame as a sort of kneejerk response to the guilt they feel (rightly or wrongly).

It's easier to bawl about people making you feel bad than it is to deal with reasons for guilt.

There was a strange researcher on BBC Radio Wales this afternoon in 'discussion' (I use the word loosely-she didn't let anyone else get a word in edgeways and was very rude) with a woman from Unicef Baby Friendly Initiative talking the usual guff about breatfeeding promotion making bottle feeders feel 'guilty' and 'pressurised'.

How the fuck can health officials relaying the unequivocal message that breastmilk is what babies need and deserve be perceived as pressure?

Pressurised to breastfeed? Really? Then why are 9 out of 10 of the under 1s you see clutching bottles?

Are these in the same camp that whinge about people being pressured to be slim/fit/healthy?

Again if so,why are most of the residents of this island lard arsed layabouts?

There was no comparison with formula to drugs.

You are reading far too much into that.

However, both comments - the 'real' ones, and the hypothetical one that I put forward are equally irresponsible, and yet both personal choices.

I do not think giving formula is equal to snorting cocaine, and it is very disingenous of you suggest that I was implying that.

I see you have nicely sidestepped the point though. Well done.

"However, on a board where someone can compare talking about formula with taking illegal drugs and not get so much as an "eh?" in response for like two fricking hours, it's not really surprising that I've attracted the venom I have, I guess."

Let's look at what I actually said shall we?

"How would you feel if she made comments about "how great and 'up' and energised" cocaine made her feel?
How it helped to keep the weight off? "

It was "How would you feel if she made comments about........"

Nice try though.

Absolutely right Moondog. The woman presenter on the Today programme was the same about breastfeeding....

At the risk of becoming the new lazy emma....

Are women in the media world more likely to Formula feed and therefore inflict their negative views of breastfeeding on others??

thats a very good point. was thinking about this today and it may be the whole "get back to work asap" thing. not for the money (as we mortals do) but because showbiz/media moves so quickly that if you step away from the limelight for a second a new star jumps in.

Well out of my peer group those who don't work/work from home do breastfeed alot longer and the people that I met when living in London and working in high pressure jobs like the city or media did tend to use formula once they went back to work.

Point is you can work and live a whole 3D life around breastfeeding but a lot of people don't get this.

I am someone who wants to be up and doing somethnig every minute of the day.Definitely not one of those women who want to sit on the sofa with a pile of biccies and tv (nowt wrong with that) but I managed to b/feed for bloody years and go back to work at 7 mth mark.

but again this is one of the ff/bf myths. and it comes back (once again) to inadequate post-natal care and new mums being ill-informed.

Gargh! Can't keep away. lolling at "the risk of becoming the new lazyemma" - am I going to become rhyming slang on here, like "it's all gone a bit pete tong?"

Anyway, sorry VVV - I thought I did respond to the point you made in your post, such as it was. I shall have to be a bit more explicit.

Firstly, you were comparing formula with cocaine. I don't know whether that's what you meant to do, but that's what you did. See, when you ask me how I'd feel if Jordan talked about taking cocaine, in a response to a post I'd made about Jordan talking about formula, it kind of looks like you're comparing the two. I know! Crazy, isn't it. But that's what happens when you start talking about narcotics out of nowhere when everyone else is talking about feeding babies. harpsichordcarrier would call it a non-sequitor, and this time she'd be right.

That aside, I'll humour you and respond to what you presumably meant by your post: if Jordan had been talking about how great cocaine makes her feel, I would have thought "oh what a surprise, another celebrity coke-head" and turned the page.

lazyemma you DO sound like a really nice person.

But don't you think that jordan/ sma are cheating... even just a little bit? and dont you just feel a tad bit annoyed that:

sma get to make more money by FLOUTING the law.

& that jordan gets free formula (probably) as a thank you present for helping them break the law, by indirectly advertising infant formula (althought its pretty much blatant tbh).

I don't have anything against formula fgs, i formula fed my first daughter and don't judge nayone for formula feeding. either does anyone else on mumsnet, i think.