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Original poster

Pack of Birds Eye Fish Fingers £7.50 !! WTF?

241 replies

planedelay · 30/08/2022 00:00

In Tesco today. Birds Eye normal code fish fingers. 30 pack, so the largest of the standard size packets but not a huge pack. And they were £7.50!! How much?! For bloody fish fingers!

I asked the lady on the check out till and she couldn't believe it either.

I expected them to be about £4. I bought Tesco own at £3.30.

AIBU to think that a what should be a cheap family staple should not be seven pounds bloody 50? And why?

What else is going to rocket in price?

Pack of Birds Eye Fish Fingers £7.50 !! WTF?
OP posts:
KimberleyClark · 30/08/2022 05:42

25p per fish finger. Not bad really.

MassiveSalad22 · 30/08/2022 05:54

That’s not too bad. Cod, and loads of them. Cheap meat is not a good thing! Go for high quality and less of it IMO.

CRbear · 30/08/2022 05:59

A lot of our cod used to come from Russian water but sanctions against them mean that source is cut off. A lot of white fish - mainly basa- is now being sourced from Asia which has its own costs but is atleast available.

chillipenguin · 30/08/2022 06:10

The cod ones have been pricey for a while and that is 30 you're getting not like 10.

BarbaraofSeville · 30/08/2022 06:14

This is like Lurpak 'butter' all over again. Giant pack of branded item is expensive, shock horror.

Cod and branded items are not 'cheap family staples', never have been. There's several options that are significantly cheaper, as PPs have posted (other fish, own brand). Does no-one look at prices when they pick things up out of the freezer/fridge/off the shelf?

£9 is a fairly normal price for a steak too. You can pay quite a bit more than that.

GiddyUpJingleHorse · 30/08/2022 06:17

My wtf moment in the supermarket this weekend was £3.45 for 10 cadburys mini rolls

MoodyTwo · 30/08/2022 06:18

That's 50p per portion (2 gosh fingers) add on some spuds and peas , takes it to 75p, that's not a bad meal?

Oldrockingchair · 30/08/2022 06:20

I haven’t bought meat or fish for about 3 years - started doing it to save money & now I can’t eat it as makes me feel sick thinking about eating animals.

But I’m amazed so many people who are trying to cut back haven’t done this as the first thing to go - decent meat/fish has been expensive for a long time and isn’t remotely necessary so seems to me to be the first thing to go to save cash. plus no-one dies in the process - result!

RingtheBells1 · 30/08/2022 06:25

I've been getting cod ones when on offer for DH's fish finger sandwiches, I don't like them myself, I'm thinking he probably won't notice if I switch to random fish ones

chillipenguin · 30/08/2022 06:25

Oldrockingchair · 30/08/2022 06:20

I haven’t bought meat or fish for about 3 years - started doing it to save money & now I can’t eat it as makes me feel sick thinking about eating animals.

But I’m amazed so many people who are trying to cut back haven’t done this as the first thing to go - decent meat/fish has been expensive for a long time and isn’t remotely necessary so seems to me to be the first thing to go to save cash. plus no-one dies in the process - result!

I stopped buying avocados when all that drug cartel business came out

BarbaraofSeville · 30/08/2022 06:28

Looking into it further, own brand is better quality too.

Birds Eye cod fish fingers are 58% cod and the box is 840 g.
Iceland cod fish fingers are 63% cod and the box is 900 g for £5.
Asda cod fish fingers are 64% cod and the box is 900 g for £5.50

Tesco don't appear to do own brand cod fish fingers but the own brand ones are pollock and 64% fish for less than half the price of the infamous £7.50 BE cod version.

Brands being better quality is often a complete lie. You're paying for advertising and a larger profit margin usually.

Avacadoandtoast · 30/08/2022 06:29

chillipenguin · 30/08/2022 06:25

I stopped buying avocados when all that drug cartel business came out

Show quote history

I’m a vege and this just made me laugh, love it

itsgettingweird · 30/08/2022 06:30

BarbaraofSeville · 30/08/2022 06:28

Looking into it further, own brand is better quality too.

Birds Eye cod fish fingers are 58% cod and the box is 840 g.
Iceland cod fish fingers are 63% cod and the box is 900 g for £5.
Asda cod fish fingers are 64% cod and the box is 900 g for £5.50

Tesco don't appear to do own brand cod fish fingers but the own brand ones are pollock and 64% fish for less than half the price of the infamous £7.50 BE cod version.

Brands being better quality is often a complete lie. You're paying for advertising and a larger profit margin usually.

Absolutely.

My friend and I looked at the difference in Asda essentials and Tesco value range stuff compared to their own brand and branded.

Many times they were healthier. And much cheaper 😃

Cervinia · 30/08/2022 06:45

GiddyUpJingleHorse · 30/08/2022 06:17

My wtf moment in the supermarket this weekend was £3.45 for 10 cadburys mini rolls

Yes, I saw similar somewhere, and I was like “noooooooo” checked the
price several times, and left them. I thought they must have been labelled wrong, aren’t they supposed to be 99p?

Trafficlight127 · 30/08/2022 06:46

I always try to get vegetarian or vegan versions of junk food where possible. So vegan sausages instead of meat etc. And it’s usually more expensive than the meat version.
I found vegan fish fingers for the first time recently and was surprised that in this case the vegan version was half the price.
so from now on we will be eating vegan fish fingers

Cervinia · 30/08/2022 06:49

On ho,I day in Italy right now, the meat and fish are very expensive. We have eaten the vegetarian, Mediterranean diet most evenings.

the best part was, we never even realised until the third night! Lots of wonky vegetables in every colour under the sun, risotto, spaghetti, gnocchi.

AbsolutelyLoveIy · 30/08/2022 06:50

Were not vegetarian but don’t eat meat that much - you can really slash your food bill with veg and rice etc

juggleit · 30/08/2022 06:51

We are very used to cheap food in this country. The next few years will be a wake up call.

ScarlettSunset · 30/08/2022 06:59

I'm a vegetarian, and recently tried the birds eye green cuisine fishless fingers. They are currently 2.50 for 12 so only 5p cheaper each. And they definitely don't have cod in them!
It's not the sort of thing I'd usually buy and having been vegetarian for many years I had no idea what price actual fish fingers were but I'd assumed they were far more expensive but I guess not!

CakeCrumbs44 · 30/08/2022 07:00

I questioned the £9 steaks and was told that’s the price and did I want a manager etc
I feel bad for the shop staff because of this comment. Why would someone need to speak to a manager because a steak is a certain price? This suggests to me that they've had a lot of people kicking off because of high prices - shop staff have no say in the price of items.

Scepticalwotsits · 30/08/2022 07:04

Not vegetarian or flexitarian or any tarian but I eat meat maybe once a week.

wasn’t a conscious thing at first as I realised the meals we were cooking were not meat ones so decided to take it a bit further and now maybe one meal a week has meat.

our food shopping has always been cheaper then friends partly because of this and partly because we have no brand loyalty.

GhostFromTheOtherSide · 30/08/2022 07:15

posting trigger warnings before talking about meat is ridiculous.

Incidently, I bought thin sirloins in sainsburys the other day for £2.50.

And £7.50 really isn’t that expensive for 30 fish fingers and the thread title is misleading. You’re buying a massive box of fish fingers and are then shocked they cost more?

Absolutely you’re paying for a brand and there’s no reason to, but this is causing hysteria for no reason.

And wtf is it with vegans talking about vegan fish fingers, vegan chicken nuggets, vegan steaks <insert meat of choice. If you’re a vegan you don’t eat meat so there is no such thing as vegan steak or vegan fish. Just call it like it is. Vegan fingers.

GhostFromTheOtherSide · 30/08/2022 07:18

I feel bad for the shop staff because of this comment. Why would someone need to speak to a manager because a steak is a certain price? This suggests to me that they've had a lot of people kicking off because of high prices - shop staff have no say in the price of items. exactly. Besides, anyone picking up steak and not even bothering to check the price is clearly pretty frivolous with money and has little idea of the value of it.

Because truth is you can look at a steak shelf and find various of the same types of steaks for different prices, so picking up steaks without thinking “oh, what do they cost” is pretty casual throwing around of money in the first place.

WitchesSpells · 30/08/2022 07:27

BarbaraofSeville · 30/08/2022 06:28

Looking into it further, own brand is better quality too.

Birds Eye cod fish fingers are 58% cod and the box is 840 g.
Iceland cod fish fingers are 63% cod and the box is 900 g for £5.
Asda cod fish fingers are 64% cod and the box is 900 g for £5.50

Tesco don't appear to do own brand cod fish fingers but the own brand ones are pollock and 64% fish for less than half the price of the infamous £7.50 BE cod version.

Brands being better quality is often a complete lie. You're paying for advertising and a larger profit margin usually.

Yes I was just thinking exactly this when posters were talking about buying the cheaper own-brands. I’ve always bought supermarket brand fish fingers as the fish % is always higher.

Mindymomo · 30/08/2022 07:35

The Birdseye cod fish fingers is still a cheap and easy meal for us with chips and beans. The Tesco finest 6 chunky cod fish fingers have only gone up 15p to £3.15 and 2 each is enough for us.