To be annoyed that Jude's ice cream have gone mostly vegan and are no longer gluten free?

[successstories]

Royally pissed off. And shouldn't labelling be better regulated to ensure only products made with real milk and cream (aka dairy) are called 'ice cream'? Oat paste should be marketed as something else.

Being the '1st carbon negative ice cream company' will not make any difference if the product is no good or cannot be eaten due to allergens🙄

Who's advising these companies?

It's a 'protected philosophical belief', basically. Background here:

goveganworld.com/uk-vegan-rights/

Dairy free ice cream

I do think though that the increase in vegan products is fantastic for those who have an intolerance or allergy to dairy as well as animals and the environment. Surely the answer is to lobby for an increase in gluten free items than begrudge the expansion of another group of free from products.

My son has an egg allergy and every vegan product I’ve looked at hasn’t been suitable for him because of cross contact. I don’t bother looking at them anymore.

@Lily452 You should keep looking! Increasingly there are vegan products made in fully vegan factories which would be safe.

A lot of products use barley malt extract for flavouring. Since vegan icecream is probably nothing at all like icecream, I expect they use this to add flavour. They can also use cereals to thicken and add texture. Oats are not strictly gluten free, and oat milk/paste seems to be an absolutely key ingredient in lots of horrible vegan "treats"

Can't tell I'm a bitter coeliac who resents dietary choice taking precedence over dietary need, can you?

But you're choosing to be. You could just as easily choose not to be.

Not the same for those of us with a disease.

But now my DS who is allergic to cows milk might be able to have something in a cafe.

You win some you lose some

And the Judes marketing machine has done a great job of ensuring that their branded freezers, and therefore only their products, are stocked in pretty much every cafe around me, and absolutely every cafe in our local parks

Their marketing team has done a good job until now. They are shooting themselves in the foot IMO as the majority of people prefer the taste and nutritional value of real dairy ice cream.

But all is not lost, I can see they have launched a range of plant-based paste for dogs 😳

A lesson on how to ruin a decent enough business if you ask me...

Can't tell I'm a bitter coeliac who resents dietary choice taking precedence over dietary need, can you?

Dogs can have a treat now, but coeliacs can't

Their marketing team has done a good job until now. They are shooting themselves in the foot IMO as the majority of people prefer the taste and nutritional value of real dairy ice cream.

Yes, I'm sure they've changed their range with zero market research beforehand. If profit goes down then they'll go back to how it was before.

Being the '1st carbon negative ice cream company' will not make any difference if the product is no good or cannot be eaten due to allergens🙄

But most people are not coeliacs so will still be able to eat it, even though it sucks for you.

And their vegan cookies ice cream is actually pretty nice and not as calorific as eg Haagen Daaz. Agree the low cal choc is not as nice as dairy one, but still

I think it's unfair of posters to say they're jumping on the vegan bandwagon. Non vegans still massively outnumber vegans and dairy ice cream still massively outsells non dairy.

I've just looked at their website and turns out hey're a certified B Corp and are making changes in response to the climate emergency, to do that you have two jump through a lot of hoops and really show you are committed to doing better as a company. The mainstream dairy industry has a major impact on the planet and it sounds like they genuinely want to reduce their impact and do what they believe is the right thing. I'm actually quite impressed.

Thanks for highlighting their commitment to me, I'll be buying more Jude's in future (once I've lost the 10lbs I'm currently trying to lose!). Hope you find another gluten free ice cream soon.

The reason won’t be anything to do with it going vegan it will be due to a cross contamination at the factory, probably due to cost cutting measures. I agree this is rubbish for celiacs and more should be done. However, it could easily be vegan and gluten free to appeal to more people.
Taste wise it’s delicious and the part where you said people eat ice cream for the nutritional value is just funny! Ice cream isn’t designed to be a nutritious health food, but if it was then I don’t see how it being vegan would be a problem. The vegan diet is far lower in cholesterol, saturated fat and you are not ingesting hormones meant for baby cows! Plus it is much better for the environment (hence the carbon negative status now) and that’s without mentioning the impacts of animal cruelty in the dairy industry.

TLDR - yes it should be gluten free, but that is not caused by it going vegan which should be a more inclusive option.

Can you link to the press release saying they’ve changed their recipes and products, OP?

Because I can’t see that anywhere.

they're a certified B Corp and are making changes in response to the climate emergency, to do that you have two jump through a lot of hoops and really show you are committed to doing better as a company

All they need to do is to produce a good quality, tasty, nutritious product at an affordable enough price.

Well I just checked the dairy based vanilla clotted cream flavour and couldn’t see any wheat / gluten in the ingredients?

Can you link to the press release saying they’ve changed their recipes and products, OP?

Have a look at their website. I cannot link to the previous labels as the labelling has changed

The dairy based salted caramel doesn’t appear to have any wheat in the recipe either.

am I missing something because this seems contradictory to what you are saying?

Well I just checked the dairy based vanilla clotted cream flavour and couldn’t see any wheat / gluten in the ingredients?

It needs to be labelled as gluten free for coeliacs to be able to consume them (which they were previously)

Fair enough and maybe that is why they have changed them.
mite really difficult to produce ranges that appeal to everyone in a contaminant risk free environment.
I used to avoid all ‘may contains’ with my epi pen carrying kids but as they have multiple allergies it became pretty much impossible to feed them on anything from a packet which wasn’t exclusively from the limited free from aisle. We now buy things that are may contains and so far haven’t needed to use an epi pen because of this.

from a production point of view, it makes sense to switch to vegan as it would be impossible to produce both lines and guarantee them free from contamination risk in the same factory.

To clarify: my kids also have nut allergies as well as dairy and wheat so even most of the free from range wouldn’t be suitable if we avoided all may contains. Nuts are listed as a may contain on most foods, even the free from ones.

Because they are an easy target

I’ve looked. But this is the type of change usually accompanied by an announcement.

Have you asked them?
Has Coeliac UK asked/been informed- or similar interested party?

Because at the moment it could be just spreading unsubstantiated information IYSWIM. I would want to hear a company response before jumping to conclusions.

The company response to the climate emergency seems like a good thing. It would also be a good thing if they could remain gluten free. I’m not sure one necessarily follows/excludes the other.

Have you contacted them asking them to confirm it is no longer gluten free?