Jordan/OK! Magazine SMA product placement images

[mamamea]

Page 52 (large, deliberately and carefully displayed SMA label)
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Page 53 (opposite page - her giving baby bottle)
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Page 54 (SMA ad)
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Page 55 (bottle bottom right)
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Text (page 61):

Are you breast-feeding, Katie?

No, it's brilliant I have 20 crates of teats and bottles -- I don't have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away. I don't care what people say - you don't have to breast-feed. They gave me a tablet that dries your milk up so my boobs haven't hurt or leaked or anything.

Peter: Junior didn't breast-feed and he's turned out fine.

So why did you decide not do breast-feed?

I don't want a baby drinking from me - the thought of it makes me feel really funny. I think only a certain person could handle my knockers.

FWIW - I wish i hadn't posted the other one, it was a knee-jerk reaction.

Will ask for it to be deleted.

pmsl...i am also slagging off myself then!

no i did not!i said that a celebrity endorsing the use of formula is as bad as a celebrity endorsing the use of drugs,as they have a responsibility to watch what they say about anything like that.

Its the BLOODY same you silly woman.

How on earth can a celeb saying I use formula and think its ok be worse than saying i use coke and think its ok??????

A personal attack is where you say something like JeremyVile, I think you're a disgrace as a mother, you've DAMAGED your baby giving it formula and you don't deserve to have children.

The other, imo, is more of an item for debate. I have weathered all sorts of comments about breastfeeding nazis, mafia and abusers - I get cross about them, I seek to inform the poster who made them that their choice of words is offensive - but I don't stoop to personal attacks.

(I don't believe the statement, btw - not by a long way - simply demonstrating the nature of a personal attack - singling out one person and making a specifically insulting, offensive post just to them.)

Sorry, JV, crossed posts with your post saying you'll ask for the other to be deleted.

What a lod of cobblers.

I respect anyones wishes to bf. But its very clear that some bf mums not only do not respect a ff mums choice but use such inappropriate comparisisms as diva did.

DS - you are still lumping the two together, why on earth do you see formula as being on the same level as cocaine? worse than, as i recall.

And whether you formula feed or not makes not a bit of difference to me, your post is offensive and you are protesting that its being taken wrong but you've yet to explain why.

Hunker, i know you are trying to play devils advocate, but i cant agree that the cocaine comments were simply a point of debate.

The comments were about formula feeding. I formula fed, therefore it is a personal attack on me.

The same as someone making a 'general' racist or homophobic statement is still going to personally offend the subject of the remarks.

i didnt make that comparison,somebody else did earlier in the thread,and i was just saying i could see where they were coming from.i have an issue with what jordan said about not wanting to bf as she didnt like the idea of a baby drinking from her,and that her boobs were for her husband,because i have issues with women being seen as sex objects and boobs being seen as playthings for men,when their original purpose was to feed babies.

i obviously didnt put my point across right,and i apologise if i offended anybody.

i have ff 4 of my 5 children from birth,mainly because i failed at bf my first child,and that failure had alot to do with being uncomfortable with feeding in public(amongst many other things)which is why i feel so strongly about the issue of boobs being sexualised.

expressmummy, it is illegal to advertise formula milk aimed at babies under 6 months.
This photospread showed SMA labels prominently on a bottle being fed to Jordan's newborn daughter (unlikely that this was an accident). It also quoted her allegedly saying things about how easy and convenient the milk is (ready mixed), and how she got a pill to dry up her milk and how easy it was.
There was apparently a SMA advert on the next page (I havent seen it myself) for followon milk, aimed at older children.
All things taken together, appear effectively to add up to endorsement and promotion of formula feeding at the expense of breast feeding.

I'm uneasy with comparing formula and cocaine, even in the most detached debatey way, because I don't think it's helpful and I don't think it's necessary to make your point - clearly one is an illegal drug with no benefits and the other is formula (I very nearly joked flippantly there, but no, too serious!).

I have refrained for the same reasons from making any points about health information on formula tins and cigarette packets, because formula isn't fags and I don't think it does my argument any good to entrench other women's opinions so firmly by attacking their choices with unhelpful comparisons.

That said, I still don't think it's a personal attack in the sense you posted to DS. But you've retracted that, so there's no argument

I think we should probably all leave the cocaine imagery well alone though, because it's really not doing anybody any good.

i was using cocaine as an example as it was used earlier in the thread.

but,yes,a very bad example,and not put accross atall how i intended.so i shall go away now.

I have followed this thread for 24 hours and what appears to unite nearly everyone is the fact that the product placement issue is something that needs to be looked into. However this has developed in so much hostility being bandied around from both sides pro/against FF I am amazed. Am I being so naive as to say this is a PERSONAL choice and that perhaps we should not be so quick to judge.

I fully intended to BF daughter 1 and at the time in 2002 the hospital was covered in posters at every turn promoting BF as best, and I have no issue that scientificaly, hygienically etc it is best for babies. However DD1 failed to feed. Was not helped by numerous midwives over the 4 days following her birth (never the same one twice) coming in, trying to latch DD1 on, tutting at advice previous midwife had given and as a result left DD1 without milk for FOUR DAYS. The relief when a nurse finally got some feed was overwhelming. I still cannot bear to listen to the video footage of those hospital days as I can hear the hungry cries for what they were. Now, with the benefit of experience I would not have let that happen but this was first time round, ahd given no thought at all to formula and the posters everywhere, midwifes' insistence did not make this situation better. And I tried, I expressed, used shields, but she would not feed.

With DD2 I have numerous allegies and could take no conventional painkillers following CS and was strongly advised not to BF as the drugs I had to take could have harmful effects . I really think DD2 would have BF and her immune system is not good.This may be due to lack of B milk, it may not. I will never know but DD1 robust as can be.

However I feel no guilt and am angry at posters who have suggested that FF mums have hidden guilt. Whilst Jordan's comments about BF may not toe the scientific line, FFSake she is giving an interview in OK, not new scientist and the last I heard we had freedom of speech.

I dont think we should judge anyone else-just remember as in my case epsc with DD2 I had NO CHOICE.

thanks nightynight i get it now i had seen the magazine but didnt have a clue that they were breaking the law thank again

DS - If you are still about, did you ask for your post to be deleted, cos one of them has been but not mine, am wondering if the wrong one has been pulled.....

OMG! I wish I'd used a different phraseology now.

I wasnt comparing formula with cocaine. (Although I can see how the two things appearing in the same post can make it seem like that). I was simply illustrating that slebs have a right to say and do what they want, BUT, as slebs, they have a responsibility to be careful with what they say to the public (in interviews etc). Simply because they are idolised (and dear GOD i wish she wasnt but she is). So, when she makes crass comments about her boobs being only for one person, I believe it assists in distorting how young impressionable girls AND boys feel about their breasts/girls breasts. AND can influence young peoples impressions of breastfeeding. Breastfeeding might not be for everyone, but it ISNT wrong.

The cocaine thing was mentioned just to put a different perspective on it, to try and separate it from the debate of whether it was okay to formula feed - which wasnt the point.

I really wish she'd keep her "Carry On" style comments to herself.

I also wish I hadnt been lazy and made a lazy illustration of my point

I dont think formula is bad. Nor do i equate it with cocaine. Can I make that any clearer?

nightynight:

There was apparently a SMA advert on the next page (I havent seen it myself) for followon milk, aimed at older children.

The advert and other pages are the very first post to this thread, at the bottom

The comment in fact, would have been 'okay' if in 'general' conversation.

But, in an interview about her and her new baby, etc etc. It's going to draw attention to would-be mothers, and young girls, when thinking about having babies, will remember her comments - the two things are completely intertwined.

oh she's a fuckwit.

Clear!

Phew!

Rather than upsetting each other/
explaining/defending ourselves, might it be an idea to direct our energies to complaining about the SMA product placement, which I think we all agree is not right...
(Am not being bossy, I hope, and have complained myself, to OK, ASA and the Milk Action ref given here).

I have, Pannacotta. As you might imagine

But yes, you make a good point.

Everyone who hasn't, complain, now, please. If you want to, obviously

I thought that 300+ messages on this thread ought to yield a good number of complaints and will be more effective at putting across our views, rather than batting arguments/heated comments at each other on here for days...