Repost of letter as I had to get the first version deleted as I stupily put my name on the bottom
Dear
I am a mother of two young children, the youngest of whom is 8 months old and fully breast fed. I have used your stores regularly in the past and have been happy with the service and products provided.
I was particularly delighted to use the breast feeding facilities at your new Mothercare store on Silverlink retail park in Wallsend and felt very impressed by the level of commitment shown to make the room relaxing and to promote breast feeding in a positive light.
However, when visiting the store on Monday 7th November 2005, I was disturbed to see a display of reduced price stage one Aptamil formula on the checkout. This completely contravenes the The Infant Formula and Follow-on Formula Regulations 1995 (which can be found at www.opsi.gov.uk/si/si1995/Uksi_19950077_en_1.htm).
To summarise the relevant information:
Restrictions on promotion of infant formulae
19. No person shall at any place where any infant formula is sold by retail?
(a) advertise any infant formula;
(b) make any special display of an infant formula designed to promote sales;
(c) give away?
(i) any infant formula as a free sample; or
(ii) any coupon which may be used to purchase an infant formula at a discount;
(d) promote the sale of an infant formula by means of premiums, special sales, loss- leaders or tie-in sales; or
(e) undertake any other promotional activity to induce the sale of an infant formula.
From my perspective, I feel that several of the above restrictions have been breached and would be very interested to hear your response on this matter.
Yours faithfully