It’s the social media syndrome where everyone feels obliged to hold the same majority prevailing view.
I live in a Conservative safe seat, work in a senior level private sector role and I can assure you I barely know of anyone in real life either locally or at work who would admit to voting Labour.
Interestingly even with Labour likely to gain a landslide victory they are still polling at well under 50% of the vote meaning the majority of people do not support or intend to vote for them.
Farage could easily end up with not that far of half the votes Labour get. Labour will then have 400+ seats in parliament and Reform maybe 1 or 2 due to FPTP but it is significant support that will likely have future impact.
Farage is popular with many right of centre voters because he is seen as the catalyst to bring everyone together. Nobody can argue he has populist appeal. Once the election is over he could well effectively become kingmaker for those on the right. That doesn’t necessarily have to be result with him at the head of things however without the support of his voters no right of centre party has got any change of winning a future GE. Even using the current polling figures if Reform and Conservatives voters all voted for a single party they would beat Labour.
It is also worth noting that the UK is now becoming a political outlier in Europe. Virtually every other country is moving fairly rapidly towards favouring right of centre politics.
Italy and Switzerland have what many would refer to as far right governments. Marie Le Pen’s party continues to thrive in France with majority support from young people. Geert Wilders not so long ago was banned from entering the UK by the government because of his views. He has now won the Dutch election and is forming his own government. He has majority support in all age groups for policies including challenging Islam and immigration. University students overwhelmingly support him. Contrast that to what we currently see in the UK.
Times will change and when they do suddenly everyone will forget to mention they ever voted Labour.