Jordan/OK! Magazine SMA product placement images

[mamamea]

Page 52 (large, deliberately and carefully displayed SMA label)
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Page 53 (opposite page - her giving baby bottle)
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Page 54 (SMA ad)
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Page 55 (bottle bottom right)
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Text (page 61):

Are you breast-feeding, Katie?

No, it's brilliant I have 20 crates of teats and bottles -- I don't have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away. I don't care what people say - you don't have to breast-feed. They gave me a tablet that dries your milk up so my boobs haven't hurt or leaked or anything.

Peter: Junior didn't breast-feed and he's turned out fine.

So why did you decide not do breast-feed?

I don't want a baby drinking from me - the thought of it makes me feel really funny. I think only a certain person could handle my knockers.

Message withdrawn

No do you have a link cod?

No, not seen the Times today, Cod - what was it about? I'm assuming Jordan, obviously!

www.mumsnet.com/Talk?topicid=1910&threadid=368621&rnd=1186603433691
Sorry cant do links. Yes Jordan gets a mention...
Have read a few articles about breastfeeding in the Times and they all seem to be quite anti breastfeeding in many ways, as is this one. Not very informative really.

sorry
www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article2217910.ece

"She could have admitted to a couple of abortions and people would have minded less. Much less." Nice. Really nice.

And I did just read Save The Children as Steve The Children which is making me snigger.

As for the rest of it, I rather think she's an idiot for many, many reasons and it's too late to go into them all now.

I am also in a state of shock that the Sun published a better bf article than the Times!

Thanks for the heads up, Cod

"It can alter the shape of your breasts for the worse. Does that matter? Yes, it does.

The real reason why women take to the bottle is that they have decided that, although breast may be best, formula is good enough. You get more sleep and you get your life back quicker. "

That's three myths in just two breaths, that is!!!!

Wow, she really is ill-informed.

As for .... "Justus von Liebig, the 19th-century German chemist who invented infant formula, should be a feminist pin-up, a towering figure in the liberation of women from the constraints of their own biology."

Feminist? My take is somewhat different....He wasnt doing it for the women, I can say with quite some certainty. If anything, its thinly veiled misogyny.

Has the Mail been linked to today?

here

(my italics) Well, aren't they very lucky chaps then

to SMA's response..

I'm rather enjoying the picture of Usama Bin Laden next to the Times article.

If ever there were militant b/feeders....

Wow, the tone of the comments on that article afterwards, on both sides, makes this bit of mumsnet look really quite tame! And I say that as someone who is bottle feeding not by choice (early lack of support followed by medical intervention). I also note that a lot of anti breastfeeding vitriol in the comments comes from men. Verrrry interesting. Thanks for posting the link.

mamamea, I have patchy internet access in the train, and I glanced at it but didnt read teh whole thing!

woops. Just started a thread on the times comment. Yes, I agree that she's ill informed and an idiot in many ways.

I never had any beef with Jordan. But the whole deliberate placement of formula in her spread makes me sick. She's canny - she KNOWS about dwindling BF rates in the UK, yet she's put her business before trying to do her bit to improve the health of the UK's babies.

By choosing not to make such a fuss about using formula, by using a simple short quote, 'I'm afraid BF was not for me, but women should be helped to give it a go' then she could have been seen by the BF fraternity to be a bit more responsible about the whole issue.

Her spread was staged, with maximum exposure for formula. Her influence and thus endorsement that breast feeding is a wierd thing is just disgusting.

And for all those who choose to bottle feed, citing 'it isn't harmful', well, we'll see in 20 years, huh?

"She's canny - she KNOWS about dwindling BF rates in the UK, yet she's put her business before trying to do her bit to improve the health of the UK's babies."

But if she thought FF was bad and that she ought to do 'her bit' she would breastfeed, no? She's chosen not to breastfeed. So it looks less like an act of reckless endangerment, and more like her shrugging her shoulders about something on which she has no opinion and accepting money at the same time. She doesn't think she's de-improving the health of the UK's babies, because if she did, she would breastfeed. Unless we also believe that Jordan doesn't love her children. (Especially the ginger ones.)

Sorry, I haven't had time to follow this thread - Have you seen Mike Brady's comments from yesterday?
boycottnestle.blogspot.com/

And for all those who choose to bottle feed, citing 'it isn't harmful', well, we'll see in 20 years, huh?

Highlander

I was not bf and I am 40 years old, never had a childhood illness, never ail (except when I am pregnant)and I know other people like me.

Quite honestly I am sick of some the bf posts on mn this week.If you want to bf then fine.If you want to ff then fine.

I never thought that bf mums give us ff mums a second thought,how wrong I was. I just wish mums and women could be a bit more supportive of the choices we make to feed our babies and respect our individual desicions.

"I just wish mums and women could be a bit more supportive of the choices we make to feed our babies and respect our individual desicions"
chocolate peanut, seriously? yes me too.
I am sorry that is just hypocritical tbh.

I'm inclined to agree with harpsi CP.

Sorry you've had a tough time this week though. I know it's been a hard one for you.

maybe I am being a bit harsh.
I just think perhaps you mean that you want your own feeding choices to be respected - fair enough.
but respect works both ways or not at all.

No, you arent harpsi.

I just happened to read another thread to know that CP has had a tough week in other respects.

OK
I have been watching Chigley and I am finding it very calming.
now it is Crystal Tipps and Alistair

sweetkitty, I assume she followed Jason Vales Juicediet again, which is actually rather good for you...and not just celery juice, belief me

But, the productplaing, etc...shocking...not that I ever thought she is brill...but well....now...lower there isn't....and no it's not about being against choice of breastfeeding, I am against Products in general using famous people to endorse their products even worse, when it is about such important issues as breastfeeding...

check out active convos - looks like peter is getting a heart!!!!

vvv thanks for support, its appreciated.

Hyoocrtical. I hate to think this is the case with me but can see why you would think that.I have posted on another thread this week and made comments that I found bf a 7 year old odd. I used the reference 'bitty' jokingly and realised that this was inappropriate, I later added that whilst i do find it odd each to thier own and I had learned a lesson in making a comment about anyones choices.

I appreciate that my comment upset people and I apologised. I do not think bf is odd or extended bf but tbh have never really heard of bf to 7 and it did suprise me. I repsect anyones wishes to do what they feel happy with.Ido not come on here to make people feel bad.

However when I look at some of the posts aimed at ff mums (and I am not going to repeat them) I think in general on this site its accepted that anything can be thrown at us.
So yes I agree wholeheartedly that respect should work both ways but sadly it doesnt.

I imagine that if I was a mum struggling to bf that reading some of the posts i would feel immense pressure to continue and thats quite sad too.

It's not accepted CP (although it has happened here and there). Just because one or two make comments, it doesnt mean we all feel this way.

If you ever read responses by folk such as tiktok and hunkers, you'll know that they dont condone such comments at all.

I honestly believe that folk think its more acceptable to level insults at folk who b/feed, because b/feeding is deemed to be "the right thing", and therefore, b/feeders can take it. None of it is acceptable.