Sounds nuts but I swear this is a thing around my area.
Examples include making a big deal about how late/disheveled their kid is at pre school (when they are 4 mins past start time and the kid looks fine).
Saying how they never clean their house, don't have time for housework etc but the house always seems clean and tidy.
Trying to appear disorganised with things like school tours (all our kids will start school next year) and booking events, yet we always see them at these things lol.
I'm naturally quite disorganised and messy but I try quite hard to disguise this, despite always feeling like the flustered flappy mum. Luckily my DH is Mr Organised so as a family we don't miss out but I just find it so odd how many people seem to almost 'gloat' that their lives are chaotic when they totally aren't?! Am I mad?!