AIBU to find HelloFresh's Pride post grim?

[OrientalBay]

Really Hello Fresh? Jumping on the Pride bandwagon and promoting your high fibre offering to gay men? Utterly grim.

Exactly

Fucking gross.

Ick.

Oh no, icon changed colours. Everybody panic

I agree with this:

New Zealand political commentator Ani O’Brien criticised the campaign in a Facebook post.
“As a lesbian, I am so tired of this nonsense. I am tired of corporate Pride and activist Pride,” O’Brien said.
She said the same sex marriage movement was never about sex.
“It was about love, commitment, and the ability to build a life with the person you love. It was about family and equality before the law,” O’Brien said.
She said most gay people wanted to be accepted and left alone, rather than represented through crude corporate jokes.
“We don’t need multinational corporations making dirty jokes about us to feel ‘included’,” O’Brien said....
“How hard would it have been to make a genuinely wholesome Pride advertisement? Two mums cooking dinner with their kids or two husbands hosting friends,”
She said the campaign undermined years of work by gay people who wanted to be seen as neighbours, colleagues, parents and partners.
“It’s regressive and distasteful,” O’Brien said

https://www.chrislynchmedia.com/news-items/hellofresh-pride-campaign-criticised-as-regressive-and-distasteful/

It’s nothing to do with prudishness - I just don’t want to think about someone’s toilet habits or genitalia in the same context as food. Who that person is and who they have sex with is irrelevant.

Well, that PP obviously has a problem with feminists, so them finding regressive stereotypes about gay men hilarious fits well with their unusual version of being"progressive".

Is your husband a misogynist then?

As I remember it, the ad was about decent men calling out inappropriate/sexist/abusive behaviour of men towards women.

The fact that this alone brought the whole brand down is very telling in my opinion.

As I've pointed out already so many of Gillette's perfectly reasonable male customers objected to being lectured to by their shaving product suppliers that they switched to other brands resulting in P&G writing down the brand value on their balance sheet by half a billion and then selling the brand.

Are you in Marketing by profession?

It’s vile. You just wonder where it will all stop. They’re getting vilified on SM.

The long of it: questionable brand impact, possibly negative.

The short of it: is anyone going to become a Hello Fresh customer because of that post? Unlikely. Could it impact people cancelling subscriptions? Likely. Again, negative impact.

Is it going to positively impact profitability? Probably not.

So, in actual proper Marketing terms, not great.

Yep.

ALL OF THIS! ☝️☝️☝️

I remember "uphill gardener" and "shit stabber" as particularly charming examples of this.

I would really love to know how many new customers they've gained in the last 24 hours, and also how many they have lost.

Oh my god. That is truly disgusting

I wish those taking part in Pride events across the country all the best, but I think being forced to celebrate the sexual preferences of others rather diminishes the whole thing.

Surely it's not a good thing for relationships between men to be reduced to the nuts (!) and bolts of anal sex? It also plays up to a stereotype that wasn't accurate for lots of gay men even in the 1980s. Not impressed.

No. It was about a whole lot of NAMALTers getting butthurt when asked not to be part of the problem.

I can imagine the Mad Men in their suits, sitting around a table, patting each other on the back for thinking up that little bit of cheeky gayness.
Twats.

Does all this matter, with the product, as to whether someone is gay/straight, whatever.?

Performative gesture marketing. 🙄

🤣

"Grim" is so MN. This is just naff. Theres some very sensitive flowers around.

Yes, sick of seeing ‘grim’ used for everything on here