What has been the most effective ad campaign?

[mumofoneAloneandwell]

Something that stays with you, or something that you reference all the time?

Mine is Autoglass Repair Autoglass Replace. Literally, the second my windscreen got a crack this week, I knew i'd just contact them.

They're actually just called 'Autoglass' as well, but i still say the full tagine for the fun of it.

hamlet i agree,
i had a hamlet moment recently

i cant exactly remember what it was, probably something to do with my phone not working properly but i definitely said to myself. that was a hamlet moment and i remembered the panda advert,

Madness, madness, they call it madness. Buy a Sekonda, it'll fill you with gladness. It does the same job, but it'll save you a fair few bob

We still say 'that's handy, stick it in the oven' in our house - think it was a Birds Eye ad and they were all in the back of a van.

Also, Daddy or Chips and McCain we are family although never understood why they don't use sister sledge for that one!

Lombard Direct 0800 215000

If you've ever heard "DoE supported by AXA" at the end of an ad chances are you drive a bit more carefully and there are some songs you just can't listen to. Fleetwood Mac's Man of the World for example. Those ads probably saved a few lives.

For those who have mentioned the Cadbury gorilla playing guitar, it was the drums! Phil Collins.

And I am sure most know now that the Secret Lemonade Drinker was Elvis Cosltello's dad.
The advert that sticks in my mind most is a radio ad from Radio Luxembourg. I have no idea where Keynsham is, but I know how to spell it.

Also Irish and our road safety ads were just as brutal.

“‘Twas the lad without the seatbelt did the damage” four teens heading out for the night and one girl ends up with a brain injury as a boy in the back is flung forward on impact.

There was another awful one where a man has a few beers after playing football with the lads, as he’s driving home he swerves to avoid a tractor and the car rolls… over a hedge and into a back garden where a small boy was playing football a moment before. I always remember the look on the dad’s face as he came barrelling out the back door. Hope that actor was well paid, his face lives in my head forever!

Other favourites:
”Who’s taking the horse to France?”
“Wake up in the morning, lots of hot water, NightSaver Electricity been working all night! Ooh, ooh, the NightSaver”

Compare the meerkat. So stupid but so effective.

I agree with this. I remember seeing their first ads and thinking wtf that’s such a shit advert. And then you realised how effective it was with the one with the car doors shutting with just the rhythm of the jingle and no words

There's an advert on our local radio station for double glazing, the company is called Lochinvar. The jingle is 'you're better by far, with Lochinvar!'. It's been around forever. Apparently the owners are all millionaires, because the name is so ingrained.

I've seen a shocking Irish advert made to illustrate the number of children killed by speeding drivers. An entire class of young children on an outing are crushed by a speeding car when it overturns.

But the saddest road safety advert I've ever seen, because it was real, was one from the UK in the late 90s/early 2000s. Short home video clips were played of four children in turn, and the captions introduced each child by name. The text on the screen then revealed that they were all killed by speeding drivers near their homes and adds "sometimes we all drive a little too fast". I think I only saw that advert once, but the memory of it still brings tears to my eyes.

Maybe they planned to but couldn't get permission?

Wow, so many memories resurfaced just reading this thread! The road safety/public information ones definitely stick in my mind; I remember being terrified by a film we had to watch at school about a boy called Robbie who was a promising footballer, but played on the railway lines… I’m still haunted by the final scene of his football boots hanging up on a peg. The fact that all railways near where I lived were closed thanks to Dr. Beeching back in the 60s meant that it was never that likely that I would play on a railway line, but that film still scared the life out of me.

Away from the scary stuff, it’s strange what comes to mind - the first one was, “Ariston, and on, and Ariston” and “Alright Tosh, got a Toshiba?”. Also Scotch video tapes - “Re-record, don’t fade away”.

Also can’t hear the song It’s My Life without thinking of those Tampax adverts from the 90s.

Beanz Meanz Heinz

The first or second time around?

How sad 🥺🥺

Yes! It was horrible-she had a white van behind her and was nervous about it, so she was checking her rear view mirror and braked sharply.

The Barclays fraud one used to freak me out a bit in terms of how somebody seemingly nice was actually very sinister, banks should be running these kinds of TV campaigns frequently given the amount of people that still get scammed today

"Watch out, watch out, there's a Humphrey about,"- Unigate milk ad, when I was a wee girl. It frightened the life out of me and I can't abide red and white stripey straws to this day!

As a teenager, this was my favourite advert.

Can't seem to copy the link but Google the polar bear and ants Unison advert. Simple but so effective.

Mercedes Benz chicken ad - Magic Body Control

Charnock Richard Cycles. You have to be from Lancashire to appreciate that one. Red Rose Radio - and a certain age!