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Pack of Birds Eye Fish Fingers £7.50 !! WTF?

241 replies

planedelay · 30/08/2022 00:00

In Tesco today. Birds Eye normal code fish fingers. 30 pack, so the largest of the standard size packets but not a huge pack. And they were £7.50!! How much?! For bloody fish fingers!

I asked the lady on the check out till and she couldn't believe it either.

I expected them to be about £4. I bought Tesco own at £3.30.

AIBU to think that a what should be a cheap family staple should not be seven pounds bloody 50? And why?

What else is going to rocket in price?

Pack of Birds Eye Fish Fingers £7.50 !! WTF?
OP posts:
AustinsPowers · 30/08/2022 09:15

Smashed avocado and organic chicken all the way, eh?

AustinsPowers · 30/08/2022 09:18

And let's not even mention the price of pub food and fish finger sandwiches! Where I am, they charge you over £8 for a fish finger sandwich with a lettuce leaf and some tartare sauce.

CuriousMama · 30/08/2022 09:18

LadyKenya · 30/08/2022 08:56

That is good imo. They are nothing but sugary junk anyway.

I know. I gag at the thought of all that processed sugary crap. Dgss have crap sometimes but I wouldn't buy them.

MrsLargeEmbodied · 30/08/2022 09:19

i nver bought fishfingers,
the one occasion i did DH demanded 4 Shock

Pinkpeony2 · 30/08/2022 09:19

Greeneyegirl · 30/08/2022 09:11

More shocked that the OP refers to fish fingers as a "family staple". Maybe I was a horribly treated child but fish fingers to me are the same as chicken nuggets, chips and sausage rolls. Junk/party food that you have once in a blue moon. Surely not a family staple (like rice, mince, etc.)

Yes, I put them in the same category as chicken nuggets which we do always have in the freezer for when I haven’t got anything left or we have a friend over for dinner!

HesterShaw1 · 30/08/2022 09:21

MSC labelling is greenwash of the worst kind. Please don't take it as proof that a fish product is sustainable. It isn't.

Rosscameasdoody · 30/08/2022 09:21

chillipenguin · 30/08/2022 08:52

Chickpeas are going up too

A pack of dried works out cheaper than tinned - as with most pulses and if you have a pressure cooker or an instant pot/ninja type appliance you don’t need to soak them. Cook on high pressure for 18-20 minutes. If you soak for 8 hours, cook on high for 12-14 minutes and leave pressure to reduce naturally.

LittleBearPad · 30/08/2022 09:21

Greeneyegirl · 30/08/2022 09:11

More shocked that the OP refers to fish fingers as a "family staple". Maybe I was a horribly treated child but fish fingers to me are the same as chicken nuggets, chips and sausage rolls. Junk/party food that you have once in a blue moon. Surely not a family staple (like rice, mince, etc.)

What particularly is junk food like about cod fish fingers?

Pack of Birds Eye Fish Fingers £7.50 !! WTF?
HesterShaw1 · 30/08/2022 09:22

PlumPudd · 30/08/2022 08:54

“the sea is emptying of fish at a terrifying rate”

This isn’t untrue @HesterShaw1, but if you look at the latest FAO data 80 of fish landed globally comes from stocks that are classed as sustainable (aka stocks where we are not catching the fish at a rate faster than the fish can replace themselves) and it’s been proven that fish stocks that were once overfished can replenish if they are carefully and scientifically managed.

So in theory we can reverse overfishing, the way to do it is just to preferentially buy fish that comes from sustainable sources and ideally that is MSC or ASC certified, so that more retailers get the message and commit to sourcing sustainable fish, and more fisheries then switch to operating sustainably.

Pretty much all wild caught or farmer fish also has way lower carbon emissions than meat, so eating more fish as a source of protein is also good for the environment.

Unfortunately with a big cost of living crisis coming, some people are more likely to preference cost over sustainability and go for cheap unsustainable products across the board - which is understandable but only makes things worse in the long run.

@PlumPudd there's more to fisheries management than stock management. Bycatch for example - an enormous problem.

Lockheart · 30/08/2022 09:24

CuriousMama · 30/08/2022 09:18

I know. I gag at the thought of all that processed sugary crap. Dgss have crap sometimes but I wouldn't buy them.

You literally gag at the thought? Have you sought professional help for that?

Lolloped · 30/08/2022 09:25

Tesco sell 10 cod fish fingers for 80p. I don’t eat white fish other than cod because of the taste so these are the ones we always get. 64% cod so not full of filler. Ok it’s not cod fillet but last time I had birds eye ones I didn’t like them so much.

mushroom3 · 30/08/2022 09:26

Heinz tomato ketchup has become very expensive. In our local Co-Op £3,75 and they had sold out of their own brand (£1). In Lidl £3.49 and had sold our of own brand too! We currently have no ketchup! I know not an essential item and ultra processed but still nice to have on the side occasionally!

Letitmow · 30/08/2022 09:29

Lolloped · 30/08/2022 09:25

Tesco sell 10 cod fish fingers for 80p. I don’t eat white fish other than cod because of the taste so these are the ones we always get. 64% cod so not full of filler. Ok it’s not cod fillet but last time I had birds eye ones I didn’t like them so much.

For 80p absolutely no one is getting paid a fair wage in that supply chain, I'd be quite surprised if the welfare of those catching the cod or processing it was considered much. I know money is tight so a lot of people are unlikely to be able go give much of a shit, but it's terrible really. Sad all round.

HesterShaw1 · 30/08/2022 09:29

Farmed fish is an environmental disaster - they need industrial fishing to feed them, the fish themselves are riddled with sea lice and other parasites, and in Scotland for example, seals are shot to protect the farms. You can't maintain a healthy ecosystem by shooting apex predators.

And yes in theory overfishing can be reversed. However the moratorium on cod fishing on the Grand Banks didn't produce the intended results. Fish breed differently, and sometimes protection measures work e.g. Atlantic bluefin tuna have made a comeback since their protections were put in place, because they are broadcast spawners. However bluefin tuna - a high end, expensive, prized fish - is not going to provide the cheap protein that people demand. They will need to find it from other sources.

Rosscameasdoody · 30/08/2022 09:31

Fifife · 30/08/2022 08:38

Silver linings I've noticed lurpak has come down from £5 to 3.75 not enough people must have been buying it.

i used to buy Lurpak spreadable large tubs but switched to supermarket own brand when the price shot up. I’m evidently not alone. Lurpak block butter has gone to a ridiculous price too. I don’t think i would switch back even at a reduced price as we’ve got used to the own brand now. I think a lot of people will be the same - a win win for the supermarkets and maybe something for the brands to consider when setting prices.

JaneJeffer · 30/08/2022 09:35

In Ireland it's €7.99 for 16 so a 30 pack would be about £12 but I've never seen one because nobody would buy it!

Rosscameasdoody · 30/08/2022 09:36

mushroom3 · 30/08/2022 09:26

Heinz tomato ketchup has become very expensive. In our local Co-Op £3,75 and they had sold out of their own brand (£1). In Lidl £3.49 and had sold our of own brand too! We currently have no ketchup! I know not an essential item and ultra processed but still nice to have on the side occasionally!

Try Tesco own brand. 75p for 550 gram squeezy bottle - the 900 gram is under £2 but appears to be out of stock online at the mo. It’s really nice and is another own brand we wont be switching back from.

Ariela · 30/08/2022 09:38

Same price as Waitrose. I don't buy much branded stuff.

BigWoollyJumpers · 30/08/2022 09:39

BarbaraofSeville · 30/08/2022 06:14

This is like Lurpak 'butter' all over again. Giant pack of branded item is expensive, shock horror.

Cod and branded items are not 'cheap family staples', never have been. There's several options that are significantly cheaper, as PPs have posted (other fish, own brand). Does no-one look at prices when they pick things up out of the freezer/fridge/off the shelf?

£9 is a fairly normal price for a steak too. You can pay quite a bit more than that.

£9 for a steak is NOT normal though, unless you are getting something "special". I shop in Waitrose, yes I know, but even there I regularly buy three packs of Sirloin for £10, and we have one each. Are these steaks perhaps meant for two??

PlumPudd · 30/08/2022 09:44

HesterShaw1 · 30/08/2022 09:22

@PlumPudd there's more to fisheries management than stock management. Bycatch for example - an enormous problem.

Yes @HesterShaw1 bycatch / impact on the marine environment, good fisheries management and stock status. The three pillars of a fishery being legitimately classed as sustainable.

You’re never going to be able to eliminate bycatch, but it is much lower in certified fisheries which have to have measures in place to reduce it.

So better eating sustainable fish than unsustainable eh?

mushroom3 · 30/08/2022 09:47

@Rosscameasdoody we went to two supermarkets and in both the own brand was out of stock. We normally would buy the own brand if they had it. I was shocked at the price for a branded ketchup! While I was checking in there was any own brand ketchup in Lidl other people also where there and also left empty handed rather than paying £3.50 for a standard sized bottle of ketchup

HesterShaw1 · 30/08/2022 09:49

PlumPudd · 30/08/2022 09:44

Yes @HesterShaw1 bycatch / impact on the marine environment, good fisheries management and stock status. The three pillars of a fishery being legitimately classed as sustainable.

You’re never going to be able to eliminate bycatch, but it is much lower in certified fisheries which have to have measures in place to reduce it.

So better eating sustainable fish than unsustainable eh?

Yes of course it is. We agree on that.

(I do have a massive beef with MSC and other sustainable labelling though)

PlumPudd · 30/08/2022 09:49

BigWoollyJumpers · 30/08/2022 09:39

£9 for a steak is NOT normal though, unless you are getting something "special". I shop in Waitrose, yes I know, but even there I regularly buy three packs of Sirloin for £10, and we have one each. Are these steaks perhaps meant for two??

Perhaps we’re heading for a new normal. In the 50s the average household spent about a third of their income on food, now it’s closer to half that, largely due to post-war policies that prioritised cheap food over animal welfare or the environment.

BarbaraofSeville · 30/08/2022 09:50

BigWoollyJumpers · 30/08/2022 09:39

£9 for a steak is NOT normal though, unless you are getting something "special". I shop in Waitrose, yes I know, but even there I regularly buy three packs of Sirloin for £10, and we have one each. Are these steaks perhaps meant for two??

Well yes, the £9 steak is a large one and a lot more than what I would eat, but it's what DP likes and comparable to what you get served in a pub. I got him the £7 rib eye, but I did notice that there were steaks up to £11/12 in the range.

groceries.asda.com/shelf/fresh-food-bakery/meat-poultry/beef/beef-steaks-sauces/1215135760597-910000975206-910000975528-910000976888

PlumPudd · 30/08/2022 09:54

HesterShaw1 · 30/08/2022 09:49

Yes of course it is. We agree on that.

(I do have a massive beef with MSC and other sustainable labelling though)

Genuinely curious, why? @HesterShaw1

I’ve worked on a lot of land based supply chains and the sustainability labels for fish and seafood are very robust compared to the ways most labelled coffee, minerals, chocolate, sugar, fruit and veg, palm oil, cotton etc are sourced.