Ingredients for the bread I'm currently buying:
Wholemeal Wheat Flour, Water, Mixed Seeds (14%) (Sunflower Seeds, Brown Linseed, Golden Linseed, Pumpkin Seeds, Poppy Seeds), Wheat Protein, Yeast, Fermented Wheat Flour, Cracked Wheat (1%), Malted Barley Flour, Salt, Vegetable Oils (Rapeseed, Sustainable Palm), Vinegar, Molasses Sugar, Sustainable Soya Flour, Flour Treatment Agent: Ascorbic Acid (Vitamin C), With 52% Wholegrain (Wholemeal Wheat Flour, Malted Barley Flour, Cracked Wheat)
I think it's OK. Not massively different from home-made. No preservatives or emulsifiers. Tastes good, especially toasted. We'll be carrying on eating bread, like the majority of the world's population.