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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

AIBU to question John Lewis advert and its message about women?

267 replies

Sheldonsheher · Yesterday 15:19

John Lewis pushing this advert on my social media. Do they support oppression of women or is this a symbol of women’s right to choose .

AIBU to question John Lewis advert and its message about women?
OP posts:
Lomonald · Yesterday 20:05

PhaedraTwo · Yesterday 20:01

Oh I wear "flouncy maxi dresses" - none of the brands I own market themselves as "modest". It's a vile, misogynistic concept.

But your arms and legs will be covered your shape is hidden you can wear your chunky boots or trainers if you want. You can go about your day thinking you look great and not for the "male gaze" they might not be marketing as modest dress but that is what most of them are.

PhaedraTwo · Yesterday 20:16

Lomonald · Yesterday 20:05

But your arms and legs will be covered your shape is hidden you can wear your chunky boots or trainers if you want. You can go about your day thinking you look great and not for the "male gaze" they might not be marketing as modest dress but that is what most of them are.

That's in your head. You might want to examine your own internalised misogyny.

50sandFabulous · Yesterday 20:24

Yournextdoorneighbour · Yesterday 19:29

Does it actually really matter what my reasons are or are you looking for another angle to try and prove your point?

Is the reason 'I want to do it to piss people that think like you off sufficient enough?'

So you have reasons but can’t list them? I’d eat my hat if a man wasn’t involved in this. 😆

50sandFabulous · Yesterday 20:27

CaptainMyCaptain · Yesterday 19:37

You are bullying.

Omg how snow flake can you get? There’s no bullying here. Do people just trot out this shit when they can’t think of a worthwhile response? Jesus!

Lifelover16 · Yesterday 20:30

I’d rather see that than an Ann Summers advert with women wearing thongs and bondage for male titillation, which is more misogynistic in my view.

50sandFabulous · Yesterday 20:31

Yournextdoorneighbour · Yesterday 19:31

Point proven. I won't be responding any further. Excuse me while I go and order every single colour in this prayer outfit that John Lewis has to offer.

i guess you’ll be channeling Demis Roussos in many different colours, yey!

Pootles34 · Yesterday 20:33

GingerBeverage · Yesterday 19:47

Does JL sell nun habits?

No because nuns swear a vow of poverty. Maybe Primark might be interested...

CeciliaMars · Yesterday 20:43

This has appeared twice on my thread too.

ImImmortalNowBabyDoll · Yesterday 20:44

HumberSquid · Yesterday 18:41

No nearly as depressing as the scrunch bum legging, or the microskirt/arse out look so beloved of young women.

What's depressing is that adult women choosing to wear whatever they want to wear is considered controversial enough to be "empowering" at all, rather than just a person deciding what clothes they want to put on without requiring the input of anyone else.

Maybe tomorrow we can debate about whether women are causing the downfall of Western society/ feminism/ democracy based on what toothpaste they use, or their favourite brand of shampoo.

ImImmortalNowBabyDoll · Yesterday 20:47

Lifelover16 · Yesterday 20:30

I’d rather see that than an Ann Summers advert with women wearing thongs and bondage for male titillation, which is more misogynistic in my view.

Adult women wearing clothing designed for the titillation of their male partners during sex is not misogyny. Women are allowed to have sex, to enjoy sex and also to want their partners to enjoy sex. They are even allowed to dress with the express intention of turning their sexual partners on.

50sandFabulous · Yesterday 20:48

Pootles34 · Yesterday 20:33

No because nuns swear a vow of poverty. Maybe Primark might be interested...

Chastity not poverty 😂

ImImmortalNowBabyDoll · Yesterday 20:50

50sandFabulous · Yesterday 20:48

Chastity not poverty 😂

Both, actually. "Catholic nuns (and religious sisters) swear a vow of poverty. Along with vows of chastity and obedience, it is one of the three core promises they make."

50sandFabulous · Yesterday 20:50

ImImmortalNowBabyDoll · Yesterday 20:47

Adult women wearing clothing designed for the titillation of their male partners during sex is not misogyny. Women are allowed to have sex, to enjoy sex and also to want their partners to enjoy sex. They are even allowed to dress with the express intention of turning their sexual partners on.

Exactly!

CaptainMyCaptain · Yesterday 21:04

50sandFabulous · Yesterday 20:27

Omg how snow flake can you get? There’s no bullying here. Do people just trot out this shit when they can’t think of a worthwhile response? Jesus!

Do people just trot out 'internalised misogyny' when someone has a different opinion?

CaptainMyCaptain · Yesterday 21:05

ImImmortalNowBabyDoll · Yesterday 20:47

Adult women wearing clothing designed for the titillation of their male partners during sex is not misogyny. Women are allowed to have sex, to enjoy sex and also to want their partners to enjoy sex. They are even allowed to dress with the express intention of turning their sexual partners on.

Muslim women are also allowed to do this with their husbands. They just don't walk about in scrunch bum leggings..

TY78910 · Yesterday 21:11

Lomonald · Yesterday 20:05

But your arms and legs will be covered your shape is hidden you can wear your chunky boots or trainers if you want. You can go about your day thinking you look great and not for the "male gaze" they might not be marketing as modest dress but that is what most of them are.

I must’ve missed the part of M&S’ marketing where they said this was a modest piece of clothing. According to the screenshot it is quite literally called a prayer set. A specific item, sold for a specific purpose.

ImImmortalNowBabyDoll · Yesterday 21:21

CaptainMyCaptain · Yesterday 21:05

Muslim women are also allowed to do this with their husbands. They just don't walk about in scrunch bum leggings..

Adult women are "allowed" to wear exactly whatever they want, whether that's scrunch bum leggings or a burka, and the fact so many people think they get a say on who is "oppressed", who is "depressing" and who is doing what for the "male gaze" is ridiculous. Put clothes on your body and let other people put clothes on their body. You don't have to like what they wear but not every item, from a baby doll dress to a hijab, needs to be treated like a political statement to go to war with. Women wearing what they want to wear should not be rare enough to be interesting.

Sheldonsheher · Yesterday 21:29

ImImmortalNowBabyDoll · Yesterday 21:21

Adult women are "allowed" to wear exactly whatever they want, whether that's scrunch bum leggings or a burka, and the fact so many people think they get a say on who is "oppressed", who is "depressing" and who is doing what for the "male gaze" is ridiculous. Put clothes on your body and let other people put clothes on their body. You don't have to like what they wear but not every item, from a baby doll dress to a hijab, needs to be treated like a political statement to go to war with. Women wearing what they want to wear should not be rare enough to be interesting.

But disingenuous suggesting adult women are choosing to where the burka. So many liberated women in Afghanistan by that logic.

the reason of being surprised by the advert, is to me this is not neutral clothing garment but a political symbol which to me represent oppression of women. Ok may have made sense in the desert but now it’s just away to control women.

OP posts:
ImImmortalNowBabyDoll · Yesterday 21:37

Sheldonsheher · Yesterday 21:29

But disingenuous suggesting adult women are choosing to where the burka. So many liberated women in Afghanistan by that logic.

the reason of being surprised by the advert, is to me this is not neutral clothing garment but a political symbol which to me represent oppression of women. Ok may have made sense in the desert but now it’s just away to control women.

Edited

They aren't choosing it. They are legally forced to wear it. I know many people who choose to wear hijab because we live in a society where women are (supposedly) allowed to choose how they dress. Whether they choose scrunch bum leggings or abayas is no-one else's business.

BIossomtoes · Yesterday 21:42

CaptainMyCaptain · Yesterday 21:04

Do people just trot out 'internalised misogyny' when someone has a different opinion?

Frequently.

Sheldonsheher · Yesterday 21:42

ImImmortalNowBabyDoll · Yesterday 21:37

They aren't choosing it. They are legally forced to wear it. I know many people who choose to wear hijab because we live in a society where women are (supposedly) allowed to choose how they dress. Whether they choose scrunch bum leggings or abayas is no-one else's business.

There was literally a post earlier this week where someone said her husband is divorcing her if she doesn’t where the hijab in the uk.

OP posts:
Cioccoholic · Yesterday 21:46

Looking forward to the day JL has the courage to do this advert with a trans woman in the prayer outfit!

Skinnysaluki · Yesterday 21:53

Cioccoholic · Yesterday 21:46

Looking forward to the day JL has the courage to do this advert with a trans woman in the prayer outfit!

That’s the Christmas ad for this year. There is an acoustic weedy version of some Oasis song over the top of it, and a penguin

Sheldonsheher · Yesterday 22:29

Skinnysaluki · Yesterday 21:53

That’s the Christmas ad for this year. There is an acoustic weedy version of some Oasis song over the top of it, and a penguin

lol can’t wait.

reminds me actually when John Lewis had their own brand all unisex children’s clothes when my kids were younger. No gender labelling allowed.
I guess they do love a bandwagon.

OP posts:
ImImmortalNowBabyDoll · Yesterday 22:31

Sheldonsheher · Yesterday 21:42

There was literally a post earlier this week where someone said her husband is divorcing her if she doesn’t where the hijab in the uk.

There are controlling men everywhere and in all cultures. People are controlling, not bits of cloth.

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