You can add fluff without compromising clarity. There are some bad examples on this thread that bury the info – deadlines, actions – in paragraphs of fluff. Just consider the fluff as a format and use it the way you would bold a header (if you don’t have a template set up!) or in the olden days, frank a letter – tiny, repetitive but necessary actions. It doesn’t have to be exhausting. So:
Subject line: Actions & deadlines from today’s Novelty Marshmallow meeting
Hi Team Marshmallow [fluff]
Happy pancake day! Let’s flip to the point [fluff] – here are the agreed actions and tasks from today’s Novelty Marshmallow meeting. [content]
Please add all relevant dates to diaries and notify me asap if a clash, snafu or roadblock comes up. [content but with a side of fluff with the word snafu]
Belinda
• Action: research and write report on vegan food colourings
• Deadline: 1 April
• Format of last year’s report [linked for reference]
Bob
• Action: visit the marshmallow factory and do a taste testing (lucky!) [teeny tiny fluff because you know Bob likes fluff. No fluff for Belinda because she likes a succinct email]
• Deadline: 1 April
• Please liaise with Brenda (not in attendance today but CC’d) for more info on the visit and the outcomes we need
Beatrice
• Action: source samples of sprinkles
• Deadline: 5 May
• Samples can sit in the Wonka test room for now, please contact Charlie (CC’d) if you don’t know the process for this
Hope this is all clear. [fluff, it’s obviously clear] I’m on annual leave on [dates] but will pick up on my return.
Thanks, all! [fluff]
Then you just send a variation on that – adapted to your workplace, I project manage but in quite fluffy industries (fashion, lifestyle, food, places with air kisses and kisses on emails); I’ve dialled down the tone in some other workplaces.
My opening fluff is 8 words (plus greeting) then it’s straight to business, but it works – even though it’s grating, it’s nothing anyone can object to (except privately cursing me on a Teams chat, maybe), it fluffs those who want to be fluffed, it says “pelargoniums is approachable so I can tell her I fucked up in the meeting and didn’t notice I can’t do the factory visit”. Those opening fluff words can be anything – “May the fourth be with you, Star Wars fans.” “It’s Halloween, have a 🦇 emoji.” Short, snappy, jumps the flowery communication style hoops without jeopardising the point of the email. I avoid “Hope you had a nice weekend” because it’s boring, insincere, and maybe everyone had a shit weekend. Weekends are also personal and the key to fluff is – unless as with Bob who you know is happy to talk about kittens at work and jokes about his cushty role doing taste testings – keep it blandly corporate.