that's true, mrsmick, you did, but i don't think that being an ego maniac is the only explanation of a power grab. imo it'd be quite the opposite.
like i say i've not had the problem with docs so much, by and large i'd be on first name terms with docs along the lines of the introduction that most of you have said you do. Of course chegirl and riven haven't found that, mind you.
the peopel who do it ime are midwives and hvs and receptionists etc, people who deal a lot with women with babies and kids. i'd propose that any historical power grab, or perhaps more accurately a desire to underline status might come more from an insecurity rather than egomania.
however, unless it's stopped (and that might mean spending money on a policy doc, i suppose, but it could also start at a micro-cosmic level in a meeting of one of the hcps in this thread) it will just bumble along as a habit. somebody starts using it, a trainee nurse hears it and uses it, nervous young docs come in, think 'oh that's how we address mothers' and do it, etc etc etc and soon it's the standard address and no-one's actually thought about the impact of the language on the patient.
but i suppose if 'mum' can spread like wildfire without anyone much thinking about it, i don't see why it's so massively unlikely that stopping it would be so hard either. it's just good modelling at the end of the day, and has to start somewhere. and call me naive (in fact i think i have been... ) but afaic there's no reason why it shouldn't start with a few hcps bringing it up in meetings cos of a thread that they saw on the internet. plus3's is a great example already.