I'm a couple of years off of 60 now (where did those years go!)
I have rosacea, I've managed to get the spots side of it under control but still flush up at the sight of a curry. I've also got eczema in a small patch on my scalp (probably linked to the rosacea). So I have to be careful with my skin and my hair. I limit my shampoo to Simple or Child's Farm and now don't dye it as I can't take the chance with the eczema. Luckily the grey is coming in as gentle streaks of white so I'm looking forward to a Helen Mirren look!
I use Body Shop's Drops of Youth serum every day and the same range eye serum. I use the Body Shop Drops of Light liquid peel every couple of weeks. I have lines around the eyes but they are faint and the furrow between the brow that I had is extremely faint. I use Child's Farm moisturiser.
I don't now need to wear foundation but I do use mineral powder lightly fluffed on with a powder brush. I've not worn blusher for years - rosacea makes me blushy enough and layering make up just makes the redness worse. The more I leave my face alone, the better the skin looks.
Because of that I've taken my eye make up back to real basics. A quick slick of eyebrow pencil - I don't do HD as it makes my face look overdone. I just fill in the gaps and tidy the brows up.
I use one eye shadow colour, take it under the eye, blend it up a little way above the socket line so it fades out and use mascara on the top lashes with a corner coating on the lower ones. Using too much mascara on the lower lashes makes me look tired.
I used to use browns on my eyes but find they make me look washed out now so I've 'boldened up' to a smokey dark green. As I have hazel eyes it really livens them up. Don't be frightened to grab a few cheap eyeshadows in different colours and try them out. I buy mine from Wilkinsons! They're the best eye make up I've worn for years.
I think I'm looking OK for my age. I'm not a raving beauty but I don't scare the cat too often. I met DH when I was 40 so I didn't scare him either!
I think at 35 it was a case of finding what worked, adding a few fashionable things to it (make up and clothes wise) but not thinking like a 20 year old and going for fashion all the way. At 35 I was just coming out of the all over hair dye stage and into the highlights stage. I knew a few people who used all over hair dye who were older than me and it looked false - probably because they stuck to one shade all the time rather than work with their skin tone changes. I went for highlights as I knew I wanted the grey to come in naturally even before the eczema started and highlights can work the grey streaks into a natural look. Then, when the grey got to a bigger percentage, I just dropped the highlights and the grey took over.
I'm aiming for a Helen Mirren/Jenny Eclair/Honor Blackman look eventually - bold make up and white hair! I've added more colour to my wardrobe now to make me more noticeable as the face/hair colour fades.
People age differently and I think it's important to do what works for you, not what 'fashion/people/media' dictates. Have a look at on line tutorials and experiment. Look at the women you admire. What is it that they have in common? Make up? Hair styles? Hair colour? Clothes shape or colour? Look at yourself and see where the gaps are then start working on filling that gap.