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AIBU?

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AIBU to question John Lewis advert and its message about women?

310 replies

Sheldonsheher · 09/06/2026 15:19

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

AIBU to question John Lewis advert and its message about women?
OP posts:
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Ginmonkeyagain · 31/07/2026 08:05

@GreyHedgehog someone of Indian heritage has explained to you the probable reason why mainstream shops don't stock saris. But tell you what, why not write to JL and ask them if you are so concerned?

Naunet · 31/07/2026 08:57

Ginmonkeyagain · 31/07/2026 07:49

Also "why don't they stock saris" is not the gotcha you think it is @GreyHedgehog

Saris are not generally religious outfits but just traditional clothing from a particular part of the world, did you know loads of Muslims wear saris? My Muslim friends of Indian and Bangladeshi heritage wears saris and shalwar kameez to special occasions like weddings.

Edited

Last I checked, John Lewis didn't just sell religious outfits, so I'm not sure what your point is?

TheignT · 31/07/2026 09:04

Lentilcakes · 31/07/2026 07:56

It came up on my feed too - prob cos I was searching JL for dresses (and found nothing 😂 )

I have no interest in Muslim garb, but was quite surprised JL would stock these items. I know that religious Jews in my area go to special shops for their specific clothing needs, they are not sold via department stores.

For a business it's about numbers. I suppose it would be how many Jewish women in UK, how many wear special clothing (my Jewish friends have always dressed just like me) does that number work for a national company like JL.

Ginmonkeyagain · 31/07/2026 09:09

@Naunet my point is the point of the thread, which is about JL selling a muslim prayer outfit - a loose robe and scaef women can wear over their clothes to fulfil thr modesty requirements for attending mosque.

Saris are not religious outfits or limited to followers of one particular religion.

ExtraOnions · 31/07/2026 09:21

Making women cover up, to stop men having lead thoughts, in an uncontrollable way, is misogynistic, and should not be supported in any way. Stop making women responsible for the bad behaviour of men.
Next thing we know John Lewis will be selling the Jnr version. We have schools round here where little girls are covered over - tells you all you need to know.

Valeriekat · 31/07/2026 17:03

Sartre · 09/06/2026 15:40

What exactly is oppressive about this? It isn’t a niqab or burqa for starters, there’s also no sign the model was forced to wear it (I bet she was not!). You’re being Islamophobic.

Why would you say that? Not everything is Islamophobia.

JHound · 31/07/2026 17:04

Selling a garment some women would choose to buy is an issue because….?

(The level of paternalism and condescension shown to muslim women as a means of “saving them” really is bizarre.)

JHound · 31/07/2026 17:07

Anyway I like to see more and more that mainstream suppliers include products for those from minority faiths, ethnicities etc in their lines. Leads to people feeling more included instead of “othered”.

helpfulperson · 31/07/2026 17:12

Sheldonsheher · 09/06/2026 15:50

I don’t know maybe showing my age it’s not what you expect on a random John Lewis advert in the past. Especially as I’m
not in the market for one. I’m not really sure but personally I see it as misogynistic dress to control women. Ok no face cover but everything else is covered.Although seems others don’t agree and feel I am in wrong to even notice it.

A lot of JL clothing covers most of the body and would count as modest. Trousers and a jumper, maxi skirt and long sleeved top. Should they not sell those?

BlackSwanDays · 31/07/2026 18:42

Pootles34 · 09/06/2026 15:43

Do you have a problem with nuns wearing the habit, OP? This is really no different.

Are those advertised on mainstream shops’ websites as “your everyday wardrobe”?

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